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APPLICATIONCASE STUDYBY LINDY CHENG
SIS
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AIM:Developing an application as a recorder for managing personal skincare cosmetic products.
Target users are around 18-35ago, beauty-lover, mostly are female and some are male.
They have ability to buy their own consumer goods, including skincare and cosmetic products, and have experienced of storing the
expired products as they do not notice. Shopping and refill their stores are their habits. Most of them are lack of self-motivated and
they may forgot what they have bought and where they have put, and even those expired date.
This application can help them only not record on their purchased items and also with reminder for the expired products.
Users can have the check-list of their home items while they are in outdoor.
It can bring them more convenience on management of their own products.
BRIEF
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BRIEF
PROBLEM STATEMENT:They may experience these problems daily, monthly and yearly. Most of them have found they have at least 3 expired products at home.
50% people choose to throw the expired items aways, and other 50% people are willing to keep to consume them.
They realize the important of self-management on over shopping and they are willing to improve this behaviors. Unfortunately,
they have no ideas or they are willing to ignore on managing their collections. Some of them can’t self-control their over-shopping problems and
keep their room with more products. Money-wasting, environmental problems have happened. Some of them feel quility and want
to reduce the waste.
Through this project at developing an App which can encourage these users to record their collections and help them save their money. Be
responsible on their wasting problems towards developing their self-motivation on managing their goods.
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USER INTERVIEW:Built a online-questionnaire for 29 people finally and mainly focus on asking their behaviors. After the result collected, select some of them on face-to-face interview for asking the deeper questions and analyse what they need actually.
BRIEF
29Online-Survey
2Face-to-Face
Interview
3Phone
Interview
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USER PERSONA 1
KayEco-Conscious Product Expert
Age: 27Skincare Experience: over 7 years
“My bedroom looks like a skincare cosmetic museum. I wonder this application can record and count the total what I have spent.”
Behavior:She normally uses skincare products more than cosmetic products as she works as beautician need to wear mask on her face for professional.
She is used to purchase the products which are introduced by her friends or colleagues.
Both of physical store and online store she also visit and check the bargain price. Usually use mobile phone to search what the recent new items and bargained items.
Most products which she is willing to purchase are under promotion, but some of them are well-known products and she is willing to pay even those are expensive, e.g. over $1000 for a piece of item.
She likes shopping and she keeps to spend average of $2000 on skincare cosmetic products each month.
Narratve:She and her colleagues usually group to share skincare cosmetic skills and even products. She is willing share to her friends she have bought and kept many skincare cosmetic products at her home, but she never count the actual numbers she have as she feels headache to bring them out to count.
In her leisure time, she picks some collections to take a look and discover most of them are expired and some of them she forgot when she has bought.
Pain Points:She feels upset on the expired products and she have to throw them away.
She feels she waste money and guilty for environmental problems.
She feels difficulty to manage her collection’s information and wonder how much she have spent on those previous items.
Goals & Needs:She always mentions herself to stop purchase until she finished the current items, as specially on the similar products, and concern are those she really needs.
Managing the information of her purchased, mainly record the prices as she would know how much she has spent.
Thinking this application can notice her before the items expired.
Favour Product:
Mask
Spending Power
Technology Knowledge(mobile/computer)
Self-
Mot
ivat
ion
Skincare Knowledge
Beau
ty-lo
ver
Devices:
Samsung
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USER PERSONA 2
MiaSkincare Collector
Age: 25Skincare Experience: 5 years
“Happy buy things, unhappy buy things. Lazy on facial care and also manage them. I just collect them. If it’s self-recording, I will try to use.”
Behavior:She has experienced to buy skincare and cosmetic products, but only for purchase-satisfaction and she is lazy to use them and she always forgot the usage steps.
She likes shopping and she uses to buy over 3-4 same brand same products for back-up in her storage.
One her numerous collections, she always forgot their existance and no notice more of them are expired.
Narratve:She has picked the expired products to use as she has not noticed, and causes sensitive skin.
One times, placed the expired eye-cream, her eyes are nearly damaged.
She is so courageous and positive, but lazy on facial care.
Pain Points:She feels aweful after used the expired products.
She feels annoying of numerous of sales’s suggestions.
Goals & Needs:No prefer to use the expired products again.
She mentions herself buy what she need instead of shopping a lot of producs for storage.
It is better the application can automatically record the data of what she bought and count how much she spent.
Favour Product:
Any whitening products
Spending Power
Technology Knowledge(mobile/computer)
Self-
Mot
ivat
ion
Skincare Knowledge
Beau
ty-lo
ver
Devices:
Samsung
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USER PERSONA 3
RoseEco-Beauty Product Consumer
Age: 29Skincare Experience: 8 years
“Privacy is important. It is interesting to record skincare products but must be in private.”
