3.2 The Association may utilize the COGAIN website http://www.cogain.org

and corresponding mailing lists

• Public relation strategy for the COGAIN Association• Port information from Plone to Wiki

Audience and Main Goal

• Meeting place for – users, people working with users,

professionals, care-takers,– researchers, manufacturers, system providers

• Discussion board – Everybody can contribute!

• Currently research oriented, more focus on users in the future

Tasks

• Provide information– What is available: systems, software – Central portal with links to other information

• Promote and advertise– Promote conference – Services available by the association (training etc.)– Tool for promotion to generate income– Advertising (pay for it – tricky business)?

Look at other association websites for ideas– Both for contents and for structure

Layout and Structure

• Use layout that is familiar• Internationalization, local information and languages• User friendliness

– On going work within WP3 (jointly with WP1)

• Structure– Entry points based on main user groups (users, researchers)

• Internal section for members– Shrink the internal part to minimum (work docs, management)

• From Plone to WIKIPEDIA– Visitors not only get information but can contribute– Discussion board! Everybody can contribute!

Mailing lists

• association@cogain.org– Who should get this? secretary

• Inherit current COGAIN mailing lists• Queries

– info@cogain.org

• News– news@cogain.org

• Management– office@cogain.org (?)– management-board@cogain.org

Public relation strategy

• Define target groups– How to reach them

• Resources– Website, mailing lists, news leaflets,

media appearances

Needs a bit more time to come up with a plan