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A design magazine for those who are interested getting insights to several reputable graphic designers and enjoying graphic publication itself.
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ISSUE 01
ALLAN ZHANG NATURE’S REVIVAL
DAVID GRAAS ECO-CREATIVITY
FRUIT REVIEW PITAYA
SGD 21.90
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CONTENTS
ALLAN ZHANG NATURE’S REVIVAL
DAVID GRAAS ECO-DESIGN
MAIL-BOX MURDER
PITAYA FRUIT REVIEW
THANKS FOR LITTERING
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A leaf falls out down to the ground and turns brown.It never dies, it lives his cycle, changes it’s purpose.
ALLAN ZHANG
FEATURED
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In design, we often relate back to nature for inspiration. The thing is mother nature and us can never be separated. It makes us feel right, make us feel good. Look deep into nature, we will understand everything better.
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Look at the trees, look at the birds, look at the clouds, look at the stars... and if you have eyes you will be able to see that the whole existence is joyful. Everything is simply happy. Trees are peaceful and happy for no reason.
“In some mysterious way woods have never seemed
to me to be static things. In physical terms, I move
through them; yet in meta-physical ones, they seem to
move through me.”
FEATURED
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THE MOTHER NATURE GIVES LIFE IN ALL WAYS.
The very paper around us all comes from trees.One thing special about paper crafting is its ability to re-organ-ise and come out with many different layouts. It’s never final. It
is like an animation always playing and telling a story. The physical things around us have so much more ability to
express art and communicate intended values.
Make use of things around us,where nature comes in all forms,
both physical material or the illusional.
FEATURED
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BIRTH OF THE NEW LEAF
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Visit www.pantone.com,find your ray of rainbow today!
YOU CAN’T KEEP THE RAINBOW,
BUT YOU CAN KEEP ALL IT’S COLORS.
Pantone Process palette consists 2,868 color variations, that’s no wonder you will always find a color you want.
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SPRING
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SPRING SUMMER
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Sustainable products don’t have to be ugly. It’s not a matter of one or the other. We can have both.
We just have to be smarter, more critical, less lazy and not so quickly satisfied with the result. Actually,
we have to be more creative than before.
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ABOUT
David Graas’ work is all about making useful things with cardboard, though he doubts whether its is very enviro-mentally friendly, given that it takes a lot of energy and clean water to manufacture and can only be recycled a few times before more trees have to be chopped down to produce more. A graduate of the product-design course at Gernit Rietvled Art Academy in Amsterdam, Graas believes that design as a tool for seduction, as a purely comestic exercise, has had its day. Consumers are grow-ing tired of it, he thinks, and designers are realising that there are bigger challenges waiting that can put their talent to much better use.
THOUGHTS
“I feel uneasy about this term eco-design. It implies that there are two separate disciplines - normal design and eco design. The are indeed two ways of designing - the good way and the bad way. And being good, as in mak-ing good design, automatically means that you have to take the enviroment into account. You can’t compensate for a design that harms the enviroment by making it more beautiful. As a designer, you juggle all the balls - aesthet-ics, functionality, durability, price, productability and the enviromental impact. And if you drop one of these balls along the way, you just fail to be a good designer. Having said that, I must immediately acknowledge my own incom-petence. My design harm the environment, I confess. And obviously this frustrates me sometimes. I console myself by saying that I’m improving along the way. It’s a process. And I don’t think I should stop designing just because I haven’t found the right way to do it yet.
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DESIGNERS ARE FACILITATORS
They are not policticans or large-scale producers. But in this faciliting role, they play a crucial part in helping necessary change come about. Designers are in the middle of the creation process of
new products. They should understand production processes, characteristics of
materials, etc., so that they can make the right choices and push all the other parties involved - producers, transport-ers, suppliers of materials - to change
the way they operate. I think this is great news for design.”
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REDEFINE A GOOD PRODUCT
“The term eco-design to me is very much a marketing invention and is blur-
ring what the discussion should really be about: namely, a redefination of what (good) product design is. I see a lot of
companies abusing the term for market-ing purposes. They call themselves and
their products ‘green’, when actually they are simply a little less harmful to
the enviroment - a little less toxic. a litte less fuel-consuming, and there is a little
less garbage to burn or bury after the product is discarded.
