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3-9-2007 Company Confidential Pg 1
Weekly Business Update 3-9-2007Weekly Business Update 3-9-2007
3-9-2007 Company Confidential Pg 2
Feb MTD Flash Report (thru 3-8-07)
Individual Revenue Annualized - New: 44,000$ Individual Revenue - Renewal: 56,759 Institutional Sales - New: - Institutional Sales - Upsell: - Institutional Sales - Renewal: - Global Vantage - Executive Briefings - Onetime New: 25,000 Public Policy Revenue - New: - Public Policy Revenue - Renewal: 99,000 International Revenue - New: - International Revenue - Renew: Protective Intelligence Revenue - New: - Protective Intelligence Revenue - Renewal: - Refunds/Adjustments: (6,035)
Total MTD 218,724$ Subtotal for New and Upsell Only 69,000
iPAY Cash Deposits 86,869 iPAY Cash Deposits-Daily Average 14,478
3-9-2007 Company Confidential Pg 3
Summary Sales Trend - $K
SALES CATEGORY Jan 06 Feb 06 Mar 06 Apr 06 May 06 Jun 06 Jul 06 Aug 06 Sep 06 Oct 06 Nov 06 Dec 06 Jan 07 Feb 07 Mar 07 2006 YTD 07
Indiv Sales Annualized - New: 124 92 120 104 132 122 404 325 167 126 426 97 140 212 44 2239 397
Indiv Sales - Renewal: 122 103 108 77 88 113 94 92 124 185 148 125 141 132 57 1378 330
Inst Sales - New: 5 20 12 6 10 6 10 761 3 19 4 5 13 4 - 861 18
Inst Sales - Upsell: 11 0 0 2 1 0 2 2 7 0 0 0 - 2 - 25 2
Inst Sales - Renewal: 55 6 68 35 16 61 30 141 7 45 43 49 61 71 - 556 132
Global Vantage 0 33 52 24 19 10 60 6 20 0 20 57 - - - 301 0
Exec Brief - Onetime New: 10 20 8 5 13 25 6 0 28 0 0 0 32 101 25 114 158
Pub Pol Sales - New: 0 78 0 119 140 60 8 0 0 0 0 50 30 20 - 454 50
Pub Pol Sales - Renew: 156 264 0 250 0 141 0 0 0 0 10 99 21 141 99 920 261
Intl Sales - New: 25 5 0 8 5 190 308 0 496 0 0 390 165 60 - 1427 225
Intl Sales - Renew: 0 0 0 0 0 24 0 0 0 0 0 0 - - - 24 0
Prot Intel Sales - New: 73 14 97 8 31 21 15 13 5 19 41 9 100 72 - 344 171
Prot Intel Sales - Renew: 36 36 0 0 11 66 0 0 0 72 12 78 132 - - 311 132
Refunds/Adj: -20 -11 -12 -10 -10 -20 -14 -10 -10 -13 -36 -19 -16 -19 -6 -183 -40
Total 598 660 452 626 455 819 923 1,329 846 452 669 940 819 797 219 8,769 1,835
Subtotal: New and Upsell Only 249 295 289 274 350 434 812 1106 725 163 491 608 480 472 69 5764 1021
Groupings 2006 % of Tot
Individual 226 184 216 171 210 215 485 407 281 298 539 203 265 326 95 3434 39%
Institutional 71 26 80 42 28 67 43 904 17 64 47 54 74 78 0 1443 16%
Total Publishing 298 210 296 212 237 282 527 1311 298 362 586 257 340 404 95 4876 56%
Global Vantage 0 33 52 24 19 10 60 6 20 0 20 57 0 0 0 301 3%
Exec Briefs 10 20 8 5 13 25 6 0 28 0 0 0 32 101 25 114 1%
Public Policy 156 342 0 369 140 201 8 0 0 0 10 149 51 161 99 1374 16%
International 25 5 0 8 5 214 308 0 496 0 0 390 165 60 0 1451 17%
Protective Intel 109 50 97 8 41 87 15 13 5 91 53 87 232 72 0 654 7%Total 598 660 452 626 455 819 923 1,329 846 452 669 940 819 797 219 8,769 100%
3-9-2007 Company Confidential Pg 4
Publishing: Renewals
MTD Month3.08 3.31
Potential Subscr 289 610 RenewalsDollars 87,211$ 137,490$
Actual Subscr 191 Renewal Dollars 56,759$
Renew Subscr 66%Renew Dollars 65%
Expired Subsc % 47%Expired Dollar % 63%n.b. Mar MTD decline recoveries were 11 subscribers and $3289. Core renewal
rates (without decline recoveries) were 62% for subscribers and 61% for dollars.
