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TFeed My Starving Children

CASE STUDY

THE SITUATION

For the staff and volunteers at the non-profit Feed My Starving

Children (FMSC), 22 is the magic number, because 22 cents

is what it costs them to feed one child one meal. Every single

dollar spent by the organization must be spent wisely, or four

children go unfed. The charity’s mission delivers over 365

million meals a year to over 70 countries.

The organization

saw a 39% increase

in online donations

after the launch of

their new website.

Twenty-two cents is what it costs Feed My Starving Children

to feed one child one meal. Every single dollar used toward

this project meant four children could go unfed. 22¢

+39%

FEED MY STARVING CHILDREN GETS PERSONAL WITH AWARE


Like many non-profits, FMSC originally built their IT infrastructure on a budget and over-time,

resulting in:

→ Sites that were outdated and disjointed

→ Important systems that weren’t integrated, so data was often stranded into silos

→ Spotty and inconclusive analytics

→ A legacy system that required constant maintenance, taking valuable

resources away from their core mission

THE CHALLENGE

FMSC engages a volunteer workforce to pack and ship meals from locations across the country.

The logistics of managing these locations, donations, volunteer registrations, packing sessions,

and shipping solutions are complex.

CASE STUDY: FEED MY STARVING CHILDREN

They also need to be constantly increasing engagement with volunteers and donors in order

to keep their mission growing, which means providing a user experience that tells the story of a

specific volunteer’s direct impact.

PERSONALIZING

THE STORY OF A

DONOR’S DIRECT

IMPACT



Such a large endeavor would require an enterprise CMS, and for that Aware recommended the

Sitecore Experience Platform due to its ability to accommodate complex integrations, deliver

robust personalization, and provide the extensive Sitecore API to push content where it’s needed

and drive donations.

To build the solution, Aware devised a multi-phased plan: 1) launch a redesigned FMSC.org

site with a responsive solution and a new user-focused architecture; 2) follow-up with a robust

personalized donor dashboard; and 3) completely rework and integrate their proprietary Volunteer

Registration System.

THE SOLUTION

The relaunched FMSC.org: a fully-responsive solution, optimized for storytelling and personalization



Aware began with a full discovery process which included: outlining strategic deliverables,

conducting a thorough review of Google Analytics, helping to choose a CMS platform, defining

the fundraising requirements, evaluating fundraising platforms, building interactive wireframes,

and creating an engaging UX design that focused on storytelling.

Phase 1: .ORG Site

As the first part of the multi-phased strategy, Aware utilized Sitecore’s rich toolset for content

management, including blogging capabilities, video embedding, social media integration, and

analytics to create an engaging site that is both a vehicle for communications and a critical center

for driving donations.

The new site was optimized to help employees recruit and manage the huge influx of volunteers

at permanent sites and packing events all over the country, as well as integrations with other

fundraising platforms like Classy.org.

HELPING OVER 1.2 MILLION

ANNUAL VOLUNTEERS

MAKE A DIFFERENCE


Phase 2: MyFMSC Dashboard and the Data Warehouse

Secondly, FMSC wanted to connect with their donors and volunteers on a personal level and

show the direct impact of their efforts. By designing and building a personalized MyFMSC

dashboard for users, Aware created a custom home for volunteers to see their reservations,

review their donation accumulation, and even see a detailed map of where the meals they

packed were delivered.


To achieve this, Aware needed

to create a repository – or data

warehouse – for centralized data

to understand correlations and

dependencies, perform analytics, and

help drive better decision making.

The personalized volunteer dashboard pulls

data from a consolidated repository to show a

donor’s personal info and direct impact.

This data warehouse was built to

collect, store, and relate data from:

→ Epicore – the enterprise

resource planning system

→ Raisers Edge / NXT –

the donor information system

→ VRS – their proprietary

Volunteer Registration System



Phase 3: Updated Volunteer Registration System

Finally, Aware worked with FMSC to revamp their entire Volunteer Registration System to make

the volunteering and event registration process more streamlined, accommodating over 1.2

million volunteers annually.

Volunteer Registration System features:

→ Geo/IP location technology so

that potential volunteers can see

the nearest opportunities

→ Robust search capabilities to

find specific locations, events,

and groups, by ZIP Code or

other criteria

→ Streamlined facilitation of

previously complex group

reservations for packing events

→ Mobile device check-in

capabilities at packing locations

so that volunteers don’t need to

line up at busy kiosks

→ Simple group facilitation and

rescheduling capabilities for

volunteer group leaders

→ Various levels of user

administration tasks by

different roles


The Aware implementation team volunteering at a meal packing event


THE RESULTS

Since its launch, the site has experienced an almost 40%

increase in sessions and a corresponding 25% increase

of page views over a three-month period, which was

attributed to common-sense UX and engaging design.

Even better, FMSC saw a 39% increase in online

donations after launch.

That equates to millions of meals for children in need.

Aware is proud to be FMSC’s digital partner to help feed

the starving children around the world.

Contact us today to see what we can do for you.

post-launch increase

in user sessions over

a three month period

+40%

post-launch increase

in page views over a

three month period

+25%

Documents

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