32822130 OB Project Vinay

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A STUDY REPORT IN WORK

MOTIVATION ON ORGANISATIONAL

BEHAVIOUR UNDER BUSINESS

ADMINISTRATION

Submitted by:-

Name:- NIRMAL.G REGISTERATION NO:-3511010468

S.NIRMAL KUMAR 3511010471

NISHANTH.K.BALAKRISHNAN 3511010476

SRM SCHOOL OF MANAGEMENT

1

st

year MBA ‘F’ SEC

CHENNAI

1



DECLARATION

We here by declare that the Master Of Business Administration , project paper entitled “A

STUDY REPORT IN WORK MOTIVATION ON ORGANISATIONAL BEHAVIOUR ”

has been my original work and this has not formed the basis for the award of any degree,

diploma, fellowship or any other similar title.

Place : Candidate’s Signature

Date :

INTRODUCTION

The concept of motivation occupies a central place in the discipline of organizational behavior.

Motivation represents a relationship between need, drive and goal.

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This report is based on the study of “Work Motivation” made at Accenture (India) Pvt. Ltd. The

study was made with a view to illicit the views of employees regarding the parameter of the

study.

The report aims to determine the various factors that affect employee motivation. This was

achieved through a survey which was filled by employees from various levels in an organization.

The response was then analyzed and a conclusion was drawn on the various motivating factors.

The report also consists of recommendations which could help build employee satisfaction and

an environment conducive to employee growth and productivity.

OBJECTIVES

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Software industry has one of the highest attrition rates amongst all industries. One of the main

reasons for attrition is the large number of IT firms that have mushroomed across the country.

These IT firms recruit in bulk and give a lot of perquisites (salary raise, benefits etc) to potential

employees. At the same time many firms give an onsite opportunity which is very beneficial. So

any employee who wishes to switch jobs has galore opportunities in front of him. As a result

employee retention is a big challenge for the IT industry.

This study is made to get an insight into the various motivating factors that an employee looks

for in a company.

This project seeks to highlight the following:

1) Various factors that motivate employees

2) Work environment conducive for working

3) Importance of job profile and job content for an employee

Company Profile

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Accenture (NYSE: ACN)is a leading global provider of Information Technology services,

specializing in the design and deployment of leading-edge solutions serving more than 1000

customers worldwide, including a number of Fortune 500 and Global 500 companies.

It is a provider of global technology and business services designed to help clients improve

competitiveness and efficiency. Accenture provides the software product development,

enterprise application and business services, and software distribution capabilities your business

needs to get ahead.

The Accenture portfolio of services and solutions includes outsourcing and offshore, systems

integration and application development, software and consulting, and quality assurance and

training. Combining unparalleled experience, comprehensive capabilities across all industries

and business functions, and extensive research on the world's most successful companies,

Accenture collaborates with clients to help them become high-performance businesses and

governments.

With deep industry and business process expertise, broad global resources and a proven track

record, Accenture can mobilize the right people, skills and technologies to help clients improve

their performance. With more than 150,000 people in 48 countries, the company generated net

revenues of US $19.95 billion for the fiscal year ended August 31, 2009. Its home page is

www.accenture.com.

Vision:

To become a leading global IT solutions provider with emphasis on quality, professionalism,

reliability and technological innovation.

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http://www.accenture.com/

http://www.accenture.com/



Motivation – a Literature review

Motivation can be said as the core of management. Motivation is an effective instrument

in the hands of the management in inspiring the work force. It is the major task of every manager

to motivate his subordinate or to create the will to work among the subordinates. It should also

be remembered that the worker may be immensely capable of doing some work, nothing can be

achieved if he/she is not willing to work. Creation of a will to work is motivation in simple but

true sense of term. Motivation is an important function which every manager performs for

actuating the people to work for accomplishment of objectives of the organization. Issuance of well conceived instructions and orders does not mean that they will be followed. A manager has

to make appropriate use of motivation to enthuse the employees to follow them. Effective

motivation succeeds not only in having an order accepted but also in gaining a determination to

see that it is executed efficiently and effectively.

