2nd Lesson Advert Analysis

8/12/2019 2nd Lesson Advert Analysis

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ADVERTISIUNIT 2: CROSS MEDIA


2/12

Home work for last lesson, books open to show work completed:

1.Why is brand identity so important in building a reputationof a pr

2. Discuss the benefitsand drawbacks ofbranding a product, with e

Websites to help you:

http://vicbrand.com/detail/what+are+the+disadvantages+of+brantml

http://www.technologystudent.com/prddes1/brand1.html
http://vicbrand.com/detail/what+are+the+disadvantages+of+branding/3472.htmlhttp://vicbrand.com/detail/what+are+the+disadvantages+of+branding/3472.htmlhttp://www.technologystudent.com/prddes1/brand1.htmlhttp://www.technologystudent.com/prddes1/brand1.htmlhttp://www.technologystudent.com/prddes1/brand1.htmlhttp://vicbrand.com/detail/what+are+the+disadvantages+of+branding/3472.htmlhttp://vicbrand.com/detail/what+are+the+disadvantages+of+branding/3472.htmlhttp://vicbrand.com/detail/what+are+the+disadvantages+of+branding/3472.htmlhttp://vicbrand.com/detail/what+are+the+disadvantages+of+branding/3472.html


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STARTER TASK

10 min task: Work together as a table

Stick the image in your book and make notes around it.

Think of at least 2 to 3 things to say in answer to the above questions.

Every person on your table should make a suggestion.

Pick a representative to speak for your table for feeding back to the class.

1.What are the connotatio

(what is suggested) from w

shown in this advert? How

that relate to the brand?

2.What representations are

explored (what is symbolis

through the image? Give y

reasons.
http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=a0Fs5vBvC5X9XM&tbnid=zh1SBZvuPac7UM:&ved=0CAUQjRw&url=http://www.mirror.co.uk/sport/football/news/andy-dunn-column-why-england-will-never-946676&ei=B-vwUoytJaqo0QWtv4HoDQ&bvm=bv.60444564,d.ZGU&psig=AFQjCNF4mB-a8p2ZpYC6MBdmGHBsxAogeQ&ust=1391606896319163


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LESSON OBJECTIVES

Revise key advertising concepts and Media

terminology.

Analyse an existing advert and grade against amarking criteria.


5/12

UNIT 2 ASSESSMENT CRITERIA

2A

2aToday we will be

focussing on 2a

your first

assignment.

What does

platform mean?


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THE ADVERTISING UNIT: IN MORE DETAIL

We will be comparingfor the same product

So analysing twoof th

advert types for the s

A TV ad.

A radio ad. A Print based ad

(magazine/newspap

A viral (online) ad.


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QUESTIONS THE EXAMINER WOULD LIKE

YOU TO ANSWER IN YOUR ANALYSIS

Codes are systems of signs, which create meaning. Codes can be divided into two

categoriestechnical and symbolic.

Conventions are the generally accepted ways of doing something i.e. it is generally

accepted that a sports star such as Rooney is a suitable person to use to sell a sports

product.

What are cand conven


8/12

Watch the Clip of this Nike advert 3

times. You will be writing an analysis

after viewing:http://www.youtube.com/watch?v=2JnYcuRW_qo

On the first time just watch and take in.

On the 2ndand 3rdtimes take notes using a hand

out to help you.

Main task: Analysing an advert
http://www.youtube.com/watch?v=2JnYcuRW_qohttp://www.youtube.com/watch?v=2JnYcuRW_qohttp://www.youtube.com/watch?v=2JnYcuRW_qo


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Wha

Catch

When d

appear?anchore

image?

BraWhere

appea

why?

RECAP/THINGS TO REMEMBER

When analysing.

When you are discussing:

Set (location).

Costume.

Facial expression.

Body language.

How many characters

etc. you are discussing

the mise en scene

French word

Make notes using this guide Who is the audience? How are

they targeted?

What is

and con

Is th

mes

feel


10/12

Main Task: Unlocking the codes of this advert

1. What sort of shot

types are there in this

advert? What do we

focus on as a result of

the shot types?

3. What type of light

is this? What time of

day is it? How does it

make you feel? What

is suggested?

4. What do you notice

about this

Character/central figure?

How is he represented?

Why use him to sell Nike

sportswear?In roughly 500-600 words answer these 6 points

anything extra/relevant that you have noticed at


11/12

LOOK AT THE MARKING SCHEME GIVEN

HAND-OUTYou are now going to mark (peer assess) somebody else's work based on t

sheet you have been given

1. Swap your analysis with a person on another table.

2. Read through their analysis carefully.

3. Decide what grade to give them.

4. Write a WWW comment and an EBI.

HOMEWORK:


12/12

HOMEWORK:

USING YOUR NOTES AND BOOKS

REVISE MEDIA TERMINOLOGY

(TECHNICAL ADVERTISING TERMS)DISCUSSED TODAY.

THERE WILL BE A SHORT QUIZ FOR

THE LESSON ON WED 12/02/2014.
http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=TfKFa3asFKOrlM&tbnid=S2a3meb1_HnncM:&ved=0CAUQjRw&url=http://www.speechbuddy.com/blog/speech-therapy-techniques/speech-sound-homework-tips-for-promoting-home-carryover-in-articulation-therapy/&ei=xfzxUv_eAYGg0QX0hYEo&bvm=bv.60799247,d.ZG4&psig=AFQjCNFATi4eFfh7ejPoj1jGidUaBSIypQ&ust=1391676930513693http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=TfKFa3asFKOrlM&tbnid=S2a3meb1_HnncM:&ved=0CAUQjRw&url=http://www.speechbuddy.com/blog/speech-therapy-techniques/speech-sound-homework-tips-for-promoting-home-carryover-in-articulation-therapy/&ei=xfzxUv_eAYGg0QX0hYEo&bvm=bv.60799247,d.ZG4&psig=AFQjCNFATi4eFfh7ejPoj1jGidUaBSIypQ&ust=1391676930513693http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=TfKFa3asFKOrlM&tbnid=S2a3meb1_HnncM:&ved=0CAUQjRw&url=http://www.speechbuddy.com/blog/speech-therapy-techniques/speech-sound-homework-tips-for-promoting-home-carryover-in-articulation-therapy/&ei=xfzxUv_eAYGg0QX0hYEo&bvm=bv.60799247,d.ZG4&psig=AFQjCNFATi4eFfh7ejPoj1jGidUaBSIypQ&ust=1391676930513693http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=TfKFa3asFKOrlM&tbnid=S2a3meb1_HnncM:&ved=0CAUQjRw&url=http://www.speechbuddy.com/blog/speech-therapy-techniques/speech-sound-homework-tips-for-promoting-home-carryover-in-articulation-therapy/&ei=xfzxUv_eAYGg0QX0hYEo&bvm=bv.60799247,d.ZG4&psig=AFQjCNFATi4eFfh7ejPoj1jGidUaBSIypQ&ust=1391676930513693

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2nd Lesson Advert Analysis