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35 YEARS OF SONGS DIGITAL MARKETING PACKAGE
Table of Contents
About “35 Years of Songs” ....................................................................................................................................3
The Importance of Songs in the Helen Doron Methodology ...............................................................................4
Research on the Importance of Music in Learning ............................................................................................4
Social Media .......................................................................................................................................................5 Posts .................................................................................................................................................................5
Facebook Cover ................................................................................................................................................7
Press Release ......................................................................................................................................................8 Keywords ..........................................................................................................................................................9
LinkedIn ........................................................................................................................................................... 10
The 35 Years of Helen Doron Anthem Campaign .............................................................................................. 11
Introduction ..................................................................................................................................................... 11
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The Video ......................................................................................................................................................... 11 View the anthem video ................................................................................................................................. 11
The Lyrics ......................................................................................................................................................... 12
Participation .................................................................................................................................................... 13 MF Responsibilities ........................................................................................................................................ 13
Learning Centre Franchisees Responsibilities ............................................................................................... 13
Video Guidelines ............................................................................................................................................ 13
The 35 Years of Helen Doron Song Chart ........................................................................................................... 14
Introduction ..................................................................................................................................................... 14
Social Media .................................................................................................................................................... 15 Posts .............................................................................................................................................................. 15
Terms and Conditions...................................................................................................................................... 17 35 Years of Helen Doron Songs ................................................................................................................. 17
35 Years of Helen Doron Anthem Terms ....................................................................................................... 17
35 Years of Helen Doron Chart Terms ........................................................................................................... 19
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About “35 Years of Songs”
Dear Master Franchisees, What sets us apart from our competitors? It’s the unique methodology that incorporates music in its soul. As Helen says, “everything we do is full of music, and we celebrate everything with songs!” Music is a powerful instrument and an integral part of the method; an exceptional tool featuring a massive variety of original music that no other company shares. Helen’s love of music and singing is reflected in every course, while her humanitarian values are taught through our song lyrics and in the music itself. From the very beginning, Helen knew that children learn best through songs, so she made sure that every programme and each lesson is full of a wide variety of songs that have rhythm, rhyme and meaning, and are comprised of a full range of ethnicities and styles we have all come to know and love. Helen continues to compose with musical partners and create new tunes for new programmes, and her love and enjoyment of the process shines through every one of the 1,000 songs created so far. The 35 YEARS OF HELEN DORON SONGS campaign includes an overview explanation and references about the importance of music in everything we do and how it affects us in so many ways. Around this theme, we created three exciting global campaigns:
1. The Importance of Songs in the Helen Doron Methodology based on Helen’s rich experience over the years, as well as academic research on how children learn best through music. Included are social media posts, research, a press release, a Facebook cover graphic, and a LinkedIn post.
2. The 35 Years of Helen Doron Anthem song and dance presented in an exciting video offering
an engaging opportunity for your students to upload videos of themselves singing and dancing. The best entries will be incorporated into our final Anthem video.
3. The 35 Years of Helen Doron Song Chart, highlighting a shortlist of the top 135 songs, featured in age-appropriate YouTube playlists so everyone can vote and choose the top 35 songs. The most popular 35 songs will be featured in the chart and widely promoted, and anyone can vote. A special draw with great prizes will be held following the voting.
This marketing package celebrates the 35 years of Helen Doron Songs from a unique angle, providing you with all the promotional tools to create a buzz and lots of brand awareness around our milestone anniversary. A dedicated site for this exciting and inspirational campaign has been created: https://35years.helendoron.com
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The Importance of Songs in the Helen Doron Methodology
Research on the Importance of Music in Learning The importance of integrating songs into all of our learning has been researched and documented all over the world. Music is a superpower that has long been known to have profound effects on the brain. Studies show that listening to music can benefit overall well-being, help regulate emotions, and create happiness and relaxation in everyday life.
Listening to the right tunes can provide mood-altering effects and create a better quality of life in many ways. A growing pool of academic research shows music’s impact on the brain goes even deeper than mood, as it has been proven to increase cognitive abilities.
Music can also help retain learnt information, according to Johns Hopkins University in the US. The esteemed university has proven that incorporating music into a classroom environment creates a positive learning experience and improves memory while increasing attention for all ages.