In order to motivate workers to work for the organizational goals, the managers must

determine the motives or needs of the workers and provide an environment in which appropriate

incentives are available for their satisfaction. If the management is successful in doing so; it will

also be successful in increasing the willingness of the workers to work. This will increase

efficiency and effectiveness of the organization. There will be better utilization of resources and

workers abilities and capacities.

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The concept of motivation

The word motivation has been derived from motive which means any idea, need or

emotion that prompts a man in to action. Whatever may be the behavior of man, there is some

stimulus behind it. Stimulus is dependent upon the motive of the person concerned. Motive can

be known by studying his needs and desires.

There is no universal theory that can explain the factors influencing motives which

control mans behavior at any particular point of time. In general, the different motives operate at

different times among different people and influence their behaviors. The process of motivation

studies the motives of individuals which cause different type of behavior.

Significance of Motivation

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Motivation involves getting the members of the group to pull weight effectively, to give

their loyalty to the group, to carry out properly the purpose of the organization. The following

results may be expected if the employees are properly motivated.

1. The workforce will be better satisfied if the management provides them with

opportunities to fulfill their physiological and psychological needs. The workers will

cooperate voluntarily with the management and will contribute their maximum towards

the goals of the enterprise.

2. Workers will tend to be as efficient as possible by improving upon their skills and

knowledge so that they are able to contribute to the progress of the organization. This will

also result in increased productivity.

3. The rates of labor’s turnover and absenteeism among the workers will be low.

4. There will be good human relations in the organization as friction among the workers

themselves and between the workers and the management will decrease.

5. The number of complaints and grievances will come down. Accident will also be low.

There will be increase in the quantity and quality of products. Wastage and scrap will be less.

Better quality of products will also increase the public image of the business.

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Types of Motivation

Intrinsic motivation occurs when people are internally motivated to do something

because it either brings them pleasure, they think it is important, or they feel that what they are

learning is morally significant.

Extrinsic motivation comes into play when a student is compelled to do something or act

a certain way because of factors external to him or her (like money or good grades)

Incentives

An incentive is something which stimulates a person towards some goal. It activates

human needs and creates the desire to work. Thus, an incentive is a means of motivation. In

organizations, increase in incentive leads to better performance and vice versa.

Need for Incentives

Man is a wanting animal. He continues to want something or other. He is never fully

satisfied. If one need is satisfied, the other need need arises. In order to motivate the employees,

the management should try to satisfy their needs. For this purpose, both financial and non

financial incentives may be used by the management to motivate the workers. Financial

incentives or motivators are those which are associated with money. They include wages and

salaries, fringe benefits, bonus, retirement benefits etc. Non financial motivators are those which

are not associated with monetary rewards. They include intangible incentives like ego-

satisfaction, self-actualization and responsibility.

Incentives

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Financial Incentives Non-financial incentives

- Wages and Salaries. - Competition

- Bonus - Group recognition

- Medical reimbursement - Job security

- Insurance - Praise

- Housing facility - Knowledge of result

- Retirement benefits. - Workers participation.

- Suggestion system.

- Opportunities for growth

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Data Collection and Analysis

1) You prefer a job profile demanding responsibilities and constantly providing new

challenges.

Analysis: Everyone wants a very challenging job profile

2) You prefer to work in a very competitive environment.

Analysis: Most of the employees (62%) prefer to work in a competitive environment

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3) The fear of failing in the assigned task reduces your motivation to work.

Analysis: Many of the employees get de-motivated with the fear of failing in the task

assigned to them.

4) You wish to have a degree of power over other people in your job.

Analysis: Most of the employees (62%) wish to have a degree of power in their job,

while for the rest absence of power does not necessarily de-motivate them.

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5) Acknowledgment by bosses and colleagues of your efforts, skills and competencies is

an important motivating factor for you.

Analysis: Acknowledgement by bosses is a very motivating factor for the employees.

The employees feel important when they are appreciated for their work.

6) You are looking for varied, stimulating and creative job objectives and work

activities

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Analysis: Most of the employees look for stimulating and creative job objectives which test their

competencies.

