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ERIE, PENNSYLVANIA

5000 Watts 1260 AM Radio Fulltime

I B S C H I HER

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Connect. I. Kingsville

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Mayville t Lawrence Park LAKE ERIE Norm East NEW YORK

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TRI'MBI'LLLMERCER

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Conneautville

Linesville

Coverage Contour by

A. D. RING & CO.

Consulting Engineers Washington, D.C.

WWYN is a member of the Goldman Broadcast Group.

0.5 MVM MARKET DATA: Coverage 0.25 MVM Coverage Population 415,000 787,200 Households 123,750 232,770 Radio Homes 121,'250 228,120 Automobiles 166,670 313,940 Spendable Income $ 556,667,000 1,605,113,000

RETAIL SALES: Food Stores $ 141,574,000 269,260,000 Drug Stores $ 15,671,000 27,958,000 (;en'l. Merchandise $ 54,9-14,000 102,620,000 Apparel Stores $ 34,738,000 64,410,000 Home Furnishings $ 22,094,000 40,819,000 Auto Dealers . $ 107,155,000 202,761,000 Service Stations $ 39,030,000 75,238,000 *Total Retail Sales $ 530,206,000 982,350,000 FARM DATA: Farm Population 23,000 47,700 Gross Farm Income $ 58,147,000 107,733,000

SOURCE : SRDS Consumer Data exclusively, 1967

WARREN Waterford Corry

RREN . Union Cif) Edinboro

CRAWFORD i I

Cambridge Spgs.

PENNSYLVANIA Titusville

Ell Meadville Cochranton

`Greenville Stonesboro imp

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BUTLER

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FOREST

is Erie's 5,000 watt radio voice covering Northwestern Pennsylvania, New York State, and parts of Northeastern Ohio, giving clients radio exposure in the tri -state area.

* WWYN is Northwestern Pennsylvania's number one local sports station, broadcasting more sporting events than all the other radio stations in the area combined.

* WWYN is a station going places and doing things. WWYN has presented broadcasts from Cape Kennedy with its three man news team . . . broadcasts from New York World's fair. WWYN has had its own booth at the Toronto Exposition for the past eight years.

Simon Goldman, President

Art Arkelian, Vice President -General Manager

State St. at 32nd. Phone 814 -456 -2096

ERIE, PENNSYLVANIA 16508

1400 Rate Card Loretto, KC Pa.

DAY NIGHT

250 WATTS

Presents Quality Programming Good Music and Comprehensive News

I

Sykesville CLEARFIELD

CURWENSVILLE Grampian

PUNXSUTAWNEY_ - Mahaffey

Dayton i

Bigler

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Osceola Mills , Houtsdale C _ . Port Matilda_

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Derry. JOHNSTOWN,. ROARING SPRINGS _/-.... Martinsburg / LATROBE / /-, -- Beaverdale ¡ Claysburg

Ligonier WINBER - New En terprise ...1 Boswell Loysburg

SOMERSET BEDFORD Everett/

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WWSF Offers a Vital Community Service Emphasizing Local,

National, and International News Coverage with Informative

and Interesting Features along with a Balanced Variety of Programs

Consistent Advertising will deliver the $ 653,000,000 Market

NET RATE CARD

DAY

7:00 A.M.

WWSF 1400 KC Loretto, Pa.

ANNOUNCEMENT RATES

No. Per Order 10 Sec. 30 Sec.

1 $1.30 $1.60 13 1.20 1.50 26 1.10 1.40 52 1.00 1.30

104 .90 1.20 260 .80 1.10 312 .70 1.00

60 Sec.

$2.60 2.50 2.40 2.30 2.20 2.10 2.00

SEVEN DAY PACKAGE RATES (Package must be scheduled within seven consecutive days).

PROGRAM RATES

5 Min. No. Per Order Program

No. Per Week

30

40 50 75

100

CLASS A TIME

NIGHT

7:00 P.M.