Behavior:She usually buy medical skincare products as she needs to use the quality products.
She has not more cosmetic products.
She usually spend less than $1000 per month for purchase.
She is not used to share her skincare experience and even the brands of products, as she thinks those are her privacy.
She minds other people oreven friends to know what she is using. She is worried they will sneer her for too expensive or too cheaper products, too famous or too unknown brands.
Narratve:Once she purchased some products, she must open and use them immediately.
She has collected a numerous of products are expired and she almost ignores them althought she knew she has over 10 pieces that are expired.
Pain Points:She feels messy and headache on her collection and she rather ignore them as she has no time to manage them.
Goals & Needs:It is sound interesting that application can record the price, using date and expired date.
She needs it for private usage and she won’t share her own to others.
She wonders this application with the function for recording how much she has bought in a beauty shop and give discount for the next purchase.
Favour Product:
BB cream, Moisture serum
Spending Power
Technology Knowledge(mobile/computer)
Self-
Mot
ivat
ion
Skincare Knowledge
Beau
ty-lo
ver
Devices:
Samsung
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PROBLEM
SALEMany many ... Beauty Stores
and even on SALES
SHOPPING
REFILL
SALES
THROW
spending power
beauty lover
skin knowledge
low self-controlThey have:
STATEMENT
Storage
Try New
Try New
Purchase
Amostly... forgot what I have bought...
RefillRefillRefill
Feelings:
SatisfactionHappyness
Security
Feelings:
ConfusedAnnoying
Money Bardens
- More expired items at home- Choose to throw them away- Damage skin if keep to use
- Products wasting- Money wasting- Enviornmental problems- Feel upset, helpless and quity for personal feelingsPR
OBL
EM
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USER RESEARCH STATS
75%were interested in having a reminder for their items
and become more green on consuming.
25% have experienced using an app for recording money they spent. They hope they can record their purchase items, but on easy and convenient way is better.
52%found they own
expired productsat home
34% forgot when they started to use the new purchase items.
25% will use them after a week or even a month.
Rest of them have no notice those skincare and cosmetic products have their shelf life after opened.
Users wants:
Scan barcode to input
List of Items
Reminders
Take photo
Purchase Report
Social Informationget the news of beauty trends
record their spent
take own photo shot
get ideas to restock and throw items
easy to input item data
find what they have
45%
80%
90%
100%
100%
100%
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TARGET TO WHO IS SELF-WILLING:
to improve shopping behaviorsto keep using products in best quality time to improve environment problemsto reduce waste of moneyto be green
PROBLEM
SOLVING
RECORD
ProductName
UsingDate
ExpiryDay
$
CHECK:WHAT I haveWHAT I need to refillWHICH expiredWHICH I am using
SELF-MOTIVATIONon management of consuming products
with REMINDER
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COMEPTITORS
Login and Signup
Infomation Input
Photo Taking
Category Lists
Social
Purchase Report
Reminder
Homepage Layout
My cosmetics Beauty Keeper Compare
No
Manually input all data
Yes Yes No No
Remind the expired items
No
By searching brand name. Input batch code to find production date and best before.
No Yes No No
Remind before expired
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CONTENT STRATEGY
MAIN PAGE This is the first page after login and with the stable content for each pages:
1. add item functions (take photo and scan barcode)
2. menu (reminder page, list page, purchase report and social page)
Home - Remind one item which are the most about to expire. It also shows the stages of all items in the whole year or month. The icon of fresh flower or not which represents to the stages of the items are about to expire or not.
Result - Information of the products show, e.g. brand name, product name, the date of best before and day left. Users can choose to restock or delete this item.
LIST PAGEList all items in category. Users can sort and filter what they need to see.
PURCHASE REPORTSummary of the money spent and sort by month or year. Users can find how much did they spend on that period.
SOCIALFor users to share their recorded item or click to recommend to public and get news pf beauty trends.
SIGN UPThe purpose of sign up is for gathering the information of the user as possible, including name, email and what products they usually use.
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CONCEPT MAP
Account
Addproducts
Collections
Setting
Reminder
Sign Up
ScanBarcode
TypeBarcode
Search BrandName
ProductInformation
Category
Sorting
TimeNotification
Calendar
ExpiryDate
Expiresin
ShelfLife
Pricing
ExpiryDate
Storage
UsingProduct
Cosmetic
Skincare
ProductName
BrandName
ShelfLife
Quantity
Start usingdate
Price
User input
APP
2 wk 1M
3M 6M
Database
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Sign Up Add Product
Scan Barcode
Type Barcode
Search Brand Name
Take Photo
Input details
Start using date
Quality
Price
View collectedinformation
Sort expiry
Filter expiry
Browse category
Remindernotice
USER JORNNEY
Input DateProduct
Information
Users can add new items by scanning barcode easily and they can read the reminder notice at the first sight after login quickly.
