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3 Steps To Turn Your NPC Into A Lead-generating Powerhouse

Reimagine your NPC strategy to drive accuracy, brand and lead generation

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Housekeeping

✛ Adjust audio settings in the

bottom left hand corner

✛ The last 15 minutes of the

webinar will be for Q&A

✛ Send questions anytime by typing

them into the Q&A panel

✛ We’ll email a recording of today’s

presentation as follow-up

✛ If you’d like to learn more about

ClearCost, go to campuslogic.com

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Your Presenters

Justin Topliff

Dir of Product Marketing

Heather Dunn

VP of Marketing

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Today’s Agenda

✛ Why NPCs aren’t just for financial aid anymore

✛ Strategies to ensure accurate cost estimates

✛ Tips for building brand and generating leads through

your NPC

✛ Questions & Answers

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Rethink Your NPC,

Beyond Financial Aid

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The NPC Status Quo

Inaccurate estimates

Not mobile optimized

No call to action

Limited design

Poor student experience

No reporting and analytics

Difficult implementation

Lack of CRM integration

Not tailored to your school2

T

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Ineffective as a recruiting tool

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Your Net Price Calculator Is Often TheFirst Interaction Students Have With You.

$ Cost?

Scholarships?

FinAid?

#DigitalNative

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Outcomes Of Effective NPCs

✛Better student engagement

✛More informed students & families

✛Enhanced financial literacy

✛ Improved “stickiness” from search

through enrollment

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What We’re Seeing In The Market

+ Prospective students who used the NPC had an enrollment rate

86% higher than students acquired from other sources (Fordham)

+ 29% of first-year students used the NPC (West Virginia Wesleyan)

+ Admits that used the NPC are 76% more likely to pay a deposit

(Fordham)

+ Students who received a personalized NPC experience

had a 39% higher enrollment rate (Indiana State)

Net Price Calculators & Your School

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Key Takeaways

✛ Your NPC can benefit other departments

beyond Financial Aid

✛ Students who complete your NPC are ‘hot

leads’

✛ Your NPC is the start of the student

journey & also the ‘point of entry’ for your

enrollment funnel

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Ensure Accurate

Cost Estimates

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Question Your Question Sets

✛ Strike a balance between accessibility &

accuracy

✛What is the current completion rate?

✛ Is your calculator ‘smart’ and uses skip-logic

to move students through the process faster?

✛ Can your NPC provide estimates to

populations beyond the mandated first-time,

full-time undergraduate population?

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Example: Wittenberg University

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Example: Wellesley College

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Take calculations beyond the basics

✛ Institutional aid

✛ Scholarship estimates

✛ Merit-aid criteria questions

✛ Variable cost of attendance (i.e., housing, in-state, out-of-state, and program of study)

✛ All available military benefits (Post-9/11, Chapter 30/1606/35/31, active duty assistance, spousal benefits, etc.)

✛ Transfers, returning students, etc.

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Key takeaways

✛Monitor your completion rates & strike a balance between accessibility & accuracy

✛ Ask additional questions that will allow you to tailor outputs & follow-up communication to multiple, unique student populations

✛ Always ensure your NPC remains Title IV-compliant

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Build Brand &

Generate Leads

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Create a Lead-Generation Environment with Your NPC

✛Bring your NPC front & center

✛NPC completers are ‘hot leads’ and open

to receiving more information

✛You can’t require contact info, but you can

ask for it

✛ Integration with your SIS, CRM, and/or

email marketing software

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Example: Fordham University

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Example: Fordham University

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Personalized Experiences & Outputs

✛ Is the calculator optimized for mobile? Does it open in a

new tab? Does the page load quickly?

✛ Think about how much time the process takes; are there

ways to consolidate (or skip) repetitive income questions?

✛ Use school colors, imagery, and messaging to build trust

with a consistent look and feel with the rest of your website

✛ What targeted messages, personalized financial services

conversations or tailored content can you deliver based off

information you collect?

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Example: Spring Hill College

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Make Students Take Action

✛ Offer next-steps beyond the simple cut-and-

dried cost of attendance

✛ NPCs are the first step in a student’s journey –

help them take the next step(s)

✛ Directing them to other forms helps you

capture leads & keep in touch with prospective

students

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Example: West Virginia Wesleyan

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Example: West Virginia Wesleyan

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Example: Fordham University

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Example: Fordham University

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Key takeaways

✛Think of your NPC as a lead

generation tool

✛Deliver a personalized, branded

experience with a tailored output

✛Tell prospective students what

action(s) to take next

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Introducing ClearCost

✓ Drive student recruitment

✓ Boost enrollment

✓ Deliver accurate net price estimates

✓ Communicate value to students

✛ Tailored to your unique programs for accurate and

precise calculations

✛ School-branded for a streamlined student experience

from website to net price calculator results

✛ Meets HEOA requirements for compliance with

regulations

✛ CRM integration turns your net price calculator into a

lead generation tool

✛ Comprehensive analytics help optimize net price

calculator usage and performance

FOR YOUR STAFF FOR YOUR STUDENTS

✛ Accurate and precise calculations give potential

students a clear understanding of cost

✛ Known EFC enables students to bypass additional

questions for a faster estimate

✛ Mobile net price calculator makes your NPC easy

to access

✛ Tailored messaging and calls to action help

students choose your institution

✛ Scholarship result estimates gives students an

estimate of their merit scholarships

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Lucas and Dylan

are online to

answer your Qs!

…

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Thank you!