10 Sec. 30 Sec. 60 Sec.

$15.00 $31.25 $37.50 16.50 34.50 42.00 25.00 50.00 62.50 33.75 67.50 82.50 40.00 80.00 100.00

TIME CHECKS - 10 Sec. Rate WEATHER - 30 Sec. Rate

10 Min. 15 Min. 30 Min. 60 Min. Program Program Program Program

1 $8.00 $11.00 $14.00 $26.00 $40.00 13 7.00 10.00 13.00 24.00 37.00 26 6.50 9.00 12.00 22.00 33.00 52 6.00 8.50 11.00 19.00 30.00

104 5.50 7.00 10.00 15.00 26.00 260 5.00 6.50 9.00 14.00 22.00 312 4.50 6.00 8.00 13.00 20.00

CLASS B TIME - 50 PER CENT OF ONE TIME CLASS A RATE

MARKET FACTS WWSF Loretto, Pa. $1,000', added

TOTAL SALES Lumb'r, BIdg.Mot'I,Hdwe Gen. Merchandise Food Stores Automotive Dealers Gas Service Stations Apparel & Acces'y

0.5MV -'M 653,051 34,829 79,725

167,659 100,863 38,851 43,360

Furniture & Home Furn'gs Elec. Appl's Eating & Drinking Drug & Prop'y Other Retail Stores Non -store Retailers

Population Households

19,758 11,308 50,763 19,957 60,088 24,603

53 5, 628 176,757

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MARKET DATA

Metropolitan Area

Gautney & Jones, Consulting Radio Engineers

Allentown

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Population: 768,980 108,792

Coverage: Area: Pennsylvania: Lehigh, Northampton, parts of Montgomery,

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Established 1937 CBS AFFILIATE SINCE 1941 With It's Own Outstanding Local News and Sports Staff -All this and CBS -too with it's Features including Dimension, News, and Sports fitted into an Excellent Background of - Middle of the Road

Music. 1 590 Uniontown, P

1000 Watts

BEAVER FALLS

Donoro Monosson 9ton Mt. Pleasant arleroi Sconciale

UNIO TOW WMBS

Ma ,onoown

Fairchance

PENNSYLVANIA

VIRGINIA MARYLAN

Ohio

IIII Contours prepared by

Page & Davis Radio Engineers

Washington, D. C.

/

WMBS Covers a Wide 4 -State Area, Day L Night, and Is "Sitting Pretty" only

minutes away from Maryland, Ohio, and West Virginia with Excellent Listenership and Results

from a Daytime Primary Market of $5,172,000,000 and a Nightime Primary Market of $2,514,000,000

W Va MARKET FACTS

TOTAL SALES Lumb'r ,BIdg,Mat'I,H

Gen. Merchandise

Food Stores

Automotive Dealers

si,000's

added PRIMARY Daytime Nightime

5,171,996 2,513,662

235,526 114,469

668,205 324,757

1,281,694 622,921

924,450 449,296

dwe.

Gas Service Stations 329,728 160,252 Apparel & Accs'y 334,857 162,745 Population 3,758,156 1,826,304 Furniture 8. Home Furng's. 139,449 67,774 Households 1,138,835 553,425 Elec. Appl's. 85,419 41,515

Eating A Drinking 401,705 195,234 All figures are from the U.S. Census and other Drug A Prop'y 158,075 76,827 sources and are delineated and updated by Ed Other Retail Stores 464,417 225,713 Felker A Associates, 207 F. Broad Street, Hon -store Retailers 148,473 72,160 Palmyra, N.J. 08065 2 15 67

RADIO STATION

W L S H e . , . 4 a i ; . CH EMU NG iTIOGA

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oTioga

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Mansfield

Covington

Biossburg

Argot

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rot°113 Ambler

Norristown

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Doylestown MERCER

Trenton

COVERAGE CONTOURS

WLSH 5000 W 1410 KC

PREPARED BY

JUN E 196 2

MINERS BROADCASTING SERVICE, INC. BOX D, LANSFORD, PA.