$K
Status Subscr % $ Amt % Mar Renewal Detail $ Amt Status
Lost 0 0.0 - 0.0 Canadian Forces College - DND GrpSub (R) '07 60,000
Pending 19 100.0 137.7 100.0 Booz Allen Hamilton - GrpSub (R) '07 19,800
Renewed 0 0.0 - 0.0 Salomon Smith Barney - GrpSub (R) '07 15,000
Total 19 100.0 137.7 100.0 ESRI - GrpSub (R) '07 6,487
Internl Org for Migration SSU- GrpSub (R) '07 3,594
HQ SACT (NATO) - GrpSub (R) '07 3,500
The Institute for Defense Analyses - GrpSub (R) '07 3,495
Duke University - GrpSub (R) '07 3,300
Barrow, Hanley, Mewhinney and Strauss, Inc - GrpSub (R) '07 2,990
Office of Naval Intel - GrpSub (R) '07 2,750
1st BDE, 25th Infantry Division (SBCT)-GrpSub (R) '07 2,499
CARICOM - GrpSub (R) '07 2,495
7 Others 11748
Mar Total Potential Inst Renewal $ 137658
Publishing: Individual Renewal Monthly Trend
Publishing: Institutional Renewal Update-Mar
Publishing: Individual Renewal Update
Publishing: Institutional Renewal Update
Renewal Activity Mar 2007Renewal Rates - %
20%
30%
40%
50%
60%
70%
80%
90%
100%
110%
120%
Renw #
Renw $
Renw # 57% 62% 67% 49% 64% 61% 57% 62% 71% 83% 64% 81% 79% 79% 80% 78% 71% 81% 70%
Renw $ 54% 55% 66% 47% 59% 59% 56% 58% 76% 83% 62% 75% 79% 77% 83% 100% 101% 102% 102%
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb
3-9-2007 Company Confidential Pg 5
Publishing: Individual Renewals
Cumulative average renewal trend takes monthly data points and accumulates/averages them over time. For example, Aug 05 is a stand-alone data point for that month. Sep 05 takes Aug and Sep potential renewal and actual renewal and re-computes a 2 month average. Oct 05 takes Aug, Sep, and Oct renewal and re-computes a 3 month average. The rest of the trend months are similarly derived where any given month is a re-computed average of the data for that month and all preceding months. The month percentages are not the key in this metric, but rather the slope of the line. A positive slope (seen here) indicates real improvement over time by removing the potentially skewing impact of individual monthly timing differences (decline recoveries).
Cumulative Average Renewal: Aug 05 - Present
50%
55%
60%
65%
70%
75%
Aug Sep OctNov Dec Ja
nFeb M
ar AprM
ay Jun Ju
lAug Sep Oct
Nov Dec Jan
Feb
Subscriptions Dollars
3-9-2007 Company Confidential Pg 6
Publishing Individual: Month Changes
Feb MTD thru Mar 8. Annualized sales.
Subscr Dollars Subscr Dollars Subscr Dollars Subscr DollarsMTD Potential Renewals 554 123,345$ 565 137,185$ 617 129,783$ 610 137,490$
MTD Renewals 395 124,756$ 455 140,544$ 429 132,221$ 191 56,759$
Lost Subscriptions 159 (1,411)$ 110 (3,359)$ 188 (2,438)$ 419 80,731$
New Subscribers 372 99,909$ 544 145,973$ 537 137,159$ 180 45,084$
Gain/(Loss) 213 101,320$ 434 149,332$ 349 139,597$ -239 (35,647)$
Jan FebDec Mar
3-9-2007 Company Confidential Pg 7
Publishing Individual: Subscription Trends
1) Source: Subscriber Data Base
Premium Qtr & Direct
0
200
400
600
800
1000
1200
1400
Qtr/Oth 16 212 206 240 246 324 657 746 756 778 873 868 900 911 961 1041 1104 1157
5/4 5/31 6/8 6/29 7/6 7/27 8/30 9/28 10/5 10/26 11/30 12/7 12/31 1/11 2/1 2/22 3/1 3/8
Premium Annual
2000
3000
4000
5000
6000
7000
8000
9000
10000
Ann 8395 8531 8660 8638 8621 9154 9618 9817 9835 9884 10024 9978 9777 9799 9897 9909 9884 9901
5/4 5/31 6/8 6/29 7/6 7/27 8/30 9/28 10/5 10/26 11/30 12/7 12/31 1/11 2/1 2/22 3/1 3/8
Total Premium Subscriptions
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
11000
12000
13000
Tot 9319 9620 9712 9695 9681 10592 11562 11853 11880 11892 12017 11984 11722 11792 11969 12070 12109 12181
5/4 5/31 6/8 6/29 7/6 7/27 8/30 9/28 10/5 10/26 11/30 12/7 12/31 1/11 2/1 2/22 3/1 3/8
Premium Monthly
0
200
400
600
800
1000
1200
1400
Mon 908 877 846 817 814 1114 1287 1290 1289 1230 1120 1138 1045 1082 1111 1120 1121 1123
5/4 5/31 6/8 6/29 7/6 7/27 8/30 9/28 10/5 10/26 11/30 12/7 12/31 1/11 2/1 2/22 3/1 3/8
3-9-2007 Company Confidential Pg 8
Publishing: Sales Trend 2004-2007
All sales data is YTD.
