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AQA GCSE (9-1) BUSINESS (8132)
3.5.4 The elements of the marketing mix – promotion
Define promotion here:
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Promotional method – advertising
ADVANTAGES DISADVANTAGESNEWSPAPERS
MAGAZINES
TELEVISION
INTERNET
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AQA GCSE (9-1) BUSINESS (8132)
BILLBOARD
Promotional Method - Public Relations (PR)
Tick the correct boxes:
Newsletters Press Releases Internet Billboards Blogs TV ads Photos Stunts
Promotional method - Sales promotion
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ADVANTAGES DISADVANTAGESPoint of Sale displays
2 for 1 offers
Free gifts
Samples
Coupons
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AQA GCSE (9-1) BUSINESS (8132)
Competitions
Promotional method – sponsorship
• Positive ______________________________ of the product with a _____________________ or a
_____________________
• Can be very _______________________, Chevrolet have paid _____________________ United £357 million
to have their ______________________ on the shirts (7-year deal)
• Difficult to tell what impact this has on brand ____________________ or ___________________
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AQA GCSE (9-1) BUSINESS (8132)
Promotional methods – social media
• Social media ________________ need to be on the right
___________________ to appeal to the customer e.g. Facebook
and ______________________ are more used by adults than
teenagers etc.
• Social media works best when ______________________ with a
website, ________________________ or e-mail
Factors influencing the selection of the promotional mix
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AQA GCSE (9-1) BUSINESS (8132)
Finance available
Competitor actions
The nature of the product or service
The nature of the market
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AQA GCSE (9-1) BUSINESS (8132)
Target market
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AQA GCSE (9-1) BUSINESS (8132)
Reasons for promotion
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AQA GCSE (9-1) BUSINESS (8132)
Create or increase sales
Create or change the image of the product
Persuade customers to buy the product
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AQA GCSE (9-1) BUSINESS (8132)
There are several ways that a business might do this;
Fear or fear of missing out
Promise happiness
Keeping up with the Joneses
Creating artificial scarcity with a limited edition
Trying to become your friend
Making you laugh
Humanising animals
List more ways here:
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