WLSH

RATES EFFECTIVE JULY I, 1972

i. BULK BUYS (Scheduled by station from best times available).

60-sec. 30-sec.

6 in 1 day 28.80 21.60 10 in 2 days 45.00 33.00 15 in 3 days 66.60 48.60 20 in 4 days 86.40 62.40 30 in 5 days 126.00 90.00 50 in 7 days 204.00 147.00 75 in 10 days 297.00 216.00 100 in 14 days 384.00 282.00 200 in 21 days 744.00 552.00 300 in 30 days 1080.00 810.00

2. WEEKLY BUYS (Scheduled by station from best times available).

Per Week 60 -sec. 30 -sec. 10 -sec.

10 51.00 39.00 15 72.00 54.00 20 93.60 69.60 36.00 25 114.00 84.00 30 133.20 97.20 50.40 40 168.00 120.00 50 204.00 147.00 78.00 70 273.00 197.40 100.80

100 360.00 270.00 132.00

3. 10- SECOND "SHORTIES" (Scheduled at times selected by station. Cannot be combined with longer announcements to compute frequency discounts).

10 in 1 day 20 in 2 days 30 in 3 days 40 in 4 days

4. NEWSCASTS

18.00 .. 34.80 .. 50.40 .. 6-2.40

Cost per day

3 months 6 months 9 months

12 months

Open Rate 9 00

Daily

8.10 7.80 7.50 7.20

5. ANNOUNCEMENTS ON A FIXED SCHEDULE.

Times per Year 60 -sec.

1 to 103.... 6.00 104 to 155.... 5.70 156 to 259.... 5.40 260 to 311.... 5.10

30-sec.

60 in 5 days 86.40 100 in 7 days 132.00 150 in 10 days 189.00 200 in 15 days 240.00

Monday thru

Saturday

8.40 8.10 7.80 7.50

Monday thru

Friday

8.70 8.40 8.10 7.80

Times per Year 60 -sec. 30 -sec.

4.50 312 to 519.... 4.80 4.38 520 to 729.... 4.50 4.20 730 to 935.... 4.32 3.90 936 or more... 4.20

PROGRAM RATES ON REQUEST

3.60 3.30 3.12 3.00

RADIO STATION

WL " Ike yaics o 7.4'" CHEMUNG TIOGA

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oTioga

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Arndt

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New Milford horn on

e

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Central

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Gravity Hawley

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High Spire ew Middl

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Contours calculated using F.C.C. map conductivities and measured radiations.

10 10 20 30 40 50 60 7 0

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Frenchtown Flemington

Sand Broolk Belle Mead'

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Norristown eAb,agton.

Trenton

Bristol Edgely

COVERAGE CONTOURS -

WISH 5000 W 1410 KC

PREPARED BY

LOHN ES & CUL VER WASH INGTON D. C.

JUN E 196 2

MINERS BROADCASTING SERVICE, INC, BOX D, LANSFORD, PA

WKVA2,. 920 One of Pennsylvania's Great Radio Stations! '

Bellefonte k 0

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Univers (y Park Pott &i M /M Nighttime Stete College CENTRE 1

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"LEWISTMR,N

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Mapleton

Mt. Union McConnellstown

Newton Hamilton h iktler

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20 HAPPY DAY RADIO 1000 Watts Day; 500 Watts DA -Night

ABC Information Radio Network

United Press - International News

Studios: 3 West Hale Street, Lewistown

Mailing Address: Box 432, Lewistown, Pa.

Zip Code Number: 17044

Telephone: Lewistown (717) 248 -6771

Licensee: Central Penna. Broadcasting Co.

44/ WKVA would be a favorite and influential station in Any market!

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LIMN I Eiei t iennerstown \ /'

1580 KC

1000 WATTS

MBS MUTUAL NETWORK

WEND'S TIME RATES

5 Min. 60 Sec.

$4.47 $2.50 $4.25 $2.38 $4.03 $2.25 $3.80 $2.13 $3.40 $2.01 $3.36 $1.89

Times 15 Min.