“In active learning experiences [in which music is played while studying or learning a new concept] music creates a soundtrack for a learning activity,” Chris Boyd Brewer explained in his book Music and Learning, an excerpt of which is published on the university’s website. “The soundtrack increases interest and activates the information mentally, physically or emotionally. Music can also create a highly focused learning state in which vocabulary and reading material are absorbed greatly. When information is put to rhythm and rhyme, these musical elements will provide a hook for recall.”
Incorporating music even further into the learning experience helps focus and retention. Any former elementary school student can likely recall the various chants and hymns used to remember things like the ABCs. Songs like “The Wheels on the Bus” allow students to work on memory retention in the classroom, while unique raps or melodies can provide a way to remember information learnt in a new, exciting way.
Children who have early musical training better develop the areas of the brain related to language and reasoning. The brain's left side is better developed with music, and songs can help imprint information on young minds. Kids who benefit from active participation in music early in life have definite advantages in learning a language. Our innate ability to remember music is also a fabulously effective teaching tool.
There are many therapeutic benefits to using music in rehabilitation settings, as well. A damaged brain can be retrained, strengthening other areas of the brain using music, and many people who have lost the ability to speak can sing songs fluently. Music and movement can help 'Parkinson’s patients regain control of their bodies. Research also shows that listening to or singing songs can provide emotional and behavioural benefits for people with Alzheimer's disease and other types of dementia. Musical memories are often preserved in Alzheimer's disease because key brain areas linked to musical memory are relatively undamaged by the disease.
It is well-documented that everyone benefits from listening to music of any kind to put people into the right frame of mind to perform. Music calms us, improves mood, reduces stress, eases pain and improves our understanding of our world.
As brain research supports the importance of learning through music, we must use this essential gift to make significant differences in ourselves and our children.
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Further research on how music promotes learning
Social Media Posts
Your child can sing their way to fluent English! Music is everywhere, in all Helen Doron programmes, from young babies all the way up through teens, English is absorbed naturally through positive reinforcement, and important values taught through songs. Learn more and join the fun!
Would you like your child to enjoy learning English through music and games? It doesn't matter if your child is 3 months old or 18 years old, they love the music and learn through it, and you will too! With original songs featuring rhythm, rhyme and meaning, including a wide range of ethnicities and styles…fluent English is just a song away! Find out how your child can take part!
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Music makes learning English easy and fun!
Songs have been a central theme in all Helen Doron programmes since day one when CEO and Founder Helen Doron created an innovative new way of teaching language, which evolved into a revolutionary methodology. Looking back over 35 years, three million children worldwide have learnt English easily and naturally through original songs that have rhythm, rhyme and meaning and comprise a full range of ethnicities and styles. It's time for your child to benefit from learning English through songs! Read more.
Even young children learn English effortlessly through songs! Why is Helen Doron such a well-known name in so many countries? What REALLY makes the methodology unique and inspirational is the music! Not only is Helen Doron synonymous with English as a Foreign Language (EFL) from very young children up through adolescents, but when you learn a language through music, grammar and vocabulary are built right in! Find out how your child can join the fun!
Hashtags for Facebook
#35YearsofSongs #HelenDoronEnglish #RevolutionizingEducation #EnglishThroughMusic
Additional Hashtags for Instagram and Twitter
#HelenDoron #EnglishRevolution #EnglishThroughSongs #35YearCelebration #EducatingMinds #DreamsComeTrue #35YearsHelenDoron #35YearAnniversary #35YearBirthday #Celebrate #Celebration #EducationalExcellence #EmpoweringChildren #PositiveReinforcement #MotherTongueEnglish #EducationalExcellence #LearnNaturally #EmpowerPotential #EnjoyTheJourney #ExperientialLearning #FollowYourDreams #GoForIt
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Facebook Cover
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Press Release The Importance of Music in the Helen Doron Methodology Celebrating 35 Years of Songs What sets the Helen Doron franchise apart from its competitors? It's the unique methodology that incorporates music in its soul. Songs have been a central theme in all Helen Doron programmes since day one of the past 35 years. CEO and Founder Helen Doron set out to try an innovative new way of teaching language, which evolved into a revolutionary methodology. Music is a powerful instrument and an integral part of the method; an exceptional tool featuring a massive variety of original music that no other company shares. Helen's love of music and singing is reflected in every course, while her humanitarian values are taught through song lyrics and in the music itself.
