30-10-2012 STVP

7/31/2019 30-10-2012 STVP

1/35

7/31/2019 30-10-2012 STVP

2/35

N1GALLERY: MEGA 80 LIMA PERU

7/31/2019 30-10-2012 STVP

3/35

7/31/2019 30-10-2012 STVP

4/35

7/31/2019 30-10-2012 STVP

5/35

7/31/2019 30-10-2012 STVP

6/35

INSIGHTS AND HIDDEN OPPORTUNITIES

Interactive Ads

In this gallery, before I entre the store, I notice that they dont have ads of their

stores, so they have the space but they just dont use it. I took a picture of a Banner

That just says : Bienvenidos but its too old and its not effective.

Opportunity: Rent this space to get intcomes from this space.

Smell

They dont use the olfative marketing, so they dont commnicate to the insconcious

Mind of the people (the limbic brain or the reptilian brain).

Opportunity: Sell to this gallery the olfative marketing service to increase their sales.

Music

They just dont have music or something like this. When you are in this gallery you just can hear

the cars near the gallery.

Opportunity: Play music from 80s or 70s acoording to their target, and with this people will feel nostalgic and with thisthey feel happier

and then spent more money in this gallery.

7/31/2019 30-10-2012 STVP

7/35

N2PLATANITOS: SHOES STORE

7/31/2019 30-10-2012 STVP

8/35

7/31/2019 30-10-2012 STVP

9/35

7/31/2019 30-10-2012 STVP

10/35

7/31/2019 30-10-2012 STVP

11/35

Smell

They have a lemon distinct smell, but their brand is Platanitos that meansbanana in

English, so I think that they have to change the smell into a banana smell,to increase

their awareness and with that their sales.

Products

The purses are in a non accessible locations, and thats the reason whywoman dont

buy too many purses in this store. Just changing the purses location, thestore will

increase their sales in this category.

They dont have impulsive items near the cash register, so they are losingsales.

7/31/2019 30-10-2012 STVP

12/35

N3SAMSUNG ELECTRONICS STORE

7/31/2019 30-10-2012 STVP

13/35

7/31/2019 30-10-2012 STVP

14/35

Music

They play pop or hip hop music to get peoples attention.

Products

Price of the products area not easy to find.

Smell

They dont have a distintive smell.

7/31/2019 30-10-2012 STVP

15/35

N4YUKIDS

7/31/2019 30-10-2012 STVP

16/35

7/31/2019 30-10-2012 STVP

17/35

7/31/2019 30-10-2012 STVP

18/35

7/31/2019 30-10-2012 STVP

19/35

7/31/2019 30-10-2012 STVP

20/35

7/31/2019 30-10-2012 STVP

21/35

Products

Parents have to wait to their kids, but in this situation parents get boredwaiting, so

this store could rent different media like newspaper or tablets with wifiaccess, or sell

different newspaper or magazines. Also This store could sell coffee orsomething

related to food to this parents. Also they can obtain more information aboutthe kids,

for example birthday, or something else to get more opportunities.

Also this store could have toys in this place, and Kids play in this place

with that toys,

and then kids would like to get someone when they have to leave from thisstore.

7/31/2019 30-10-2012 STVP

22/35

N5ALTOMAYO COFFE SHOP

7/31/2019 30-10-2012 STVP

23/35

7/31/2019 30-10-2012 STVP

24/35
http://cuisine.patriziopalazzetti.com/files/2009/08/img_1164.jpg

7/31/2019 30-10-2012 STVP

25/35

Environment

This store Altomayo naturalmente bueno dont have nothing natural intheir

infraestructure or decorating (only the coffe beans ). They should haveplant or tree,

or just flowers along the coffee shop, also they just have a coffee smell, buttheir

chairs dont feel natural, They should have wood chairs or something morenatural.

7/31/2019 30-10-2012 STVP

26/35

N6REPSHOP LISTO

CONVENIENCE STORE

7/31/2019 30-10-2012 STVP

27/35

7/31/2019 30-10-2012 STVP

28/35

7/31/2019 30-10-2012 STVP

29/35

7/31/2019 30-10-2012 STVP

30/35

They dont have a clear differentitation, so this store looks very similar toother

convenience stores.

They dont have many impulsive products near the cash register.

People dont want to stay so long in this place because they dont feelcomfortable.

7/31/2019 30-10-2012 STVP

31/35

N7PINK BIJOUTERIE STORE

7/31/2019 30-10-2012 STVP

32/35

7/31/2019 30-10-2012 STVP

33/35

7/31/2019 30-10-2012 STVP

34/35

This store Pink use black as a principal color in their brand, but issomething

confuse, will be better a pink color in their brand.

Also their floor is just black, and their infraestructure is so formal, that themajoritiy of

women or girls dont want to stay so long in this place.

7/31/2019 30-10-2012 STVP

35/35

ENDREGARDS

FROM LIMA, PERU

Documents

30-10-2012 STVP