7) Accommodating bosses, stretched hours and working conditions increase your

motivation to work.

8) Having competing priorities, tight deadlines and managing setbacks and stress does

not affect your motivation to work.

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9) You find it easier to work on your own rather than delegating it among your team

members.

10) Taking up a leadership role highly motivates you

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Analysis: Majority of the employees is motivated of their allotted a leadership role whichinvolves goal setting and work allocation

11) Your motivation is increased when your earnings are related to job performance

12) Your motivation levels are not influenced by the presence or absence of job security

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Methodology

The following methodology was adopted

1) A survey was conducted at Accenture (India) Pvt. Ltd. The survey consisted of a

questionnaire which had to be filled by the employees.

2) People with varying experience were selected for the survey. It consisted of six software

engineers who had an average experience of 3 years and three senior members (Senior

Software Engineer, Analyst, and Team Lead).

3) The reason that people with varying experience were selected was so that we understand

the process of job satisfaction at different levels.

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Major Findings

1) One of the major motivating factors for an employee was to have a job profile that had

responsibilities and was challenging. They also looked for job objectives that were

creative and interesting.

2) The second most important motivating factor was the work environment. Employees felt

highly motivated if they had accommodating bosses who constantly acknowledged them

for their efforts, skills and competencies. They preferred to have a friendly work

environment rather than a competitive one.

3) The third motivating factor was remuneration. The employees’ motivation increased

when their earnings were related to job performance.

4) Many of the employees’ esp. software engineers thought failure at task as a de-motivating

factor.

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Conclusion

The survey helped me to derive the following conclusions

1) A survey is a very effective tool to gather information from the employees on various

aspects

2) The survey undertaken gave a fair idea about various factors that affect employee

motivation

3) Motivation plays a very important role in employee satisfaction and retention. Factors

like ‘Work recognition’, ’Challenging job content’, ‘Job responsibility’, ’Leadership

roles’ highly affects employee motivation. Presence of such factors surely results in

employee satisfaction.

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4) Absence of factors like ‘Job Content’, ’Working conditions’, ‘Company Policy and

Administration’, ’Impersonal Relations’ results in employee dissatisfaction. However,

presence of such factors doesn’t necessarily bring employee satisfaction.

5) The findings of the survey conform to Herzberg’s Two-Factor Theory

Recommendations

1) Improve the variety of work given to employees to avoid them from getting saturated

with their work. Assign tasks that are very challenging and thought provoking. Job

rotation can be one way of doing so.

2) Give due recognition to deserving employees. Constantly acknowledge them of their

activities by giving them incentives. Monetary incentives and quarterly awards can be

extremely beneficial in raising the morale of the employees’

3) Improve pay packages by having a larger variable component in the salary which will

help in motivating employees to perform better.

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4) Improve supervision/feedback mechanisms by providing immediate feedback to

employees. Feedback should be a continuous affair and should not be left for annual

appraisal reviews.

Annexure

• Contains sample questionnaire

• Contains filled in questionnaires of employees of Accenture (India) Pvt. Ltd.

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Questionnaire

Question Always Frequently Sometimes

You prefer a job profile demanding responsibilities and

constantly providing new challenges.

You prefer to work in a very competitive environment.

The fear of failing in the assigned task reduces your

motivation to work.You wish to have a degree of power over other people in

your job.

Acknowledgment by bosses and colleagues of your efforts,

skills and competencies is an important motivating factor

for you.

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You are looking for varied, stimulating and creative job

objectives and work activities

Accommodating bosses, stretched hours and working

conditions increase your motivation to work.

Having competing priorities, tight deadlines and managing

setbacks and stress does not affect your motivation to

work.

You find it easier to work on your own rather than

delegating it among your team members.

Taking up a leadership role highly motivates you

Your motivation is increased when your earnings are

related to job performance

Your motivation levels are not influenced by the presence

or absence of job security

Bibliography

1) Organizational Behavior by Fred Luthans.2) One Minute Manager – by Kenneth Blanchard & Spenser Johnson

3) www.wikipedia.org

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32822130 OB Project Vinay