A household name in much of Europe, Israel, Asia and Central America, Helen Doron has become synonymous with English as a Foreign Language (EFL) from very young babies up through the teenage years. A linguist by profession, Ms Doron pioneered the internationally renowned Helen Doron methodology of teaching English to young children in the same way they learn their mother tongue. Decades later, her very successful methodology is franchised in 38 countries, and over 3 million children have learned to speak English, thanks to her pioneering approach.
Throughout the world, children have learned English easily and naturally through original and updated songs. Even today, Ms Doron and her music partners continue to compose and create original tunes for new programmes. Helen Doron explains the importance of music in all of her courses, "Music is an integral part and the essence of my methodology. Anything that includes rhythm and rhyme, we know from empirical and academic research, boosts the ability to absorb the language's phonological system, and children eventually become better readers and learn much faster. Even beyond the research, we remember songs from our childhood and our teens—every word of them that we loved so much and sang countless times while still in our formative years. When using traditional songs, we change the words to teach for phonetic points, vocabulary points and/or grammar points. However, most of the over 1,000 songs in our programmes are totally original, and we write them to teach vocabulary, rhyme and grammar, whether the child is 3 months old or 18 years old." The music presented in each programme is extremely varied, using as many different styles as possible and comprise a full range of ethnicities and styles including African, Samba, Oriental, Middle Eastern, Latino, Rock, Twist, Pop, Rap, Tango, Folk, Hip-Hop, Yemenite and more. As an integral part of the 35 Years of Helen Doron milestone, sub-campaigns have been created to celebrate the events around the music theme. These include The 35 Years of Helen Doron Anthem song and dance presented in an exciting video, offering students an engaging opportunity to upload videos of themselves singing and dancing. The 35 Years of Helen Doron Song Chart highlights a shortlist of the top 135 songs, presented in age-appropriate YouTube
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playlists, so everyone can vote to choose the top 35. Both campaigns will feature prizes. Helen Doron concludes. "These songs serve the purpose of making sure the feel of the language is captured, so the students learn effortlessly and love what they are learning"." More Than a Business. A Way of Life. Awarded as the Best Children and Education Franchise in 2019 and leader in Global Mentorship 2020, Helen Doron Educational Group was founded in 1985 to teach children English as a Foreign Language and has more than 1,000 learning centres and kindergartens in 38 countries. Helen Doron's innovative and proven methodology is the creative inspiration behind the company's flagship franchise, Helen Doron English, together with Helen Doron Kindergartens, MathRiders, and Ready Steady Move! To date, the Group has taught more than three million children to speak English, master maths, experience nature, and learn through movement. The network is rapidly expanding while maintaining its core values and community spirit, combined with business success. We seek additional franchisees to penetrate new markets and business partners to expand its rich educational content and continue breaking new boundaries in children's education.
For more information on business opportunities, write to us: [email protected] and visit: https://www.helendorongroup.com and https://www.helendoron.com/franchising
Keywords
Music and learning Helen Doron methodology Rhythm and rhyme Learn English Music and songs
35 Years Importance of music English vocabulary Learn English Through Songs
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LinkedIn The Importance of Music in the Helen Doron Methodology Celebrating 35 Years of Songs What sets the Helen Doron franchise apart from our competitors? It's the unique methodology that incorporates music in its soul— on all levels and for all ages. Songs have been a central theme in all Helen Doron programmes since day one of the past 35 years when CEO and Founder Helen Doron set out to try an innovative new way of teaching language, which evolved into a revolutionary methodology. Looking back over the decades, three million children throughout the world have learnt English easily and naturally through original songs that have rhythm, rhyme and meaning. They comprise a full range of ethnicities and styles we have all come to know and love. And Helen, and her music partner, Niko Levy, continue to compose and create original tunes for new programmes. We have lots to celebrate and are looking for new partners to join us on the journey! https://www.helendoron.com/franchising
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The 35 Years of Helen Doron Anthem Campaign Introduction
To demonstrate our pride in building 35 years of success across the world, Ella Doron wrote, produced and sang an anthem celebrating our vision, values, and international presence. The related mini-campaign, The 35 Years of Helen Doron Anthem, offers the song and a choreographed dance presented in an exciting video. The video provides students with an engaging opportunity to upload creative videos of themselves singing and dancing to the energetic and catchy anthem. We decided to create this spirited campaign to bring all of our global family of students together in celebrating the 35-year milestone, giving all of them a chance to participate in their own way.
