Future of Mobile Services

(Operator Perspective)

Shane Dempsey

NGN Architect

• Agenda

– What is IMS?

– Service Opportunities

– TSSG Track Record

– NGN Test Centre

– Future Research

What is IMS?IP Multimedia Subsystem

Packet

CableWireline Wireless

WiFi

WiMax

Packet

CableWireline Wireless

WiFi

WiMax

OSS/BSS

OSS/BSS

OSS/BSS

OSS/BSS

Video

Conferencing

Color

Ringback

Tones

IP

Contact

Center

Application

Subscriber

Data

Media

Functions

Network

Interface

Application

Subscriber

Data

Media

Functions

Application

Subscriber

Data

Media

Functions

Video

Conferencing

Color

Ringback

Tones

Contact

Center

Subscriber Data

Media Functions

Application Application Application

Traditional Services IMS Services

Network

Interface

Network

Interface

IMS, based on the 3GPP standards, will enable new person-to-person

services, which will enrich the way that people communicate with each

other combining voice, imaging and video within a single session.

IP-Everywhere

IP in the InternetIP in the Internet

IPIP--fication of voicefication of voice

VOIPVOIP

IPIP--fication of fication of

Backhaul networksBackhaul networks

Metro EthernetMetro Ethernet

IPIP--fication of fication of

wireline access wireline access

IP

DSLAMs

IP

DSLAMs

IPIP--fication of videofication of video

IPTVIPTV

IPIP--fication of fication of

wireless networkswireless networks

IP RANIP RAN

LTELTE

WirelessWireless

WirelineWireline

Video share (2006-)

China Netcom

IP Centrex (2007-)

KPN, NL IMS Voice (2007-)

Bahrain,

Triple Play (2009)

21st Century

Network

Deployments

Enterprise IMS

Messaging and file sharing-Noise environment? Send an instant message

Corporate directory search- Quick access to all your colleagues - Always up to date contact information

Presence & Social Status

- See availability of your colleagues

- Choose the right communication

channel

Exchange calendar integration- Automatic update of availability- ‘’Busy in a meeting’’

Communication log-Common history log on all communication methods“What did we decide upon last time”

Rich Communication Suite-Prepared to support the RCS community

Rich Communications

Suite?

Enriched Call

Call enriched with multimedia Sharing

Video Call & Conferencing

Enriched Call

Call enriched with multimedia Sharing

Video Call & Conferencing

Enhanced Phonebook

Contacts enhanced with capabilities and rich

presence

Enhanced Phonebook

Contacts enhanced with capabilities and rich

presence

Enhanced Messaging

Conversational messaging experience

Enhanced Messaging

Conversational messaging experience

Mobile & Desktop Convergence

Integration between voice, video, messaging

& presence across desktop, mobile & tv

Mobile & Desktop Convergence

Integration between voice, video, messaging

& presence across desktop, mobile & tv

Enabling platform for services

Support from: GSMA - Alcatel Lucent, NSN, Orange, Telia Sonera, Ericsson, Motorola…

IMS Services Framework

Marketing & CRM

Business Process Networking

IMS Service Creation Architecture

Basic

Services

Applications

utilising IMS

services

Push-to-Talk Photo/Video Sharing IM

Presence Synchronization Enablers

Vendor services

Gaming

Operator

services Third party services

Communities

Enriched Communication

Enhanced services

Opportunity

for Service

Providers

Opportunity

for Service

Providers

Track Record

IMS-ARCS

9

EI Industry Led Resarch Programme (ILRP)

carried out IMS research from 2006-2009.

IMS SOA Approach

Service Enablers:

• Provide functionality which can be used by other

end-user applications (ex. Location Service)

Service Bus

• Handles the communication between IMS

Application Servers and Service Enablers.

• Support for both Web Service protocols (ex. SOAP,

JSON), AND support for Native Interface protocols

(ex. MSRP, SIP etc.)

Service Orchestration

• Achieved using WS-* Workflow engine.

