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30 TIPS FROM MICROSOFT ON MOVING YOUR DATA INTO A CRM PART II

30 Tips From Microsoft On Moving Your Data Into A CRM Part II

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Microsoft Dynamics has spent the last 17 years working on integration of CRM, marketing automation, ERP. In those years, they've collaborated with thousands of different customers’ integration projects and all the data that comes with it. Microsoft recently narrowed all of their knowledge into a book titled The 10 Best Practices For A Smooth Customer Data Integration Project. From this book, here are the top tips that stood out to us.

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Page 1: 30 Tips From Microsoft On Moving Your Data Into A CRM Part II

30 TIPS FROM MICROSOFT ON MOVING YOUR DATA INTO A CRM PART II

Page 2: 30 Tips From Microsoft On Moving Your Data Into A CRM Part II

Cleaning data properly requires multiple passes, processes, and vigilance

TIP # 16

Page 3: 30 Tips From Microsoft On Moving Your Data Into A CRM Part II

You’ll be more efficient if your processes can serve you again and again

TIP # 17

Page 4: 30 Tips From Microsoft On Moving Your Data Into A CRM Part II

Break the project down into manageable tasks and prioritize

TIP # 18

Page 5: 30 Tips From Microsoft On Moving Your Data Into A CRM Part II

Be careful to only make changes that will survive the next vendor upgrade

TIP # 19

Page 6: 30 Tips From Microsoft On Moving Your Data Into A CRM Part II

Use APIs wherever and whenever possible (this creates flexibility)

TIP # 20

Page 7: 30 Tips From Microsoft On Moving Your Data Into A CRM Part II

Resist achieving performance increases by going “directly to the data”

TIP # 21

Page 8: 30 Tips From Microsoft On Moving Your Data Into A CRM Part II

Exercise caution when deciding to replicate data instead of integrating it

TIP # 22

Page 9: 30 Tips From Microsoft On Moving Your Data Into A CRM Part II

When you must replicate, include an intermediary quality assurance step so you don’t transfer bad data

TIP # 23

Page 10: 30 Tips From Microsoft On Moving Your Data Into A CRM Part II

Manage your user’s response to your system first and foremost (it’s valueless unless they use it)

TIP # 24

Page 11: 30 Tips From Microsoft On Moving Your Data Into A CRM Part II

Find champions within the user base to help promote your cause

TIP # 25

Page 12: 30 Tips From Microsoft On Moving Your Data Into A CRM Part II

Commitment to specific results is critical, but remember that preserving some agility always helps

TIP # 26

Page 13: 30 Tips From Microsoft On Moving Your Data Into A CRM Part II

The real measures of success are the results users get from using your integrated solution

TIP # 27

Page 14: 30 Tips From Microsoft On Moving Your Data Into A CRM Part II

The best way to prevent users’ fears is to keep them involved and hands-on as much as possible

TIP # 28

Page 15: 30 Tips From Microsoft On Moving Your Data Into A CRM Part II

Bad data discourages user adoption

TIP # 29

Page 16: 30 Tips From Microsoft On Moving Your Data Into A CRM Part II

Your project is only successful when your users are successful

TIP # 30

Page 17: 30 Tips From Microsoft On Moving Your Data Into A CRM Part II

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