The Video
View the anthem video
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The Lyrics
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Participation MF Responsibilities
The MF will be the key point of contact with HDHQ for this campaign.
All information, updates from HDHQ and communication with Franchisees will be through the MF.
LCFs will submit videos directly to HDHQ.
Terms and Conditions can be found on the campaign website, and consent forms are available on
media gallery.
Learning Centre Franchisees Responsibilities
Franchisees will need to locally manage the campaign, taking into consideration that participants are minors (under age 18). This will require the LCF to:
Get parental approval (signed waiver) to grant Helen Doron Ltd's permission to use their child's
videos on social media and websites. The consent forms can be found on media gallery.
Review each video submission and ensure that they meet the criteria.
Submit videos on behalf of their students directly to the designated website:
https://35years.helendoron.com/our-anthem
Video Guidelines Quality- Can be taken by smartphone, but requires a minimum quality—all video images and audio
must be clear
Content-
o Dancing and/or singing along with the 35-Years Anthem
o Videos can't include any offensive or inappropriate content
o Videos can be of groups or individuals
o The full video must be in English
o Focus on team spirit, highlighting the fun learning and the values.
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The 35 Years of Helen Doron Song Chart Introduction
The 35-year milestone is an opportunity for us to create a major buzz and get exposure and attention through our massive collection of 1000 songs. The 35 Years of Helen Doron Song Chart campaign was created to show everyone in our network and the outside world the wealth of our content through an exciting presentation of the top Helen Doron songs. We will be creating a Song Chart of the 35 most popular songs and broadcasting them on TeenBuzz Radio and beyond. This will be carried out in two stages: Stage One: Shortlisting the Best 135 Songs for the Public to Like their Favourites
1. Featuring our best 135 songs published in age-appropriate playlists on a dedicated 35 Years of Helen
Doron Songs YouTube channel.
a. 35 Years of Helen Doron Music for Infants and Toddlers
b. 35 Years of Helen Doron Music for Preschool
c. 35 Years of Helen Doron Music for Primary School
d. 35 Years of Helen Doron Music for Secondary School
2. Promoting through our social media channels, you can share or customise using the media gallery's
materials and promote it from your channels.
3. Highlighting on TeenBuzz Radio and internal network communications.
4. Inviting everyone to "Like " their favourite songs with no limitation of the # of Likes, which encourages
anyone to become familiar with as many of our songs as possible.
5. The top 35 most-liked songs will be added to a dedicated landing page, which will become the 35
Years of Helen Doron Music Song Chart.
Stage Two: The Helen Doron 35 Song Chart Voting for the Top 3 songs out of the most Popular 35 Encouraging everyone (!) to vote for their top 3 favourite songs.
1. An MF Info email will be sent to inform you of the beginning of the voting stage. 2. We will provide social media posts to promote the chart on your social media channels. 3. Everyone is welcomed to vote for their 3 favourite songs. (our network and beyond). 4. TeenBuzz Radio will broadcast the countdown of the top 35 songs, including interviews with Helen, Ella
and others, featuring the stories behind the songs, right up to the #1 song! 5. There will be an exciting Draw amongst voters who chose to participate by filling out a contact form.
The date of the Draw and chart will be announced later on.
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Social Media Posts
What are your favourite Helen Doron Songs? It’s time to let the world know which ones you like best! How? Just go to the 35 Years of Helen Doron Songs YouTube channel and LIKE all of your best-loved tunes in the list that matches your age!
Go LIKE Now!
