3G for Broadband Access The Vision of Seamless Mobility · Seamless Communication is putting the consumer in control, What They Want information, communication, and entertainment

Pepe Lastres Director of CDMA Solutions MarketingNetworks and Enterprise BusinessMotorola, Inc.

3G for Broadband Access

The Vision of Seamless MobilityUsing 1xEV-DO for Broadband Access

MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005.

Seamless Communication is putting the consumer in control,

What They Wantinformation, communication, and entertainment

When They Wantmorning, noon, and night

Where They Wanthome, work and on the road

How They Wanttelephone, tv, pc, pda, portable DVD, cell phone, ipod, laptop


Strong Wireline Broadband (Cable, DSL)Subscriber Growth Is Expected Through 2011

Worldwide Total And New Cable Subscriber Forecast2005 vs. 2011

5.7 4.9 3.8 3.06.6 4.9 4.9

46.451.4

55.2 58.263.5

67.972.2

0

20

40

60

80

2005 2006 2007 2008 2009 2010 2011

# Su

bscr

iber

s (M

)

New Adds Total Subs

Worldwide Total And New DSL Subscriber Forecast2005 vs. 2011

30.0 26.3 22.3 18.4 28.2 24.3 24.3

128.6154.9

177.2195.6

223.8248.0

272.3

0

200

400

2005 2006 2007 2008 2009 2010 2011

# Su

bscr

iber

s (M

)

New Subs Total Subs

Source: Motorola Networks GMS/IRA and Infonetics, November 2005

Cable2005 - 11

CAGR

DSL2005 -11 CAGR

LAC 13.1% 19.0%

EMEA 10.2% 10.0%

NA 6.5% 9.4%

AP 4.1% 11.9%

Worldwide 6.5% 11.3%


Continuing Worldwide Uptick In Internet Users And Usage Drives Wireline Broadband Growth

Worldwide Internet Users 2005 - 2011

1.0 1.2 1.3 1.5 1.6 1.7 1.9

0

1

2

2005 2006 2007 2008 2009 2010 2011

# of

Use

rs (

B)

Worldwide Internet UsageYahoo! Average Daily Page Views

2005 - 2011

3.6 4.3 5.0 5.7 6.3 7.0 7.7

0

5

10

2005 2006 2007 2008 2009 2010 2011

Aver

age P

age V

iews (

B)

Source: Motorola Networks GMS/IRA estimates, December 2005 and Morgan Stanley, September 2005

CAGR 10.5% CAGR 13.6%


Wireless Impact On Worldwide Internet User Growth Is AcceleratingHigher Mobile Phone vs. PC Penetration Suggest Handsets Will Become The Dominant Internet Access Device

Worldwide Wireless and Wireline Internet User Mix2005 - 2011

0.4260.482

0.5370.593

0.7520.870 0.957 1.044 1.131 1.218 1.306

0.2870.315

0.371

0

1

2

2005 2006 2007 2008 2009 2010 2011

# of

Use

rs (B

)

Wireless Internet UsersWireline Internet Users

Today, mobile phone penetration exceeds PC penetration 2:1

Source: Networks GMS/IRA, Infonetics and Industry Reports / Online Sites, November 2005 and ITU

2005Worldwide PC and Mobile Phone % Penetration

17%

32%

PC Mobile Phone


Dramatic Growth Forecasted For Wireless Data Services’ Revenue Up From $75B In 2005 To $169B By 2009

Source: Strategy Analytics, August 2004

2009Data Revenue $169B

Source: Yankee Group, November 7, 2005

Personalization8%

Corporate Connect

4%

Information13%

Entertainment28%

Communications

47%

2005 2009% of ARPU that is data 15% 21%


Carrier Deployed and Planned Applications

Source Venture Data, Aug 2005

0 20% 40% 60% 80% 100%

Calling Card

Ringback Tones

Text Messaging

Contact Center

Conferencing

Multimedia Messaging

Data Apps

PoC

Video Stream

IP Centrex

Gaming

Music Stream

FMC-Voice

31%

31%

50%

50%

56%

56%

44%

63%

69%

69%

50%

75%

88%

Voice is still the “killer” application, but other apps are

catching up

Welcome to the World of CDMA

HIGH DATA RATE & CAPACITY

LOW-MED DATA & CAPACITYN

ON

-REA

L TI

ME

REA

L TIME

RAN

CORE

1X 1xEV-DO 1xEV-DORev. A/B

CircuitSwitch

E-MAILw/ Attachment

Full Web Browsing

S/WDownload

MusicDownload

E-MAIL

Location Based Services

SMS

Multi-MediaMessaging

DownloadRingers

Transaction Based Apps

Voice

InteractiveGaming

Live VideoBroadcast

VideoConference

MC DOor

MC OFDM

IMS

MSS-CCircuit

& Packet Telephony


EV-DO Rev 0: DO Productivity Cellular Gateway

Residential Access

Home NetworkingRAN

Instant WiFi Hot Spot

Where You Need It

Nomadic Hot Spot

DO

ACCESS

WiFi


• Service New Markets

• Utilize Existing Wireless Infrastructure

• Strengthen Customer Relationships

GrowthGrowth SatisfactionSatisfactionFlexibilityFlexibility

Operator Opportunity


Reaching More People and More Places

• Reach Beyond Wireline Infrastructures• Penetrate Existing Wi-Fi Market Segment• Nomadic Hot Spots

– Construction Sites– Event and Trade Shows– Disaster Recovery

• Public Transit• Deeper In-Building Penetration


The 1xEV-DO RevAlution


Increase Capacity Real Time Services Concurrent Sessions

Value to the Operator

Efficiency Latency Improvement Quality of Service

Key Technology Enhancements



IMS

Media Server

RAN

IP

1xEV-DO Rev A

New Simultaneous Video, Voice, & Data Services• Home

• Office

• Mobile

New Simultaneous Video, Voice, & Data Services• Home

• Office

• Mobile



All IP voice like never before

Seamless global VoIP calling

Advanced IP conference features and data integration

It sounds likeyou’re next door!

Let’s dial in

the Beijing and Mumbaioffices.

Back To Menu


Video Telephony

The ultimate in lifelike communications

Enhanced communication with family, friends, and business

Exceptional broadband-quality video in real time

It looks likea good location

for the event.Can you show me

how many peopleare walking through

Back To Menu

the atrium?

Oh… and nice tie!


Multi-player gaming in real-time

Challenge other gamers all over the world

High definition graphic support for the ultimate gaming experience

Level 5 is in 3-D!

Meet me there.

Next game,

I’ll take you andYour friends on!

Back To Menu


The Full Potential of Next Generation Devices

• Opening New Markets to Operators– Video telephony devices for enterprise markets– Fixed applications devices for residential markets– Gaming devices for youth markets


Mobile Me…Consumer is at the center


THANK YOU

Documents

3G for Broadband Access The Vision of Seamless Mobility · Seamless Communication is putting the consumer in control, What They Want information, communication, and entertainment