1 $8.95 13 $8.51 26 $8.05 52 $7.61

104 $7.17 312 $6.73

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TOP 50 COUNTRY WESTERN FORM NEWS

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Saxton

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NATIONAL ASSOCIATION

NAB OF BROADCASTERS

W lE NJD P. O. Box 237 Ebensburg, Pa.

PHONE GR 2 -8801

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WEND RADIO'S Emphasis on Local News, Sports and Civic Events - PLUS WEND'S determination to be a Leader in the Communities it serves - Pays Extra Dividends to its Sponsors. More Advertisers use WEND RADIO to get their message to the People of West Central Pennsylvania than any other media.

NEWS - Local & National SPORTS - Local & National CIVIC EVENTS

Au. Affiliate of the Allegheny Mountain Radio Network

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50 UV/M

PENNSYLVANIA

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- - - - WVrnington MARYLAND - i

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WFLN FM 50,000 Watts Vertical /Horizontal Stereo

24 hours RADIO

The commercial and program success of WFLN -FM is the result of strict adherence to a definite policy of classical music programming. As classical music knows no class distinction, so WFLN is responsively used and loyally enjoyed by a mass audience of upper, middle and low income people.

W FLN AM 1,000 Watts DA -D -900 KC

WFLN -AM is the dimension that makes WFLN's sched- ule of classical music and single programming available to all people on all radios. Thus WFLN continually pro- vides a comprehensive presentation of classical music for all people: from investors in sophisticated stereo to the owners of household, car, portable and transistor radios.

WFLN 200 AM General Offices: 8200 Ridge Avenue, Philadelphia 19128

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LANSDALE

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CHESTER COUNTY'S BEST ADVERTISING MEDIUM

if 0.1 STUDIO OFFICES COATESVILLE WEST CHESTER 215 - 384 -2100 215- 696 -3690

MARYLAND Elkton

NEW JERSEY

WILMINGTON RETAIL SALES Chester County $314,000,000 Lancaster County 422,000,000

Add part of BONUS COVERAGE of O.5MV M contour of $4,000,000,000

POPULATION CHESTER COUNTY 285,124 LANCASTER COUNTY 345,576

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POPULATION

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2.0 Mv: 265,350 (Estimated)

WBVP " ZUe 'oast T/a leç, Plore 4.

1216 SEVENTH AVENUE

BEAVER FALLS, PENNSYLVANIA

FM - 106.7 16,500 WATTS

.. RADIO HOMES

AM duplicated on FM except from 8 to 11 P.M.

FM offers consistent Tri -State Area Coverage

0.5 Mv. 178,200

2.0 Mv: 65,480

(Estimated)

BEAVER COUNTY'S ONLY FULL -TIME 7- DAY -A -WEEK NEWS SERVICE

Camden

CAMDEN GLOUCESTER

Glassboro

All news All the time. 1060 Kilocycles 50,000 Watts. Full Time.

1619 Walnut Street, Philadelphia, Pa. 19103

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Martha Furnace

POTI Matilda Stor

Hannah ,l

\ \ v ' Warrlorsmark

()Birmingham

Union Furn

Culpo

''F.Iberla

Acanoe I C,reek0

Crlakemont Frankstown

IlidaystlNg, D canville

PA

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ÿRerree Wet Stre.l,

~// (7-`, R `

,IIPi ThWllllemsiburg

I,Morrell rrShallwn Oreminea /

Drat "Marklesbu,g

t

die

istown Krumrine State College

'Yarnell urtln

Pine Grove 13S, Mills

-"'"1/ svlll!

