3.01 Part 4 Product Packaging and Labeling

Product Packaging

• Why are products packaged?

Protect the product• From damage and theftSell the product• Communicate features and benefits

Explain contents

Packaging Considerations:• Product Safety Glass is now plastic Tamper-resistant packages

• Environmental Protection Non-aerosol spray cans Recyclable Materials

Product Labeling• Inform customers about contents.• Give directions for use.

1. Must have name of manufacturer

2. Quantity of contents

Product Labeling

3. Nutritional info4. Food must have country of origin

5. Health claims are the same on all products; light, fat free

Product Labeling

6. Warnings Labels

7. Product Care

Ethical Considerations in Packaging

• Is it Recyclable?• Is it Organic?• Is info Misleading?

• Is the information embellished?

Can it really do ALL that?

Ethical Considerations With Products

• Planned Obsolescence– Designing products with a limited lifespan– Consumers need to replace often

• Company fails to inform about product risks?1. Harm to customer2. Company can be suedhttp://www.nytimes.com/video/us/100000002507537/scalded-by-coffee-then-news-media.html

Activity – Research an instance where improper labeling or packaging caused harm/lawsuit. Summarize and report findings to the class.