Institutional Sales are Group Subscriptions only.
Institutional
$0
$500
$1000
$1500
2004 $46 $67 $128 $157 $186 $222 $377 $416 $475 $505 $523 $631
2005 $51 $115 $185 $230 $260 $311 $536 $645 $680 $776 $884 $965
2006 $71 $98 $178 $220 $248 $314 $357 $1261 $1279 $1343 $1392 $1446
2007 $74 $152 $152
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Individual
0
1000
2000
3000
4000
2004
2005 $140 $290 $440 $577 $725 $919 $983 $1061 $1207 $1421 $1633 $1819
2006 $226 $410 $626 $797 $1010 $1229 $1724 $2158 $2464 $2761 $3300 $3503
2007 $265 $591 $686
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Combined
$0
$1000
$2000
$3000
$4000
$5000
2004 $46 $67 $128 $157 $186 $222 $377 $416 $475 $505 $523 $631
2005 $191 $405 $625 $807 $985 $1230 $1519 $1706 $1887 $2197 $2517 $2784
2006 $297 $508 $804 $1017 $1258 $1544 $2081 $3419 $3742 $4103 $4692 $4949
2007 $340 $744 $838
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
3-9-2007 Company Confidential Pg 9
Publishing: Sales Trend 2007
Notes/Assumptions: All months are cumulative (YTD) annualized values.
Indiv sales: refunds subtracted from new sales.
Inst sales include all renewals not just Mar expirations.
Inst sales are group subscriptions only.
Individual
$0
$100
$200
$300
$400
$500
$600
$700
$800
New $125 $319 $357
Renew $141 $273 $330
Total $265 $591 $686
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Institutional
$0
$20
$40
$60
$80
$100
$120
$140
$160
New $13 $20 $20
Renew $61 $132 $132
Total $74 $152 $152
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Combined
$0
$100
$200
$300
$400
$500
$600
$700
$800
$900
New $138 $339 $377
Renew $202 $405 $462
Total $340 $744 $838
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
3-9-2007 Company Confidential Pg 10
Publishing: Free List Subscriber Trend
Covers 4/17/06 – 3/08/07
Notes:Subscribers to each of these free reports are not unique, i.e. a subscriberto all three reports is included once in each product category. For this reason, total freelist subscriptions does not equal the sum of the three.
Change Calculation(Beginning and End Point):
GIR PPI TIR17-Apr 76177 18454 20104
8-Mar 90700 35412 40060.