a

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Shrngi nir,hura

ßreenw Fumas

Neffs Molls McAlevys,Fort

' Msno Ildl

Qornpropsls Mills

Petersburg

and a

untingdonArrydale

¡ Ardenheim ,,McConnellsmv

°Hesston

/ irEntn4en

Nlaplelor

alvin,

H U N T

Mill

uni Unioni

/

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I N G/Dr-0 N Clllrlweh,vol -

aG Milr,

T R N Radio MUTUAL BROADCASTING SYSTEM

TYRONE. PENNSYLVANIA MUA -t200

Francis H. Brinkley, Managing Director

Chester S. Miller, General Manager Represented by Ottaway Stations

Freeland

Hazelton

Now There are 2 -Ways To Get The Best of This Rich Market and Both are Radio - Use AM and FM for the Right Combination

Cortez

Scranton

1 r Wilkes Barre

Thornhurst

Mt. Pocono

Pocono Pines

Weatherly

, McAdoo

N.Y.

'Hawley

`. Saylorsburg

PA.

Pond Eddy. Godeffroy

MATAMORAS:

Edgemere

Porters Lake Oingmans

L Foret Park Ressica \ Bushkrll!''

PORT JERVIS

Westtown

N.Y.

Sussex

Marshalls Creek

Delaware Water Gap

Columbia Portland \\

Hackettstown

Ferry Hamburg/

Franklin

LANSFORD LEHIGHTON Wind Gap', Bangor \ K Oxford Coaldale Cnester -r ` PALMERTON Nazareth ., -- ---"3 ® TAMAQUA I iashington

sv - -t 2 Northampton Phillipsburg Easton High Bridge

Egypt 7

Lincoln Park

Rockaway

DOVER ' Caldwel I

74 Madison. `-^ Bernardsville -

= Allentown Claussville 7

?PiainfieldA / : ound Brook Raritan Somerville

Frenchtown ,7 Highland Park

Bethlehem

Emmaus ,Coopersburg FLEMINGTON \ `d \

aNOit .s--

d 0. "G G 9i

New Brunswick-. QUAKERTOWN LAM BERTVILLE

NEW HOPE ' DOYLESTOWN

MARKET FACTS 51,000's Added AM FM

0.5MV /M 5OUV /M TOTAL RETAIL SALES 393,309 3,580,322 L'br.B'Idg,Mat'I,Hd'we 20,976 190,918 Gen, Merchandise 48,016 437.089 Food Soles 100,975 919,182 Automotive Soles 60,746 552,979 Gas Service Stations 23,399 213,001 Apparel, Acces'y 26,112 237.697 Furniture, Home furn'gs 11,899 108,321 Appliances 7,830 71,273 Eating,Drinking Places 30,573 278.305 Drug & Prop'y Stores 11,778 107,218 Other Retail Stores 36,189 329,427 Non -Store Retailers 14,817 134,882 Population 301,050 2,740,900 Households 91,227 830,576 Market Facts arc from U.S. Census and other sources and are delineated and updated by Ed Felker 4. Associates, 39 Cutchogue Trail, Medford Lakes, N.J.

W W M L RADIO

PPItc,,,..,'N 147° DIAL ON YOUR

GEORGE C. DAVIS CONSULTING ENGINEERS

RADIO -TELEVISION WASHINGTON . D. C.

SornYiG1

COMPUTED 0.5 MV /M CONTOUR FOR PROPOSED STATION

AT PORTAGE, PA.

1470 N.C., 500 W, DAYTIME

NOVEMBER 1957

_-_------ SI,MMIIMAIMMTASIWB.a-

(WRYT 0.5 MV Area)

PITTSBURGH DIAL 1250 AM -96.1 FM

CARLTON HOUSE 550 GRANT STREET PITTSBURGH 30, PA. AT 1 -6900

OHIO

Beai)er o

Beaver Falls

East Liverpool

o Aliquippa O

23utler

Butler o

Allegheny

Armstrong

In3íana

New

O Kensington

Weirton

o yUestmorelan o

Steubenville Washington

o McKeesport

o Greensburg

o Washington

O Wheeling

reene Waynesburg

o

Fayette

Uniontown O

WES°. vaCjINI71

TENNSy.CU7(N17(

r A.Ryf7ND COVERAGE AREA

Population 2,978,400 Effective Buying Income $5,844,961,500 Estimated Houses with Radio 820,530

