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more complex than ever before.
So what works?
to generate high-quality leads for their sales team.
B2B marketers face constant pressure
The vast number of lead gen tactics havemade this challenge
marketing professionals were surveyed.Here are some of the highlights.
68%
600+
of B2B marketers considerquality leads the top priority
BUT
59% find this as the biggest challenge
The top five most effective tactics in generating high-quality leads include:
EmailSEOWebinars
lead generationpriorities
68%55%41%
59%
42%37%
Increase lead quality
Improve ability to measure and analyze marketing impact
Generatinghigh-quality leads
Converting leadsinto customers
Delivering effectivelead nurturing
programs
Increase lead volume
3TOP
lead generationchallenges3
TOP
Lead generationInsights from today’s B2B marketers
Presented by BrightTALKTM
Webinars
the B2B Lead Generation Trends Reportand gain more insights.Download
and the top 5 very effective tactics for lead generation are:
B2B marketershave spoken
Presented by BrightTALKTM