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July 1, 2015
Christian Harris
EXOS Internship 30-60-90 Day Integration
July 1, 2015
Understand the Culture
Research facility history and
analyze current state
Past/Present
Clientele
Relationships
Expansion Techniques
Build relationships
Learn about coworkers
Current clientele base.
Expansion: Days 1-30
July 1, 2015
Market Research
Lead Databases
Recruiting websites (find locals)
Rivals, 247 Sports, Scout
Conduct a SWOT analysis
Increase community awareness
Spread collateral
Expansion: Days 1-30
July 1, 2015 Expansion: Days 30-60
Understand the Culture
Research company history
Global Perception
Successes/Failures
Understand company direction.
July 1, 2015
Market Research
Local businesses
Team Programs and Websites
Prospect at local games, events, camps, etc.
Attend sporting events wearing EXOS gear
Obtain referrals from clients
Referrals traditionally have a closing rate
of 50% (The Power of Referrals, 2015)
Expansion: Days 30-60
July 1, 2015
Understand the Culture:
Human Capital
Inclusive culture
Forward direction
Expansion: Days 60-90
July 1, 2015
Marketing Research
High schools and Colleges
Solicit offsite & offseason training sessions
Provide nutritional/supplemental resources
Expansion: Days 60-90
July 1, 2015
The population of Frisco presents a large market that’s relatively young with high-income Population (2015) = ~150,000 Over the past 5 years Frisco experienced a compound annual growth rate of 4.6% (Demographics, 2015).
Facility Strengths
$0
$50,000
$100,000
$150,000
$200,000
$250,000
Median HouseholdIncome
Median Home Value
103,553
247,000
49,646
123,500
51,994
188,400
Median Household Income and Home Value
Frisco
Texas
US
33.1%
27.4%
22.4%
Under 18
Frisco
Texas
US
Frisco
Texas
US
Over 65
5.4 %
13 %
10.3
July 1, 2015 Facility Strengths
Sales team is dynamic and
well equipped to close
leads/prospects.
Revenue increased $70,000
from 2013-2014 (Kyle).
July 1, 2015 Facility Strengths
Partnership with Fieldhouse
Fieldhouse operates year-round and serves
club, recreational, and league sports. They also
offer programs for sports camps, birthday
parties, corporate events, lock-ins, skills training,
etc. It generates millions of sales tax dollars
annually and has a major economic impact on
the City of Frisco (FieldhouseUSA, 2015).
July 1, 2015 Facility Limitations
Operating Capacity
Solution:
Hire one more
performance specialist
and designate a part time
coach for off-site training.
July 1, 2015 Facility Limitations
Few off-site programs
Solution:
Prospect and contact
more leads and potential
clients
July 1, 2015
PaySimple Low-cost payment processing
system
$40/month
Processing fees: 2.39%
+29cents
SOLUTIONS:
Discover how to better utilize
PaySimple.
Switch to a different payment
processing system
Facility Limitations
Payment Processing Solutions
Forte Major Cards: Visa, Master Card, AM
Express, Discover
eCheck processing
Recurring billing feature
Rates:
$25/month
1.79 – 2.15 % + 25cents per
trans
July 1, 2015 Facility Limitations
Low awareness in
community
Solution:
Dallas
(almost 17 times larger
than Frisco)
Population =
~2,500,000 total
July 1, 2015
2,500,000
150,000
0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000
Dallas
Frisco
Frisco vs. Dallas Population Difference
Facility Limitations
July 1, 2015
1. Texas Legends
2. Jesuit College Prep School of Dallas
3. Wakeland High-school
4. Frisco High-school
5. Dallas Texans Soccer Club
6. Texas Rangers
7. Frisco Roughriders
8. Parish Episcopal School
9. St. Mark’s School of Texas
10. Frisco Lacrosse
Must-Have Accounts
July 1, 2015 Underdeveloped Accounts
1. Collegiate
2. Offsite Programs
3. Nutritional/Supplemental
4. Football
5. Legacy United Soccer Club
6. FC Dallas
7. Rally/Elevate
8. Baseball
9. Basketball
10. Lacrosse
July 1, 2015 Conclusion
"Compare Rates." Credit Card Processing Rates and Fees. N.p., n.d. Web. 26 June
2015. http://www.bluepay.com/compare-rates
"Demographics ." Demographics. N.p., n.d. Web. 26 June 2015 . http://friscotexas.gov/departments/planningDevelopment/comprehensiveplanning/Pages/Demographics.aspx
"Dallas Demographics." Department of State Health Services. N.p., 2015.
Web.(Demographics Dallas) . http://credit-card-processing-review.toptenreviews.com/
"FieldhouseUSA: The Ultimate Indoor Sports Experience: About Us:
About." FieldhouseUSA: The Ultimate Indoor Sports Experience: About Us: About.
N.p., n.d. Web. 26 June 2015. http://www.fieldhouseusa.com/about-us/208/about
"Here's to Getting What You're Seeing." Pricing. N.p., n.d. Web. 26 June 2015. https://www.forte.net/pricing
"Rates & Fees." - Flagship Merchant Services. N.p., n.d. Web. 26 June 2015. http://www.flagshipmerchantservices.com/rates-fees.php
"The Power of Referrals." Sales Success Article:. N.p., n.d. Web. 26 June 2015. https://www.engageselling.com/articles/article-the-power-of-referrals
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