www.axis.com

EMEA Distributor Conference 2010

IP Video driving more Users & Uses

E. Anthony Incorvati

Business Development - Transportation

North America

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Axis milestones

1984-1990

1985

Protocol Network Converters

Channel sales business model

1990-1995

Print Servers

1996

Worlds first network camera

1995-1998

Network access to everything

1998

Worlds first video encoder

20002002

Leading light of network video

2002-2010

The network video revolution

Axis vision since 1984: Everything can communicate over intelligent networks

2010

Worlds first thermal network camera

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Explore & Discover continuous growth through partnership EMEA Distributor Conference 2010

What is Innovation?

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> Moore's law from 1965 is still valid !

> Every 18 months you get twice as many transistors (performance) for the same amount of money

Technology evolution

No exponential is foreverbut we can delay forever.

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Chip size reduction functionality increase

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> 15 year period from 1996

> Moores law means....

> Total = 400 times better

Lets validate Moores Law

> 1996: 1 fps in 0.1 Mpix

> 2010: 30 fps in 2 Mpix

This gives 600 times improvement

Yes, Moores Law is valid!

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Can you spot the non-HDTV ?

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> Must comply to the SMPTE standards for HDTV

> SMPTE 296M (1280 x 720p)

> SMPTE 274M (1920 x 1080p)

HDTV standards remove uncertainty

Color Fidelity

Full frame rate

Guaranteed resolution

16:9 Wide Screen Aspect Ratio

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> One 16x9 HDTV images covers more than four 4CIF analog cameras

> Less cameras needed

> Multiple streams High quality recording

Lower quality live viewing

> High Image quality with digital zoom

Network Video HDTV image quality

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4CIF view

HDTV view

Cropped-out view

Cropped-out view

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Storage

> Leveraging HDTV image quality (resolution & aspect ratio)

> Minimizes installation and maintenance cost by installing one instead of multiple cameras

> Streaming of selected areas only to minimize bandwidth and storage need

Multi-view streaming ROI example

Quad view example in video management software

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Corridor Format: How about 9:16 ?

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HDTV everywhere including PTZ cameras

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Extreme Low Light Conditions - Lightfinder

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Enhanced WDR dynamic capture

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Without Dynamic Capture

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Dynamic Capture (extreme WDR)

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H. 264 the ultimate video compression

H.264 compression (example savings)

80%

50%

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> Hard disks are following Moores law Terabyte hard drives

10 cents per Gigabyte

< $.50 per day per camera (H264)

> Flash are becoming volume products Disks double in capacity every year

Mobile applications

SD cards can store days of video

SD XC, up to 2TB in a few years

Storage and server trends

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Video Analytics a driver?

Any terrorists?

Aggressive behavior? Bag left behind?

Whos who?

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Apps for security cameras

? ?

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ARTPEC

AXIS Camera Application Platform (ACAP)

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Image Quality

processing

Video Encoding

CPU

Lightfinder technology

Motion JPEG & H.264 encoding

General purpose CPU for ACAP application add-ons

The ARTPEC chip family

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ARTPEC-3 ARTPEC-4 ARTPEC-5 Realease 2008 2012 2013 CPU CRISv32 MIPS 34Kc MIPS 1004Kc CPU type Single-threaded Multi-threaded Dual Core Clock frequency 200 MHz 400 MHz 400 MHz Mem. bandwidth 400 Mbps 800 Mbps 1333 Mbps Encoding M-JPEG

H.264 Baseline M-JPEG

H.264 Baseline and Main

M-JPEG H.264 Baseline, Main, and High

Performance 1x 4x 8x

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> Analytics at-the-edge Processing significant portions of video within

camera and encoder

Streaming event metadata and only required video

> Overcome limitations of centralized intelligence Reduce bandwidth and storage consumption

Reduce system cost and complexity

Design truly scalable deployments

Simplify deployment and tuning of client projects

Distributed Intelligence Strategy

Analytics application

Analytics application

Analytics application

Analytics application

Analytics application

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Axis ACAP analytics strategy

> Open cameras & encoders for third party application development

> Axis has developed basic video analytics modules and partner with leading video analytics companies for added functionality

AXIS Camera Application Platform

ADP Partner application or

AXIS Camera Station

Edge device Central

system application

Integration

Axis network camera

PC with video

management software

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Vision

>The worlds largest range of applications

>Meeting a wide variety of specific end user needs

>Downloadable for all Axis network video products

Availability

>Available in more than 100 Axis video products today

>Compatible applications from Axis and ADPs on www.axis.com/applications

35 applications listed as of August 2013

AXIS Camera Application Platform

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Real-Time Alerts

> Monitor traffic speed

> Detect congestion

> Stopped vehicle in roadway or unauthorized areas

> Intelligence and Analysis

> Count vehicles by lane or roadway

> Track and log traffic patterns for planning

> Search for specific vehicle by size and color for investigation

3

Classic Uses of Analytics in Transit

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3

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> Vehicle Counting Daily traffic, traffic density, time frame

comparisons, etc

> Vehicle Queue / Traffic Congestion Detection

> Incident/accident Detection

> License Plate Recognition

> People counting

> Dwell time and line management

> Smoke and Fire detection

> Heat Mapping

Network video camera intelligence

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> The CCTV world is going HDTV, just as we all have in our homes

> Moores law continues to be validated

> Performance is increasing, cost is decreasing

> The shift to IP is accelerating.... Driving more Users & Uses of video surveillance

Conclusions

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Thank you! network video

innovation

glob

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HD

TV

partn

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etw

ork

leader

camera

protect outdoor

image usability

leader

safe

ther

mal

easy installation

inte

llige

nt

open

integration ease of use

competence

megapixel

environment

worldwide

H.264

focus

Axis

video encoder

conv

erge

nce

Get the Axis picture. Stay one step ahead.

IP Video driving more Users & UsesAxis milestonesSlide Number 3Technology evolutionChip size reduction functionality increase Lets validate Moores LawCan you spot the non-HDTV ?HDTV standards remove uncertaintyNetwork Video HDTV image qualitySlide Number 10Multi-view streaming ROI exampleCorridor Format: How about 9:16 ?HDTV everywhere including PTZ camerasExtreme Low Light Conditions - LightfinderEnhanced WDR dynamic captureWithout Dynamic CaptureDynamic Capture (extreme WDR)H. 264 the ultimate video compressionStorage and server trendsVideo Analytics a driver?Apps for security cameras Slide Number 24The ARTPEC chip familySlide Number 26Distributed Intelligence StrategyAxis ACAP analytics strategyAXIS Camera Application PlatformClassic Uses of Analytics in Transit Slide Number 31Network video camera intelligenceConclusionsSlide Number 34