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PRIVATE CERTIFICATION: STRENGTHS, WEAKNESSES AND POTENTIAL ROLE IN BIOENERGY IMPACT GOVERNANCE GOVERNANCE 1 Kevin Fingerman Global Bioenergy Partnership (GBEP) Food and Agriculture Organization of the United Nations [email protected] Bogor, Indonesia – 12/11/2012

4. Kevin Certification System · • The “razor’s edge” of certification • Conflicts between NGOs and corporations are the most obvious challenge – Greenwash vs. Aspiration

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Page 1: 4. Kevin Certification System · • The “razor’s edge” of certification • Conflicts between NGOs and corporations are the most obvious challenge – Greenwash vs. Aspiration

PRIVATE CERTIFICATION:

STRENGTHS, WEAKNESSES

AND POTENTIAL ROLE IN

BIOENERGY IMPACT

GOVERNANCEGOVERNANCE

1

Kevin Fingerman

Global Bioenergy Partnership (GBEP)

Food and Agriculture Organization of the United Nations

[email protected]

Bogor, Indonesia – 12/11/2012

Page 2: 4. Kevin Certification System · • The “razor’s edge” of certification • Conflicts between NGOs and corporations are the most obvious challenge – Greenwash vs. Aspiration

Sneak Preview…

• Concerns with biofuels

• What governments can/can’t regulate (WTO)

• Why producers certify

• Strengths of certification

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• Strengths of certification

• Weaknesses of certification

• What governments can do…

Page 3: 4. Kevin Certification System · • The “razor’s edge” of certification • Conflicts between NGOs and corporations are the most obvious challenge – Greenwash vs. Aspiration

Biofuels – concerns

– GHGs – LCA, direct and indirect LUC

– Biodiversity loss

– Soil loss

– Water use/pollution

– Air pollution

– Food security– Food security

– Labor issues

– Land rights issues.

3

�Why not just make a law that says “you can’t make biofuels this way here?”

So how to we take advantage of

potential while avoiding harm?

�Why not just make a law that says “you can’t sell biofuels made this way here?”

Page 4: 4. Kevin Certification System · • The “razor’s edge” of certification • Conflicts between NGOs and corporations are the most obvious challenge – Greenwash vs. Aspiration

WTO – the elephant in the room

• Regulating between “like products”– PPMs

– Tuna-Dolphin is the classic example

• There’s evidence governments can regulate for life cycle GHGsgovernments can regulate for life cycle GHGs– Many are doing it already

• Anything that can be tied to GHGs probably works– EU is an example

• There’s a lot we can’t cover in mandatory regulations

Given this…what can we do?4

Page 5: 4. Kevin Certification System · • The “razor’s edge” of certification • Conflicts between NGOs and corporations are the most obvious challenge – Greenwash vs. Aspiration

• Sustainable biofuels exist but are negatively overshadowed by the visibility of the poor performers.

• A credible set of rules (Standard) can be adhered to by companies to demonstrate biofuels deliver on their promise of sustainability

Certifying better biofuels

on their promise of sustainability

• Distinguish the best actors in the marketplace, incentivize improvement

• Open multi-stakeholder participation brings greater legitimacy and credibility.

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Page 6: 4. Kevin Certification System · • The “razor’s edge” of certification • Conflicts between NGOs and corporations are the most obvious challenge – Greenwash vs. Aspiration

Why producers certify?

• Comply with import restrictions (e.g. EU RED)

• Distinguish a high-performing product

• Capture an otherwise unreachable market

• Capture a price premium• Capture a price premium

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Page 7: 4. Kevin Certification System · • The “razor’s edge” of certification • Conflicts between NGOs and corporations are the most obvious challenge – Greenwash vs. Aspiration

Incentives vary• The “razor’s edge” of certification

• Conflicts between NGOs and corporations are the most obvious challenge

– Greenwash vs. Aspiration

– Creating a value proposition for business– Creating a value proposition for business

• Eco-minded consumers; B2B markets

• Management of operational and reputational risks

• Access to multiple regulated markets – one-stop shop

• Civil society groups can also have different priorities

– e.g. Social vs. environmental impacts – cane burning

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Page 8: 4. Kevin Certification System · • The “razor’s edge” of certification • Conflicts between NGOs and corporations are the most obvious challenge – Greenwash vs. Aspiration

Strengths - Certification can work…

• U.S. Organic food and drink market

grew from $1 billion in 1990 to $24.8

billion in 2009 to 3.7% market share

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Page 9: 4. Kevin Certification System · • The “razor’s edge” of certification • Conflicts between NGOs and corporations are the most obvious challenge – Greenwash vs. Aspiration

Weaknesses

• There’s evidence that people buy organic

products for private benefit.

– Market is limited

• Might not really ensure what we think/hope

• Could be over-aggressive to the point of • Could be over-aggressive to the point of

impracticality

• Profusion of standards

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Page 10: 4. Kevin Certification System · • The “razor’s edge” of certification • Conflicts between NGOs and corporations are the most obvious challenge – Greenwash vs. Aspiration

What can governments do?

• Provide incentives

– Tax breaks, financing etc.

– Double counting (after E.U. model)

– Certify production from owned land

– Procurement– Procurement

– Uptake an official label

• Amplify impact of certifications

– Identify best actors, publish lists of certified

producers, etc.

• Benchmark to desired criteria

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Page 11: 4. Kevin Certification System · • The “razor’s edge” of certification • Conflicts between NGOs and corporations are the most obvious challenge – Greenwash vs. Aspiration

THANK

YOU!!

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Kevin Fingerman

Global Bioenergy Partnership (GBEP)

Food and Agriculture Organization of the United Nations

[email protected]

Bogor, Indonesia – 12/11/2012