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Microsoft Dynamics has spent the last 17 years working on integration of CRM, marketing automation, ERP. In those years, they've collaborated with thousands of different customers’ integration projects and all the data that comes with it. Microsoft recently narrowed all of their knowledge into a book titled The 10 Best Practices For A Smooth Customer Data Integration Project. From this book, here are the top tips that stood out to us.
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30 TIPS FROM MICROSOFT ON MOVING YOUR DATA INTO A CRM PART II
Cleaning data properly requires multiple passes, processes, and vigilance
TIP # 16
You’ll be more efficient if your processes can serve you again and again
TIP # 17
Break the project down into manageable tasks and prioritize
TIP # 18
Be careful to only make changes that will survive the next vendor upgrade
TIP # 19
Use APIs wherever and whenever possible (this creates flexibility)
TIP # 20
Resist achieving performance increases by going “directly to the data”
TIP # 21
Exercise caution when deciding to replicate data instead of integrating it
TIP # 22
When you must replicate, include an intermediary quality assurance step so you don’t transfer bad data
TIP # 23
Manage your user’s response to your system first and foremost (it’s valueless unless they use it)
TIP # 24
Find champions within the user base to help promote your cause
TIP # 25
Commitment to specific results is critical, but remember that preserving some agility always helps
TIP # 26
The real measures of success are the results users get from using your integrated solution
TIP # 27
The best way to prevent users’ fears is to keep them involved and hands-on as much as possible
TIP # 28
Bad data discourages user adoption
TIP # 29
Your project is only successful when your users are successful
TIP # 30
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Solution Systems, Inc. 3201 Tollview Drive, Rolling Meadows, IL 60008 847-590-3000 www.solsyst.com