As trusted advisors, we are a catalyst for theadoption of technology that improves business. decision-making.

As trusted advisors, we respond to our clients’requests for assistance with the adoption of innovative technology but don't play a central role.

Digital CPA Survey

DOES YOUR FIRM USE BUSINESS-GRADE CLOUD TECHNOLOGY?

9.8%

10.9%

33.3%

46%

No

Yes, in parts of our practiceWe’re completely cloud-based

No, but actively planning to adopt

WHAT DO YOU SEE AS THE BIGGEST BARRIERS TO ADOPTING OR EXPANDING CLOUD SOLUTIONS?

Security Concerns

Not having the right staff or training programs in place

Change management Skepticism about the

value proposition

Upfront costs

Client acceptance

33.2%

29%

42%42.5%

63.1%

26.6%

We play a minimal role or we don't have any role in this.

39.3%

17.4%

WHAT DO YOU SEE AS THE BIGGEST BENEFITS OF THE CLOUD?

WHAT ROLE DO YOU THINK CPAS PLAY IN THE ADOPTION OF INNOVATIVE TECHNOLOGY?

43.3%

The ability for our firm towork virtually and/or expand our geographic reach

65.4%

42.5%

The ability to offer new service lines to clients

23.6%

Better visibility intofirm and client finances

19.7%

Business continuity and quicker disaster recovery

52.9%

Don’t have to worry about software updates/troubleshooting/maintenance

57.1%

The Digital CPA Survey took place from Sept. 12-28, 2012 and included 624 AICPA members who represent a mix of

small to large firms in public accounting.

Productivity improvements that can lead to more billable hours