FORMS OF VERBAL COMMUNICATION

ORAL WRITTEN

What is Oral Communication Interchange of verbal message between sender and

receiver.

Quick and immediate than written communication

Ability to communicate through speech

Elements of Good Oral Communication

Voice quality : speech delivery, speed and volume

Style : blending of pitch and tone

Choice of words : appropriate words to convey the intended message.

Adaptation : fitting messages to intended listeners.

Methods of Oral Communication

Among Individuals

Face-to-face conversation

Interview

Telephone Conversation

Grapevine

Among Groups

Negotiations

Meetings

Lecture / speech

Presentations

Three parts of Oral Communication

Introduction

Purpose and utility

Attention and credibility

Body

Justification or Illustrations

Satisfaction

Conclusion

Quick Review or Recommendations

Action and understanding

Merits of Oral CommunicationMore personal and informal

Makes immediate impact

Provides opportunity for interaction and feedback

Gives an opportunity to correct oneself.

Better for conveying feelings and emotions.

Limitations of Oral CommunicationDemands ability to think coherently as you

speak.

A word once uttered cannot be taken back

Hard to control voice pitch and tone, especially under stress, excitement or anger.

No legal validity

Unsuitable for long messages.

Distortion in passing the message.

CASE 1

Mr. Aggarwal of ABC company ltd. called up Mr. Naryanamurthy of Narayan power projects Ltd. to place an order of Five 100 KW motors for his company.The conversation was as follows :

Mr. Aggarwal: “Good Morning Mr. Naryanamurthy” Mr. Naryanamurthy: “Very good morning Sir.” Mr. Aggarwal:“ I want to place an order of Five 100 KW motors. I want

them at the earliest. Can you send them by tomorrow ?” Mr. Naryanamurthy:“How many motors Sir?” Mr. Aggarwal:“five” Mr. Naryanamurthy:“O.K. Fine” Mr. Aggarwal:“Thank you. Have a nice day.”

When the order was received the next day Mr. Aggarwal received a consignment of 5 motors of 500 KW each.

CASE 1

Mr. Aggarwal of ABC company ltd. called up Mr. Naryanamurthy of Narayan power projects Ltd. to place an order of Five 100 KW motors for his company.The conversation was as follows :

Mr. Aggarwal: “Good Morning Mr. Naryanamurthy” Mr. Naryanamurthy: “Very good morning Sir.” Mr. Aggarwal:“ I want to place an order of Five 100 KW motors. I want

them at the earliest. Can you send them by tomorrow ?” Mr. Naryanamurthy:“How many motors Sir?” Mr. Aggarwal:“five” Mr. Naryanamurthy:“O.K. Fine” Mr. Aggarwal:“Thank you. Have a nice day.”

When the order was received the next day Mr. Aggarwal received a consignment of 5 motors of 500 KW each.

Features Creative Activity

Time factor

Fewer cycles

Essential for organisational communication.

Methods of

Written communi-

cation

Letters

Memoranda

Notices

Circulars

Reports Manuals

Quotations

Forms

Minutes

Purpose of WritingWriting to Inform/Informative

Writing

• Focus on subject under discussion

• Provides information and not persuasion

• Offers complete and exact information

• Information must be presented logically and clearly.

• e.g. account of facts , statistics, scientific data, `technical and business reports.

Writing to persuade/Persuasive Writing

• Focuses on reader

• Seeks to convince

• Supports viewpoint by giving information and valid reasons

• Invokes intended response of the reader.

• e.g. a publishing company sending a brochure of their latest edition to different institutions.

3*3 Writing Process

Pre-Writing

• Analyze

• Anticipate

• Adapt

Writing

• Research

• Organize

• Compose

Revising

• Revise

• Proof Reading

• Evaluate

Merits of Written Communication Ready reference

Legal defense

Promotes uniformity

Mass access

Suitable for distance communication

Accurate and unambiguous

Permanent in nature

Permits revision

Limitations of Written Communication Impersonal and remote

Time consuming

Lack of immediate feedback

Costly

No immediate clarification

Reader is not helped by non verbal cues that contribute to total message.