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There is no underlying reassessment of their pro-duction processes. Nor an awareness that they need to fundamentally change the way they work. Consumers are not stupid. They will find out even-tually and choose the really green innovators.
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In the not so far-off future, design will be purely a digital affair and the consumers will decide which
products will be materalised while the click of the mouse. Surfing
the internet, you will find and then download the design that you like
best. You adopt the design to your specfic needs. A two-seat sofa be-comes a three seater, for instance.
Then you forward this design to one of the 3D print shops that will be on the corner of every street.
This shop will have machines that can materalise the design in a few
hours using a super-claay that can take on every shape, texture,
softness, rigidness, etc. They will deliver your custom-made sofa to your doorstep. After a few years, when you have grown tired of the sofa, you will return it to the print
shop where the material will be 100 percent recycled. With the deposit
of the returned material in your wallet, you are already back on the
internet looking for a new one.”
NEXT
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AUTUMN
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WINTERAUTUMN
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Admitting that he is one of those visual
artists who spends too much time in
front of the computer screen, Paul
Woods is nonetheless passionate about
not wasting paper. His consider This cal-
endar is performated so that the top part
can be used as a poster to promote the
messasge long after the pages pertain-
ing to the 12 months of the year have
been torn off. The user is encouraged
to recycle the calendar part and put the
poster up in his/her office space, school,
college, etc.
It goes without saying that the calendar
is printed on recycled stock. The most
hard-hittin/attention grabbing facts about
paper usuage are divided up into various
everyday issues of waste, and sug-
gests ways in which it can be reduced.
Each fact is presented on a monthly
basis, facts such as: “The average home
web-user will print 874 web pages this
month”. In this way, the effect of people’s
individual actions on global deforestation
is brought dramatically home to them.
SOME WORDS FOR THOUGHT
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The Pitaya is more commonly referred to as the dragon fruit. It is an extremely beautiful fruit that has dazzling flowers and an intense shape and color. The dragon fruit is usually a dark red color, although some types of this fruit are pink or yellow. The skin of the dragon fruit is a thin rind. The skin is usually covered in scales, and the center of the fruit is made up of a red or white, sweet tasting pulp.
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It not known exactly where the dragon fruit originated, but it is thought to have come from South America. The French are believed to have brought the dragon fruit to Vietnam over a hun-dred years ago. Dragon fruits were grown there to be eaten by royalty and very wealthy families. Now, the fruit flourishes in American states such as Texas, and is also grown in Mexico and other South American countries such as Argen-tina and Peru.
The dragon fruit is cultivated in tropical regions around the world. The plant of the dragon fruit can grow from around a few inches or centim-eters to up to twenty feet (around six meters). It flourishes in hot regions with a heavy rainfall. Periods of cold will kill the plant, and it loves the high temperatures found in tropical countries.
The flowers of the dragon fruit plant only bloom at night and usually only live for one night. Pol-lination happens at this time to allow the fruit to emerge. The flowers of the dragon fruit give out a very beautiful scent, and the smell can fill the night air wherever the plant grows.
The dragon fruit is best eaten by cutting the fruit in half and scooping the flesh out. The flavor is very refreshing and sweet. Dragon fruits are delicious chilled and can be served in fruit juices and fruit salads or made into jam. They can also be juiced and added to alcohol to make a very delicious drink.
PITAYA
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www.nycgarbage.com
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One man’s garbage is another man’s treasure. But New York City’s garbage, well, that is art.
It started as an experiment in package design. Today, NYC Garbage can be found on desks
and bookshelves and mantles around the work. (In sealed, smell-proof cubes, of course.) Each one signed, numbered and dated by the artist, marking a unique point in time in the most unique city in the
world.
Own you own piece of New York, before they clean up this town.
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3 FACED MAGAZINEIssue 012010
3facemagazine.com
Design & printed by:Allan Zhang+65 97997103
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3facedmagazine.com