So many songs to love! Learning English through music is easy and fun, and there are songs in every Helen Doron lesson. Are there songs you sing over and over and think they are the best of the best? GREAT! This is your chance to LIKE your favourites and make sure they are selected to be in the TOP 35 out of 135 for you to vote on!
Go LIKE Your Best-Loved NOW!
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TeenBuzz Songs Make it Cool and Easy to Learn English! Are there songs you can’t get out of your head? Do you and your friends want to spread the word about your favourite songs? How? Just go to the 35 Years of Helen Doron Songs YouTube channel and LIKE all of your best-loved tunes in the list that matches your age! Go for it! This is your chance to LIKE your favourites and make sure they are selected to be in the TOP 35 out of 135 for you to vote on!
Go Like Now!
Hashtags for Facebook
#35YearsofSongs #HelenDoronEnglish #RevolutionizingEducation #EnglishThroughMusic
Additional Hashtags for Instagram and Twitter
#HelenDoron #EnglishRevolution #EnglishThroughSongs #35YearCelebration #EducatingMinds #DreamsComeTrue #35YearsHelenDoron #35YearAnniversary #35YearBirthday #Celebrate #Celebration #EducationalExcellence #EmpoweringChildren #PositiveReinforcement #MotherTongueEnglish #EducationalExcellence #LearnNaturally #EmpowerPotential #EnjoyTheJourney #ExperientialLearning #FollowYourDreams #GoForIt
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Terms and Conditions
35 Years of Helen Doron Songs
The 35 Years of Helen Doron Songs is a campaign organised by Helen Doron Ltd. "("Helen Doron") which is part of the 35 years of Helen Doron celebration and involves the participation of Helen Doron students as well as the open public. It consists of two major sub-campaigns, each has its own rules and terms as described below in this document.
35 Years of Helen Doron Anthem Terms
The 35 Years of Helen Doron Anthem consists of students sending videos of themselves dancing and/or singing along with the Anthem. Campaign Participation
The 35 Years of Helen Doron Anthem ("35Anthem") will commence on March 5, 2021.
Participation in the 35Anthem Campaign is reserved to current and former Helen Doron students. The learning centres, learning studios or self-employed teachers acknowledge that they can only accept videos submitted by current and former students of the Helen Doron English ("HDE") learning centres ("LC") or HDE learning studios ("LS") or with an HDE self-employed teachers ("SET").
Each participant in the campaign will be referred to in these terms as "You".
To enter the 35 Years of Helen Doron Anthem campaign, You must create a video (the "Video") and submit it to a Helen Doron LC/LS/SET where You study, starting on March 9, 2021, and ending on September 1, 2021.
Prior to providing your Video, You must sign or have your legal guardian sign the consent form which indicates the consent to: (i) have the Video used by Helen Doron and its franchisees, subject to Helen 'Doron's discretion on any channel, publication, social media, websites, promotion or advertisement; and (ii) the Terms herein (the "Consent Form") all as further detailed in Consent Form available at HDE LC, LS or SET.
Video Guidelines
To qualify as a participant, the Video submitted by you must comply with the following guidelines:
i. The Quality of the Video must be good. The Video may be taken by a smartphone however all
videos, images and audio must be clear and comprehendible.
ii. The main topic of the video submitted will be singing and dancing along with the Helen Doron
35 Years Anthem.
iii. Videos 'can't include any offensive, libelous, copyrighted or inappropriate content.
iv. Videos can be of groups or individuals.
v. The full video must be in English.
Helen Doron has the right and full discretion to reject any Video it finds inappropriate, and no claims can be brought up in this regard.
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Ownership of Campaign entries and Related Intellectual Property Rights By submitting the Video and any accompanying material, You and/or your legal guardian agree to:
Assign to Helen Doron Ltd. all intellectual property rights in the video with full title guarantee. If the video is created by a third party, the third party must be made aware and agree to these Terms and by submission of the Video, You and/or your legal guardian guarantee and solely responsible that any third-party rights in the Video are assigned to Helen Doron Ltd.
Waive all moral rights in the Video and otherwise arising in connection with the Video to which You may now or at any time in the future be entitled under the Copyright Act 2007 as amended from time to time or under all similar legislation from time-to-time in force anywhere in the world.
