30 April 2nd May 2012 Lausanne, Switzerland - FEI.orginside.fei.org/system/files/Jumping_Event.Classification.System.pdf · solution (for full implementation in ... portion of the

JUMPING LONG & SHORT TERM VISION

JOHN E. MADDEN

30 April – 2nd May 2012

Lausanne, Switzerland

30 April - 2 May 2012, Lausanne (SUI) / FEI Sports Forum 2

JUMPING


JUMPING LONG & SHORT TERM

VISION JOHN E. MADDEN

JUMPING – LONG & SHORT TERM VISION


• Growth of the sport has created a need to grow the vision

• Thanks to all that have worked, invested and sweat to put us in this position

• The vision must honor tradition while encouraging growth

– Tradition of horsemanship (horse welfare)

– Tradition of sport

– Tradition of Olympic ideals

We should recognize, embrace and promote that the equestrian sports in the Olympics are unique

We maintain the Olympic ideal for the human athlete , but also the horse

– Growth in new and developing regions

– Growth in the strongest regions

These may be different but not opposing


We are in a luxury crisis


Where we are and why we are here from the point of view of governance

Due to growth, we performed in the J.C and Jumping Department a bit of a patchwork “fix” to many challenges.

• Challenges have been addressed on an individual basis

The J.C and Jumping Department feel we need to address the discipline on the whole.

• We have identified main areas of concern that have been sent back to committee or working groups over and over but have not been resolved



We have identified 5 categories of challenges that must be faced

Series

Date Clashes and Calendar Structure

Invitations/Pay Cards/Wild Cards

Rankings

Categorization of events and event

quality



We trust that solutions are possible but only in 2 ways

1. Look at the challenges as a whole since they are all indeed

interrelated

2. Develop and follow a vision (short and long term)

GOAL: Understandable, inclusive, honest, reliable, transparent Horse Sport while maintaining tradition

and welcoming growth for: Enthusiasts (FEI, Federations, horsemen, riders, organizers,

owners), Fans, Sponsors, Media




Event Classification System

•6 levels of ECS

•Complete evaluation of events will control pay cards, financial security and quality control

•Eventual evaluation of all * levels, starting at the 5* level

•Offer opportunity for all types of events

FEI Calendar

•Designed by FEI for Sport Reasons and licensing events of all star levels in all regions of the world

•Sport includes realizing the limitations of top horse/rider combinations and the need for entry level events

FEI Event Licenses

•Granted based on calendar and ECS

•Championships – Date Protection

•5* No Clash with 5* regionally

•4* Open Market

•3* Open Market

•2* Open Market

•1* Open Market

Rider Ranking List

•Points earned are tied to star rating of events when all star levels are being evaluated

•Save Horses

•Keep good riders up

•Send weak riders down

•Bring strong new riders up

Invitation System

•Develop a system of invitations for each star rating

Goal: Understandable, inclusive, honest, reliable, transparent Horse Sport while maintaining tradition and

welcoming growth for: Enthusiasts (FEI, Federations, horsemen, riders, organizers, owners), Fans, Sponsors, Media


• Categorization of events and event quality – John Madden Calendar – Competitions should be allowed and dates should be free with the exception of the Olympic and Pan-Am Games, the World and Continental Championships and the FEI World Cup™ Final.

• Invitation System – Marco Fusté The CSI5* invitation system works satisfactorily, the main problems are with the CSI3*/4* events as the OCs have too much flexibility. A transparent invitation system for CSI3*/4* events must be established with the current four sections: top athletes, home athletes, OC invitations and FEI invitations.

• Rankings – Marco Fusté The main goal is to have a fair point system and in the long term once the ECS is in place, all events in the same category would offer the same points.

• Series – Ingmar De Vos will introduce, including proposal for FEI Nations Cup™ The current format is unsustainable and too Eurocentric. The long-term goal is to make this a global series which allows any NF the chance to become the “Nations Cup Champion”.