Delta 14523 16958 19956
Delta % 19.1% 91.9% 99.3%
GIR
7200074000760007800080000820008400086000880009000092000
4/17
/200
64/
29/2
006
5/11
/200
65/
23/2
006
6/4/
2006
6/16
/200
66/
28/2
006
7/10
/200
67/
22/2
006
8/3/
2006
8/15
/200
68/
27/2
006
9/8/
2006
9/20
/200
610
/2/2
006
10/1
4/20
0610
/26/
2006
11/7
/200
611
/19/
2006
12/1
/200
612
/13/
2006
12/2
5/20
061/
6/20
071/
18/2
007
1/30
/200
72/
11/2
007
2/23
/200
73/
7/20
07
TIB
2000022000240002600028000300003200034000360003800040000
4/17
/200
64/
29/2
006
5/11
/200
65/
23/2
006
6/4/
2006
6/16
/200
66/
28/2
006
7/10
/200
67/
22/2
006
8/3/
2006
8/15
/200
68/
27/2
006
9/8/
2006
9/20
/200
610
/2/2
006
10/1
4/20
0610
/26/
2006
11/7
/200
611
/19/
2006
12/1
/200
612
/13/
2006
12/2
5/20
061/
6/20
071/
18/2
007
1/30
/200
72/
11/2
007
2/23
/200
73/
7/20
07
PPI
18000
20000
22000
24000
26000
28000
30000
32000
34000
36000
4/17
/200
64/
29/2
006
5/11
/200
65/
23/2
006
6/4/
2006
6/16
/200
66/
28/2
006
7/10
/200
67/
22/2
006
8/3/
2006
8/15
/200
68/
27/2
006
9/8/
2006
9/20
/200
610
/2/2
006
10/1
4/20
0610
/26/
2006
11/7
/200
611
/19/
2006
12/1
/200
612
/13/
2006
12/2
5/20
061/
6/20
071/
18/2
007
1/30
/200
72/
11/2
007
2/23
/200
73/
7/20
07
3-9-2007 Company Confidential Pg 11
Podcast Update
109 paid subscriptions are from those whose first exposure to Stratfor was the podcast. Freelister by region total may differ slightly from above graph due to slight timing difference of the queries.
Podcast Freelisters and paid subscriptions: Weekly Trend
0
400
800
1200
1600
2000
2400
2800
0
20
40
60
80
100
120
140
FreeListers
Paid Subs
FreeListers 51 67 94 152 193 274 326 431 971 1099 1184 1443 1481 1620 1651 1848 1868 1956 1984 2059 2113 2237 2278 2384 2529 2561
Paid Subs 0 0 0 0 2 3 4 12 25 37 53 76 79 87 89 83 85 91 92 98 98 102 102 102 106 109
4/16 4/20 4/27 5/4 5/11 6/1 6/8 7/6 7/20 7/27 8/3 8/30 9/7 9/28 10/5 10/26 11/2 11/30 12/7 12/30 1/11 1/25 2/1 2/8 3/1 3/8
Product Price Subsc Sales (Ann) Sales (Cash)
Premium Monthly $19.95 5 $1,197.00 $99.75
Premium Monthly $24.95 4 $1,197.60 $99.80
Premium Monthly $39.95 10 $4,794.00 $399.50
Premium Quarterly $99.00 11 $4,356.00 $1,089.00
Premium Quarterly 59 $59.00 1 $356.00 $59.00
Quarterly for 6 months $99.00 9 $2,673.00 $891.00
Premium Direct $99.00 9 $891.00 $891.00
Premium Annual $199.00 34 $6,766.00 $6,766.00
Premium Annual $249.00 7 $1,743.00 $1,743.00
Premium Annual $349.00 4 $1,396.00 $1,396.00
Premium Two Years $349.00 9 $1,570.50 $3,141.00
Premium Three Years $599.00 1 $199.67 $599.00
Lifetime $1,999.00 1 $1,999.00 $1,999.00
MIB $49.00 2 $98.00 $98.00
Intsums $49.00 1 $49.00 $49.00
GIB $49.00 1 $49.00 $49.00
109 $29,334.77 $19,369.05Grand Total
Freelist by region
Region 8/15/06 9/29/06 10/27/06 12/30/06 2/16/07 3/1/07 3/8/07 %
Africa 17 20 22 44 31 32 32 1%
East Asia 76 98 108 93 144 155 159 6%
Europe 131 154 173 194 229 242 248 10%
FSU 12 14 17 18 20 20 21 1%
Middle East 23 30 32 54 40 41 41 2%
North America 1052 1255 1440 1563 1880 1915 1942 76%
SE Asia 14 16 18 37 31 32 32 1%
LatAmerica 29 34 38 52 50 73 74 3%
Grand Total 1354 1621 1848 2055 2425 2510 2549 100%
3-9-2007 Company Confidential Pg 12