• Superseded by IMS Service Broker (TS 23.810)

CSCF

IMS ASGW AS

Service Bus

SOA AS

UDDI

SOA

IMSOrig. network

SOAP/XML

SB APIMM7

Schema

Service

Contract

JSR 281

HSS

Diameter

MLP

SIP

IMS-SOA Architecture

Eircom Contract Research

Web Services Gateway

IMS

Application Servers

JSLEE

Service Creation

Environment

Circuit Switched

IMS

Examples of Engagement

• Testbed Interconnect

• Service Prototyping & training

• Facebook IntegrationLab Interconnect

Facebook Integration

Training

Packet Switched

GenesisX• WIT’s Role– Technical Management

– NGN Testbed Provider

• Funding– Eureka Celtic (start Oct 2009)

• Overall Goals

– Prototype mobile services that work

seamlessly over multiple access networks

including WiMax, WiFi, and Pico/Femto

• National Goals

– TSSG & Druid Software have developed a

femto/pico cell solution

– TSSG have created a “Mobile CRM”

application that routes calls and messages

based on the Pico-cell the employee is

registered at.

Vital++• Goals

• Integration of NGN Telecoms & Peer-to-

peer

• Optimal use of available network

resources for rich-in-content

applications – lower costs for user,

increase margins for operator.

• A new eco-system of users and

content providers

• Funding

• IST FP7 Programme (2008-present)

• International Consortium consisting of

Telefonica, Telecom Austria & the Fraunhofer

Institute.

95+% utilisation of access & edge resources using NGN “managed P2P” [ITU defined]

Stable with (on avg) all users receiving > 96% of packets

13

Mission

• Next Generation Networks – NGN is a blanket name for unified ETSI, 3GPP and ITU IP-convergence standardisationefforts.

• What we do:

– Enable Irish Business to take advantage of new opportunities in the global market for NGN products and services

– Enabler greater participation of Irish academic & industrial partners in FP7-funded (EU) NGN projects.

Test Centre Services

Future Research

Put in Context…

What?

When?

Where?

How?

With Whom?

…

Automated

Reasoning

- Bayesian

Networks

Complex Event Processing

• The key to commoditizing “Context”

• Capture, correlation, aggregation, repackaging of

network events for 3rd party Service Providers.

• Cloud-hosted CEP engines for flexibility,

scalability – event “mash ups”

• Use IPX for QoS assured, high throughput

context data exchange between networks &

services. Cascading-billing model

18

Route event streams

to cloud: QoS, Security, Billing

IMS in the Cloud

Network &

Services

Management

Charging & Mediation

User & Service mgmt

Network Assurance

Network Provisioning

DNS / ENUM

MSPC Client

smart phone

clientss

Enterprise

Domain

ABG

Dia-

meter

SIPOperator

IMS

Cloud

TDM

CSCF

MGW

MGC

MSCA-SBC

HSS

SIP

MobilityCollaboration

Business Voice

MRF

ISC

ISUP

RTP

H.248

PGM IMConsumer RCS, Gaming

TSS

PLMN

PSTN

Voice + Data

(DSL, FTTB, other)

SIP RTP

IP Phone

PTT LBS

INTERNET

Web 2.0

Horizontal Application Layer

Work Force Management

Game

Enterprise 1 ………………………….. Enterprise N

Location Based Services

Call Center, e - Health BCS

HTTP,

SOAP,XML

…

Telco Cloud

Research Challenges

20

• Security Concerns due to shared platforms [IST PASSIVE project]

• The Scalability & Performance of a cloud provider may not be uniform

• "There is a lot of excitement about cloud computing, and the enterprise IT guys are being seduced by its economics... the things those IT guys took for granted in terms of network performance now are being thrown up in the air again." [Tim Jefferson of Spirent]

• ETSI TC GRID standardisation effort [ETSI TR 102]

• Interoperability for provisioning, deployment etc.

• Cloud Application-aware QoS management

Conclusion

• IMS is about Convergence

– ETSI, 3GPP & ITU standardisation efforts have converged into

unified “NGN” approach

• Value proposition involves creating a service ecosystem

• TSSG can provide a carrier-grade test infrastructure

– http://www.ngntestcentre.com

• Leading Research in IMS Content Distribution & IMS-

SOA

• Future topics will include Telco-Cloud

Predictions

• Mobile services in 2015

• IMS-based Video, video-voicemail and real-time media

sharing will be widely used services, driven by 4G

rollout.

• Network operators will successfully commoditise context

information, initially for advertising services.

• Billions of connected devices (at home, office, etc.)

• Increased popularity of augmented reality applications