Power 5,000 Watts Frequency 1250 Kilocycles

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Hos\ock oZionsille ,Richlandtown o0ttsville Sand Brook Reaville° ° Spinnerstoown Quakertown . ° (SVi A. noalm% O

MiIf00rd Sq. PI mure. o °PiP óPoint asant Ringoes

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°

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o Newtonville oLandisville Egg Harbor® port Republic

0 Newtod

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Estell Manor ° Steelmanvilleo °, Somers Pt

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Beach Haven Terrace

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ayton

o Kenton o o 11 Cheswold

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Harrington

o Formrngion

a

Houston ° oughfer Beach

Milford o

Lincoln s

0 Greenwood

\`V = ¢° éNi _

Z

oEllendale

JOHN H. MULLANEY

CONSULTING RADIO ENGINEERS

WASHINGTON, D.C.

I

Milton® Lewes

Belliowno Horbesono Rehoboth

Beach° Foirmornl°

Brigantine

City > Venfnor City

/Margate City Bellepla n,Tuckahoe

0 é0 rLongpmt City I CAPE MAY o. e Ocean Cit

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Cape May C. H.6 Green Creek ¡¡r tv) °y Stone Harbor Villas

o oWhitesboro/

' 4 ® ®1J.Wildwood /Rio Grande Oo Wildwood Cold Spring0 ° /.

W. Cape Máy® , ildwood Crest \. z =r Cape May

0.5 MV/M

CALCULATED DAYTIME SERVICE AREA

RADIO STATIONW J C P 1540 kc 50,000 watts

PHILADELPHIA, PA.

o Scale of Miles

1 30

MAIL I

1000 WATT STA T 1C H

WYALUSING.

HAP FORD BROOKLYN

HOP BOTTOM UN ION DALE.

:1usquehanna FOREST CITY

FACTORYVILLE

CARBONDALE i

PLEASANT MOUNT

TUNKHANNOCK

FORKTON

DALTON

WAVF.RLY ARCHBALO

WAYMART

HONESDALE

LAKE ARIEL HOBAN HEIGHTS OLYPHANT

DICKSON CITY

LOPEZ NOXEN

SCRANTON EXETER TAYLOR

OLD FORGE

HAMLIN PAUPACK s DUNMORE

DURYEA )(AVOCA (Scranton-

.:i PITTTOJV likes- Barre

Irport) ELMHURST MOSCOW WEST PITTSTON

WYOMING SWOYER VILLE

LUZERNE

EWFOUNDLAND

DÚPONT

FORTY FORT

GOULDS BORO SPRINGBROOK

GLEN LYON

KINGSTON ES -CA

PLYMOUTH ASHLEY

NANTICOKE MOUNTAINTOP

RE TOBYHANNA

MOUNT POCONO*

POCONO PINES

BERWICK

NESCOPECK

FREE LAND Ccrb©n

REEDERS

SKYTOP

STROUDSBUR!6

HAZLETON

-'-''...4100111010'w

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. '., ;.. / - I'--

GEORGE C. DAVIS CONSULTING ENGINEERS

ROSInr ELFVIOif1N

;.

"

COMPUTED 0.5 MV /M AND 0.1 MV /M CONTOURS FOR

WPIT, PITTSBURGH, PENNSYLVANIA

5000 WATTS - 730 KC JUNE 1962

,nrwlrwo.'',."rMNPwrrrr'r°""'""'""PP''"""'"

ERIE - PITTSBURGH- WEST VIRGIN IA

INTERSTATE HIGHWAY

CLEVELAND

AKRON

CANTON

0.5 M V / PRIMARY COVERAGE

1

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01 Z \

\

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Ns.'*.

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- * , * -

A KEYSTONE - ..,. FSHORTWAY s-- . t)(k

N

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Il NEW CASTLE 1 \

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