Floral Design

Flower: Sprengeri

Term: Wire Service

Sprengeri Asparagus (Sprenger) Available year round Airy, often trailing stems; thorny;

sometimes displays green berries; newer growth appears light green.

Available in long lengths for garlands & bridal work or short stems for corsages

Plant used in hanging baskets Longevity: 1-2 weeks Sold by bunch (10) Cost: $4.00

Wire service:

Transfer of an order from one shop or the internet to another shop for fulfillment of the order

World-wide

Order through local florist, internet or 1-800 #

Order is transferred to a participating florist near the recipient

Local florist fills order Delivery

Competition

Mail-order flowers are competition Super-bowl Ad: http://www.teleflora.com/teleflora-supe

r-bowl-flower-commercial.asp Wire service arrangements are

prepared by local florists & delivered same day

Wire Services

Retail florists must participate to compete Retail Florists pay a fee to join a wire service Delivering florist makes ~60 - 70% of the order Wire Service or ordering florists get a percentage. Must agree to stock flowers & containers for basic

menu of designs

“Order gatherers” are websites & 1 800 numbers that consolidate orders and send them out to shops for fulfillment

Wire services

Most wire services have software that the florists must use to process their orders

Wire services help with marketing materials

Wire services will provide credit card processing

Today

Research a wire service that your shop (table) is considering using for long distance order processing

Find Membership fees Policies Services

Present results next week Condition Flowers

Wire Services

FTD Teleflora BloomNet JustFlowers.Com