To clear all copyright, moral rights and rights of personality for all content, including with respect to the music and to any people appearing in the Video. Failure to clear these rights will result in removal of the entry from candidacy in the Campaign.
If assignment of the intellectual property in the Video and/or the waiver of moral rights cannot be performed, You agree to grant to Helen Doron and their affiliates, franchisees, subsidiaries, partners and any authorised licensee of Helen Doron, a non-exclusive, royalty-free, worldwide, irrevocable licence to broadcast, use, display, publish, transmit, copy, edit, alter, store, re-format and sub-licence the Video and any accompanying materials for such purposes and in any media for purposes related to the Campaign as Helen Doron sees fit, for the full period of any intellectual property rights in the Video and any accompanying materials.
You also grant Helen Doron the right to use your first name, photo, age and country for the purpose of identifying You as part of the campaign.
Consent Form
By executing the Consent Form and submitting a Video, You confirm that you have read these Terms, accept these Terms and any additional terms indicated therein.
If You are 18 years old or under (or any other age requiring parental consent in your legal jurisdiction), You must seek the permission of your legal guardian before submitting the Video.
If you are a legal guardian and you provide your consent to your child's submission of the Video, You agree to be bound by these Terms.
Helen Doron requires submitting the duly signed Consent Form in writing by You or the legal guardian of the children appearing in the winning Video to the respective LC/LS/SET in which you study. The duly executed Consent Form is a condition to submitting a Video.
Additional rules
Participation in the Campaign is at your own free choice and risk.
Helen Doron is not responsible for technical, hardware or software malfunctions, misdirected entries, lost or unavailable network connections, failed, incorrect, late, garbled or delayed electronic or other communications or other technical problems related to the Website, the Internet, or the network of any service provider.
No purchase is necessary.
Helen Doron accepts no responsibility for any damage, loss, liabilities, injury or disappointment incurred or suffered by You as a result of entering the Campaign. Helen Doron disclaims liability for any injury, damage, costs or expenses incurred by You or any other persons relating to or
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resulting from creating the Video, participation in the Campaign or downloading any materials in connection with the Campaign.
Helen Doron shall not be liable for any failure to comply with its obligations where the failure is caused by something outside its reasonable control. Such circumstances shall include, but not be limited to, weather conditions, fire, flood, hurricane, strike, industrial dispute, war, hostilities, political unrest, riots, civil commotion, inevitable accidents, supervening legislation or any other circumstances amounting to force majeure.
The Campaign will be governed exclusively by the laws of the state of Israel.
These Terms are deemed fully executed and approved by your/your legal 'guardian's signature on the Consent Form to the 35 Years of Helen Doron Campaign Participation.
35 Years of Helen Doron Chart Terms The 35 Years of Helen Doron Chart ("35Chart") consists of votes for the best Helen Doron song of all times, open to anyone who wishes to participate. This will occur in 2 stages:
a. Liking the best songs out of our shortlist of songs: 1. Inviting everyone to like their favourite Helen Doron songs published in playlists
on YouTube. 2. There is no limitation on the number of likes one can click.
b. Vote for the top 3 songs from a list of 35 most liked songs 1. From the top liked songs, we will choose, at our sole discretion, the top 35 songs. 3. These 35 songs will be featured on a dedicated landing page hosted under our
global Helen Doron.com site. 4. Everyone is invited to vote for their top 3 songs, and submit their choice. 5. People who completed their vote are welcome to enter a special draw. 6. A parental consent form to enter the draw is required when the participant is a
minor. Draw Participation
Participation in the "35Chart" draw is open for any person who participated in the vote for the best 1-3 Helen Doron songs and filled in their details on the dedicated minisite to participate in the draw. Submission of the form is dependent on the acceptance of these terms and conditions. However, in the case of a participant of non-legal age, the personal info for submitting the vote shall be of the legal guardian; in case a non-legal participant is drawn as a winner, the prize shall be collected by the legal guardian on their behalf. Prizes: Five winners of the draw will receive five 50 euro vouchers (50 EUR each) to purchase items of their choice on Google Playstore or iTunes or an equivalent store in countries operating through different stores, (i.e. China). Winners will have to submit their consent form to accept the prize and waive any possible future claims with the company.
