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3 These policies can be summarized under the labels of commodication of knowledge, themarketization of higher education, the enlargement of scale as the primary policy to cut down costs,and last but not least the `managerial colonization` of higher education and the simultaneous de-professionalization of the faculty in the name of a new `professionalism` (Lorenz, 2006: 147).4 .


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All forms of language [] get their meaning from the games or practices they areused to enact. These games or practices determine who is `acceptable` or `good`, whois a `winner` or `loser` in the game or practice. `Winning` in these practices is often,for many people, a social good. [] Thus, in using language, social goods are alwaysat stake.When we speak or write, we always risk being seen as `winner` or `loser` in agiven game or practice (Gee, 2011: 7).

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, - (. : , 2013; , 2012). - , , , () -: marketisation of discoursive practices in contemporary British universitiesis one dimension of marketisation of higher education in a more general sense(Fairclough, 2010: 101).

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Marina Janji, Ilijana utura

FLEXIBILITY AND TECHNOLOGIZATION OF RESEARCH

ASSESSMENT DISCOURSESummary

The paper analyses exibility and technologization as features of research assessmentdiscourse self-assessment reports at Serbian faculties. Two prevailing features aredescribed: rstly, the domination of specicstatementsas macro-textual characteristics;secondly, approximate and non-numerical modes of quantifying activities and theresults of these institutions. Consequently, it is clear that the primary aim of analyzedtexts is exchange of values, and that self-assessment discourse is commodied andtechnologized.

[email protected]@lfak.ni.ac.rs


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3._Ilijana_Cutura_Marina_Janjic