Institutional Pipeline – MarOpportunity Name Owner Close Date Stage Amount Close Month
Andes Petroleum - GrpSub (R) '07 Henson 3/4/2007 Stage 3 1,500 March-07
Office of Naval Intel - GrpSub (R) '07 Henson 3/8/2007 Stage 3 2,750 March-07
CARICOM - GrpSub (R) '07 Henson 3/11/2007 Stage 3 2,495 March-07
HQ SACT (NATO) - GrpSub (R) '07 Henson 3/12/2007 Stage 3 3,500 March-07
IDSA - GrpSub (NB) '07 Henson 3/15/2007 Stage 3 2,995 March-07
1st BDE, 25th Infantry Division (SBCT)-GrpSub (R) '07 Henson 3/15/2007 Stage 5 2,499 March-07
US Army - 20th Support Command - HQ GrpSub (R) '07 Henson 3/15/2007 Stage 3 1,500 March-07
STRATCOM - GrpSub (NB) '07 Henson 3/15/2007 Stage 4 3,528 March-07
JETRO - London - GrpSub (R) '07 Henson 3/15/2007 Stage 3 1,750 March-07
US Navy Headquarters - GrpSub (NB) '07 Henson 3/15/2007 Stage 0 2,995 March-07
The Institute for Defense Analyses - GrpSub (R) '07 Henson 3/16/2007 Stage 0 3,495 March-07
Deutsche Bank - London-Grp Sub '07 Henson 3/20/2007 Stage 1 1,500 March-07
Refugee Review Tribunal - GrpSub (R) '07 Henson 3/20/2007 Stage 0 1,500 March-07
ESRI - GrpSub (R) '07 Henson 3/20/2007 Stage 0 6,487 March-07
Duke University - GrpSub (R) '07 Henson 3/21/2007 Stage 0 3,300 March-07
Crown Cork & Seal - GrpSub (R) '07 Henson 3/23/2007 Stage 1 2,198 March-07
Canadian Forces College - DND GrpSub (R) '07 Henson 3/29/2007 Stage 3 60,000 March-07
The Carter Center - GrpSub (NB) '07 Henson 3/31/2007 Stage 1 1,995 March-07
Lockheed Martin Missiles & Fire Control - GrpSub (NB) '07 Henson 3/31/2007 Stage 2 4,000 March-07
Homeland Security Policy Institute - GrpSub (NB) '07 Henson 3/31/2007 Stage 3 1,500 March-07
1-320 FA - GrpSub (NB) '07 Henson 3/31/2007 Stage 3 3,000 March-07
University of Adelaide - Library Sub (NB) '07 Henson 3/31/2007 Stage 3 2,500 March-07
Barrow, Hanley, Mewhinney and Strauss, Inc - GrpSub (R) '07 Henson 3/31/2007 Stage 0 2,990 March-07
Salomon Smith Barney - GrpSub (R) '07 Henson 3/31/2007 Stage 0 15,000 March-07
Dept of the Prime Minister & Cabinet, Australia - GrpSub (R) '07 Henson 3/31/2007 Stage 0 1,800 March-07
Booz Allen Hamilton - GrpSub (R) '07 Henson 3/31/2007 Stage 5 19,800 March-07
Internl Org for Migration SSU- GrpSub (R) '07 Henson 3/31/2007 Stage 0 3,594 March-07
Canadian Police College Library - GrpSub (NB) '07 Henson 3/31/2007 Stage 2 0 March-07
Clear Bridge Advisors - GrpSub (NB) '07 Henson 3/31/2007 Stage 2 1,500 March-07
March Total 161,671
3-9-2007 Company Confidential Pg 13
CIS Sales Activity Trend 2007Practice Type CustCode Jan Feb MarProt Intel New Drag $ 32,400
Roadway $ 64,250 $ 7,500Sacred $ 3,000 $ 4,500Magic $ 54,525Amphibian $ 5,000
New Total $ 99,650 $ 71,525Renew Bastion $ 96,000
Sacred $ 36,000Renew Total $ 132,000
Prot Intel Total $ 231,650 $ 71,525
Public Pol New Crate $ 15,000
Rails $ 15,000Module $ 19,800
New Total $ 30,000 $ 19,800Renew Mambo $ 10,000 $ 10,000 $ 10,000
Rails $ 120,000Swaddle $ 11,000 $ 11,000 $ 11,000Atlantic $ 78,000
Renew Total $ 21,000 $ 141,000 $ 99,000Public Pol Total $ 51,000 $ 160,800 $ 99,000
Intl New Neptune $ 165,000
Poker $ 60,000New Total $ 165,000 $ 60,000
Intl Total $ 165,000 $ 60,000
Grand Total $ 447,650 $ 292,325 $ 99,000