5 Categories to be presented


Event Classification - ECS



1st Category – Categorization of events and event quality

Introducing the Event Classification System

the ECS is a transparent long term

solution (for full implementation in

2017)

Comprehensive evaluation of events to rank and categorize in a more complete way



• Due to current star system it is against human nature to expect OC to manage revenue by investing in infrastructure, media and sponsor improvement rather than prize money

• FEI brand is not clear with the only measurement being prize money

• Minimum prize money per level, rather than a maximum in 4* and 5*, should be used. Prize money should be only a portion of the assignment of Star Rating, not be used solely to define. The eventual goal is to go completely away from prize money as the only criterion to determine the Star Rating.

• Minimum requirements do not encourage

events to improve; excellence must be rewarded

• Worldwide standards are only achievable if we fully evaluate events based on regional advantages and disadvantages

• Need a clear path for developing nations with fair play and equal opportunity to go from 1* to the championship level

• Top horses should be able to compete an appropriate level of high level events and stay on the top of the ranking list

• Realistic calendar that’s honest to fans, media and sponsors – Currently have too many shows claiming to be the best and offer the best

Cons of the current system include the following:



1. Developing concise, measurable standards.

2. Assessing consistent application of standards.

3. Assessing the performance of the operation

and infrastructure/venue.


Goals of the ECS


Concept 1/3


Technical Check

Compliance with FEI Rules and Standards

only:

eg Number of Stewards

Self-Assessment (Administered to all 1,500 Events)

Routine FEI Reports (for Selected Events/Shows)

Group Survey

Quality Information for all other criteria:

eg Quality of Stewarding

Data Collection On-Site and/or via Internet

Two major

information

resources


Concept 2/3


Comp. Owners Vendors Sponsors Media

Quality Information

Enthusiasts Riding Teams

Primary Evaluation Groups

Secondary Evaluation Groups

Survey: Two Primary

Evaluation Groups


Level of ECS


Concept 3/3 Championships will

not be included as

they are subject to a

bidding process.

Quality Information

• Annual Evaluations

including all Standards / Criteria

Star Levels 1 to 4

Star Level 5

Majors

• Self-Assessment with Periodic Spot-Checks

• Emphasis on Compliance / Technical Standards


Scorecard


(example)


Timeline


05 / 2012

FEI Sports Forum

Initial Tests

FEI General Assembly

Evaluation of 5* and selected majors

06 to 09 / 2012 11 / 2012 01 / 2013

Corrective measures for 5* events. Development of rankings.

Data complete and able to be used for Event Classification

01 / 2014 01 / 2015


• Independent evaluation of events

• FEI gains control and has solid data to work with for the purpose of classifying events

• Events are classified based on objective criteria, taking into account the concerns of all stakeholders (enthusiasts, fans, media, sponsors)

• Able to identify strengths and weaknesses of events clearly and use to encourage event development

• Gives the officials a voice

• System that allows opportunities for every type of event


Pros of the Event Classification System


• Excellence is rewarded through the evaluations

• Competition for licenses to fill available slots will control event quality

• Equal worldwide standards because events will be able to be ranked regionally for comparison, as well as worldwide with scores

• Improvement in the quality of events by identifying the strengths and weaknesses of events and creating worldwide standards and competition between events

• Categorization of events based not solely on prize money but also on quality control


Further Solutions proposed through the Event Classification System include:


• Competitions should be allowed and dates should be

free with the exception of the Olympic and Pan-Am

Games, the World and Continental Championships,

the FEI World Cup™ Final and possibly Majors.

• Free market, supported by clear and understandable

data, will give the customers a better ability to choose

their schedule.


ECS and its relation to the Calendar


• The implications for events not meeting the minimum requirements for their star level will be a lower score in the event’s evaluation which may cause the event to drop one or more star levels.

• However, the ECS will include a provision for arbitration to determine whether a particular issue was beyond an OC’s control and if it is deemed serious enough to warrant relegating the event to a lower star level.


ECS


• Evaluations will be outsourced to a global market

research company.

• The FEI should consider how the evaluation

could be funded and included in their budget.

• Estimation: could cost approximately USD 10’000

– 15’000 per event, depending on number of

events.


COSTS

30 April - 2 May 2012, Lausanne (SUI) / FEI Sports Forum 24 30 April - 2 May 2012, Lausanne (SUI) / FEI Sports Forum

THANK

YOU


Documents

30 April 2nd May 2012 Lausanne, Switzerland - FEI.orginside.fei.org/system/files/Jumping_Event.Classification.System.pdf · solution (for full implementation in ... portion of the