1

3.1. Inovação no Modelo do 3.1. Inovação no Modelo do NegócioNegócio

Impacto da Inovação na Competitividade

Prof. Luiz Di Serio

Prof. Marcos Vasconcellos

Impacto da Inovação na Competitividade

Prof. Luiz Di Serio

Prof. Marcos Vasconcellos

Apresentação

A. Thomaz P. Lessa Neto

Caio Ramalho

Apresentação

A. Thomaz P. Lessa Neto

Caio Ramalho

(a) Migração de Valor

2

Adrian J. Slywotzky: Harvad College; JD from Harvard Law School; MBA from

Harvard Business School; He has worked as a consultant since 1979; One of the most renowned consultants of the United States; He was elected as one of the 25 best consultants in 2000 and

2008; Currently a partner at Olivier Wyman (top ranked consultant

firm).

2

Books: Value Migration: How to Think Several Moves Ahead of the Competition

(1995) The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's

Profits with David J. Morrison and Bob Andelmann (1998) Profit Patterns: 30 Ways to Anticipate and Profit from Strategic Forces

Reshaping Your Business with David J. Morrison and Ted Moser (1999) How Digital Is Your Business with David J. Morrison (2000) Profit Patterns: A Field Guide with David J. Morrison (2002) The Art of Profitability (2004) How to Grow When Markets Don't with Richard Wise (2005) The Upside: From Risk Taking to Risk Shaping—How to Turn Your Greatest

Threat into Your Biggest Growth Opportunity with Karl Weber (2007)

33

Value Migration (Adrian Slywotzky)http://feedroom.businessweek.com/index.jsp?fr_story=f1e303d182cb955679b63038289c3fca5b3e78e8

How does Profit Happen (Adrian Slywotzky)http://www.youtube.com/watch?v=EKJ4zmmahMg

(a) Migração de Valor

(b) Inovação no Conceito do Negócio

4

Gary P. Hamel: PhD University of Michigan (1990) Gary Hamel is the originator (with Prahalad) of the

concept of Core Competencies. Visiting Professor of Strategic Management at LBS, and former

visiting Professor at the University of Michigan and at HBS. The Wall Street Journal in 2008 has ranked Gary Hamel as one of

the world's most influential business thinkers Fortune magazine: "the world's leading expert on business

strategy".

4

Books:

[with C.K. Prahalad]HBS Press, 1996

Plume, 2002 [with Bill Breen]HBS Press, 2007

55

Management MUST be Reinvented (Gary Hamel)http://www.youtube.com/watch?v=TVX8XhiR1UY

Building Organizations for the Future (Gary Hamel) http://www.vimeo.com/1112609

(b) Inovação no Conceito do Negócio

(c) Inovação de Valor

6

W. Chan Kim: The Boston Consulting Group Bruce D. Henderson Chair

Professor of Strategy and International Management, INSEAD Fellow, World Economic Forum Advisor, European Union’s Economic Policy Center Co-founder, Value Innovation Network Recipient, Eldridge Haynes Prize, best original paper in

international business

6

Renée Mauborgne: Distinguished Fellow and a professor of Strategy and

Management at INSEAD Fellow of the World Economic Forum Selected for Thinkers 50 With Chan Kim, named "the number one gurus of the future,"

L/Expansion, France’s leading business magazine Author of five worldwide best-selling Harvard Business Review

articles, two of which were selected as among the best classic articles ever published by HBR

Winner of the Eldridge Haynes Prize for best original paper in international business.

7

Acima de 1 milhão de cópias vendidas em 2005; Traduzida para mais de 41 idiomas; Já ensinada como uma teoria de estratégia em várias escolas; Baseado em pesquisas de décadas e em diversos artigos publicados em

journals (ex: HBR); Obra que tem sido vendida mais rapidamente na história da Harvard

Business School Press; O livro e a teoria levaram à fundação do IBOSI (2007) e à BOSN, rede de

profissionais, acadêmicos e pesquisadores ligados ao tema; Diversos prêmios

(c) Inovação de ValorBooks:

8

(c) Inovação de Valor

ManagemenTV - Blue Ocean (Chan Kim)http://www.youtube.com/watch?v=vZwOehM7rak

Innovation is Actually East (Tom Peters)http://www.youtube.com/watch?v=8AGTpu_i8sc

The Google 9 notions to Innovation (GreenbushTV)http://www.youtube.com/watch?v=b59Jc3n0xHQ

Estratégias do Oceano Azul

9

10

Artistas famosos

Uso de Animais

Concorrentes

Aumento de Custos

Diminuição de

público

Espetáculos

Temáticos

Novo público

Diminuição de

Custos

Melhor infra-

estrutura

Estratégias do Oceano Azul

http://www.homedepot.com

http://www.curves.com/

http://about.bloomberg.com/product.html

http://www.bordersstores.com/index.jsphttp://www.bordersstores.com/index.jsp

http://www.barnesandnoble.com/http://www.barnesandnoble.com/

APÊNDICE ( Fonte: Portal EXAME )Exemplos de OCEANO AZUL no BRASILExemplos de OCEANO AZUL no BRASIL

Eles criaram um novo mercadoA Casa do Saber é um exemplo de como detectar uma demanda e transformá-la em negócio bem-sucedido Por Marcelo Coppola  | 20.09.2005http://portalexame.abril.com.br/revista/exame/edicoes/0852/marketing/m0062173.html

O Brasil que inovaUma pesquisa exclusiva EXAME/Monitor revela as dez maiores inovações brasileiras na última década -- e as valiosas lições de negócios de cada uma delas http://portalexame.abril.com.br/revista/exame/edicoes/0911/gestaoepessoas/m0150952.html

E para resumir...E para resumir...What is Strategy (Michael Porter)http://www.youtube.com/watch?v=WwbUelsFXJk

Management or Not (M3T)http://www.youtube.com/watch?v=7KyzXOawjFE