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3rd Partnership Meeting: 26th April 2015
Agenda
History & Investment Record
Recap Why are we Partnering
Why: Great Achievement
Learning from Challenge
How:
Leaning Point
The Better Way
Summary
What:
We Invested : Big Lost, Gain Insight
Topic Invest Amount Result & Insight
SparkFee & Gas 30k Need to Customize with Clear
PartnershipPrint 2k
Jump Out
FB 5k
Market Insight & StrategyRobot 5k
Trial 1k
Time Tasks & Troy LOL Believe in AIESEC & Market
Total 46k Ping
Noticing or not, it has been a hug timeand money for start-up. We seek Better Way
Why:
Are we Partnering: Joint Goal
AIESEC:
More EPs with Better
Branding
GA:
Long-term Secured Market
Why:
Are we Partnering: Joint Hope
AIESEC:
Social Entrepreneur Role Model
GA:
AIESEC Intrapreneurs
and inspire Entrepreneur
Why:
Are we Partnering: Strength & Weakness
AIESEC: Youth Market Penetration & Creditability
GA:
Digital Marketing &
Product Customization
Why:
Have we been Achieving
Biggest Marketing Impact Ever!!
Awareness with 165 Registered in 4 days
Awesome Completion of
Website & Registration system
How:
Have we been Achieving
Biggest Marketing Impact Ever!!
Awareness with 165 Registered in 4 days
How:
Have we been AchievingHow:
Awesome Completion of
Website & Registration system
Have we been AchievingHow:
How: Have we been Challenging
Majority are Employees
Too Various Perception
Only 5 from 15 showed for Trial Class
No Understanding of our Product
Employees won’t go Exchange vs Student need to Study
What job that you solve? English or Exchange. Choose one Bitches!!!
Insufficient Information & Creditability
Weak CRM: Slow to Reply, No Follow-up, and Not Enough Information.
How: Did it happened?
What we Learned: Strategy-wise
Old Way New Way
Try to Convert Everyone
Focus on UntappedQuality One
Sampling Build Creditability
Focus on Passing Interview Focus on Full Preparation
Good English to Volunteer Volunteer for Better English
Aim to Test Message Aim to Monopolized Market
No LC Involvement Develop Tier2&3
Short-Term 6 Months - 2 Years
What:
What we Learned: Segmentation
Currents EPs
• Confident in English, Medium to High Family, Opened-Mind
• 80% Seek New Experience & Travel
• 20% English Speaking Development
Un-Tabbed Market
• Afraid to Interview, Medium Family, Traditional-Minded
• 60% English Speaking Development
• 30% Seek New Experience
• 10% Travel
What:
What we Learned: Positioning
Work & Travel
Practical Working Aboard
EF English Summer
Camp
Learn & Practice English
What:
What we Learned: Positioning
Work & Travel
Practical Working Aboard
EF English Summer
Camp
Learn & Practice English
Cheaper
Social Impact
Global
Whole Year
University Approved
What:
Summary
No more co-investment. We’ll sell for you. No more Free Stuffs
Primary Market is no-AIESEC University
Secondary Market is Weak LC; we’ll teach them
Establish co-Brand. Not Jump-out. Not English Class.
But Volunteering Aboard for Better English.
Ping is NST Market Expansion & Globish Academia Co-ordinator. Working under Kadae. Key Responsible is Coaching Tier2&3 LCs in Marketing and Promote co-Brand.
Interview as English Health Check, asking every required question. Approved by MC via video.
Goal100 Raised in Low Peak. 200 in High Peak.
VisionFor those who pursue Life-changing experience,
can have Life-changing experience
Summary