*After sign up or login, users can direct jump to the home page with reminder notice.
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USER FLOWTask:
Sign Up
Sign Up
Open App
Chooseaccount
y
n Create new account
Input email, usernam,password
Confirmaccount
Task:Add Product
Task:Search Collections
Task:Read Record for the Expiry
HOME
Open App
Login
HOME
Collection
View list ofproducts
Updateinformation:
Edit/Delete/Share
y
n
Confirmchange
Open App
HOME
Open App
ScanBarcode
y
Inputpersonal data
(start using date,quality, price,
address)
n TypeBarcode
nSearchBrandName
y
InputProduct Name
y
n TakePhoto
y
InputBrand Name
View ProductInformations
Confirmation y
View recordedproduct
information in collection
n
Find barcode of product
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INFORMATION ARCHITECTURE
Sign Up Home
Sign Up
Login(by facebook
or twitter)
Forgotpassword
Menu
Calendar(Year/Month)
Photo of One Item
Best Before
Days Left
List Report SocialTake Photo Scan Barcode
zoom in/out
Photos
Brand Name
Product Name
Shelf Life
Best Before
Batchcode input
Category
Opened/Unopenedproducts
Day Left
Best Before
Total Purchasedata
search by year or month
Share posts
Recommend friends
Commentson friends
Settings
Edit Profile
NotificationsSetting
CategorySetting
Privacy
Delete Account
Reminders
In appreminder
Link toHomepage
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Paper wireframes
Signup can gather users’information and offer the service for them onsearching to restock itemsand share theirs beauty ininformation in socialfunctions.
Home page with the spiral countdown for usersto view how many items they have.
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Paper wireframes
Flow of adding new items.Users can choose to scan or type barcode to add the product informations.If users cannot nd barcode on pon products, they can choose to take photo to adddata manally.
DESIGN
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It is the count down of about expired items. Opened owers represent to opened products andunopened owers represent tounopened products.
Users can set different color on owers for different categories.
Show product details
First Design on Home Page
DESIGN
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User response
The spiral concept is interesting and creative, but too abstract to me and it is different to classify the openedowers and unopened owers as they looks similar.
I prefer it has a record of how much I have spent, maybe by month or years.
It is good to have a pathform to read people’s shares, I then can get the some nethen can get the some news of beauty trends from others.
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DESIGN
Second Design on Home PageTake photo to add items without barcode
Scan barcode to add items
Social function to share posts andrecommend to friends
Purchase report, users can real summaryof their spent and they can also sort bymonth or year
Home page to show item’s data, includingbest before and days left as reminder
Account, Noticiations settings
List to category and details of products.Users can lter by opened or unopenedproducts and sort by the day left.
Details of products. Users can choose todelete or restock.
Best before of the selected products
Users can choose to restock that item
Show the days left of the selected products
Turns left or right the circle calendar to xthe ower on this area, details of itemshow on the top.
Users can zoom in/out to check by yearor month
Helps to show the different ower iconsrepresents to different stages of items
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DESIGN
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DESIGN
Design on Sign Up page
Go to Home Page
Go to Sign Up Page
(Users can read the launch screens and login or sign up at the same screen.)
Screen launching at the top area.Users can swipe to next page andvice versa with still keeping the login/sign up page at below area.
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DESIGN
Login page:Users can connect with facebookor twitter. New users can chooseto sign up or login and reset password.
Sign Up page:Username, email and password are required.
Login and Sign Up
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DESIGN
Home page:Users can see the reminderand circle calendar once login.
List & Category page:Items sort by day left, and lterby category.
Purchase Report page:Summary of the total spent and lter by month or year.
Social page:Users can share posts or recomment to others.
Main Menu
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DESIGN
Home page:Circle calendar shows data by year.
Home page:Zoom in to show data bt the month.
Item Details page:Users can input or edit the dataof the opened day, category, quantity and price. Users can alsochoose to delete, share or restock.
Help page:Different icons represent todifferent stages of product life.
Main Menu - Details
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DESIGN
Take photo page:Users can photo for the products.
Scan Barcode page:Users can scan the product’s barcode to search the detailsof products.
Search page:If there is no barcode on productto scan, users can choose to searchthe brand name.
Add new items page:After scan barcode or searchthe brand name, users can inputthe batch code for nding theproduction date on products.
Add items
THANK YOUBY LINDY CHENG
VIEW THE DUMMY:
HTTP://INVIS.IO/8B17LR3WA
