TABLE OF CONTENTS
Certificate i
Preface ii
Acknowledgement iii
CHAPTER NO.CHAPTER TITLEPAGE NO.
1Introduction1.1 Introduction to Advertisement 1.2 Introduction
to Audio Visual Advertisement2-1011-23
2Review of Literature24-29
3Need , Scope and Objectives of the Study 30-31
4Research Methodology32-36
5Data Analysis and Interpretation 37-53
6Findings of the Study54-56
7Conclusion and Recommendations
57-59
References 60-63 Annexure A. Questionnaire 64-67B. Excel Sheet
68-72
LIST OF TABLES
TABLE NO.
TABLE TITLEPAGE NO.
5.1Demographic Profile of Respondents38
5.2Regular Viewer of Television 39
5.3Time Spend on Watching Television 40
5.4Time Spend on Watching Television * Age Cross
Tabulation41
5.5Chi-Square Tests41
5.6Most Influential Source of Advertisement 43
5.7Persons Influenced the Most by Television Advertisements
44
5.8Important Features of Television Advertising 45
5.9Television Advertising Urges to Buy Things Not Needed46
5.10Excessive Television Advertising Confuse People
47
5.11Affect of Television Advertisements on Indian Culture48
5.12Television Advertisements Resulting in Degradation of Ethics
49
5.13Television Advertising Deceptive in Nature 50
5.14Television Advertisements Improve Standard of Living 51
5.15Aspects Affected by Television Advertising52
LIST OF FIGURES
FIGURE NO.
FIGURE TITLEPAGE NO.
5.1Regular Viewer of Television
39
5.2Time Spend on Watching Television
40
5.3Persons Influenced the Most by Television Advertisements
44
5.4Television Advertising Urges to Buy Things Not Needed46
5.5Excessive Television Advertising Confuse People
47
5.6Affect of Television Advertisements on Indian Culture 48
5.7Television Advertisements Resulting in Degradation of
Ethics49
5.8Television Advertising Deceptive in Nature
50
5.9Television Advertisements Improve Standard of Living 51
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