The 4 Most Dangerous Marketing & Sales Mistakes Small Businesses Make & How To

Avoid Them

With:Michael Stamatinos

Quick Overview Of What You Will Learn Today...

The 4 Most Dangerous Mistakes Small Businesses Make When it Comes To Their Marketing

How to bust the myths that you may have been led to believe about Marketing/Sales & how to avoid them

A New Perspective Of how To View Marketing & Selling

Getting The Most From This Talk...

You Don’t Have To Be Perfect, You Just Have To Get Started (Baby Steps)

Two Things That Will Hold You Back (“I Knew That” & “I Disagree”)

What To Bring: An Open Mind & Open Heart

There’s Nothing Scary Here. No Fear.

Why This Will Work For You - Proven Methods

General George S. Patton

“A Good Plan Effectively Executed Now Is Better

Than A Perfect Plan Executed Next Week.”

Childhood- Grew Up on Long Island, NY

Entrepreneurial Family

Learned A Great Deal About Business At A Very Young Age sitting across from my dad at the dinner table.

A LITTLE BIT ABOUT WHO I AM...

From Psychology to Sales

Garbage In Garbage Stays

UCLA

A Lot of “Learning”

My Current Definition Of Marketing & Selling

Marketing + Selling = Getting paid to solve Problems

Marketing = getting the attention of your ideal prospect & engaging with them.

Sales = the vehicle that gets your prospect to the desired outcome that they would like.

Shift Happens

Going from Un-welcomed Pest

Shift Happens

To Welcomed Guest

Problem #1 Not Having A Crystal

Clear Messaging & USP

Questions To Think About When Creating Your USP

Who are you?

What are you about?

Why Should I Consider Your Product/Services vs. Do Nothing?

What makes you different?

Problem #2 Not Having A Sales & Marketing Process In

Place (Hope Marketing)

Clients Are Won Or Lost In The Beginning Not At The End

Scenario Run Through - Does this happen to you?

Ask Yourself How That Lead Got Qualified?

Did They Meet The Criteria You Set?

If They Did, Have An Honest Conversation On Why They Didn’t Want To Use Your Services.

The Key To Predictable Business Growth Depends On Your Marketing & Sales Process

Problem #3Ending Marketing at Sale | Not Having A Back End In

Place

Problem #4 Not Asking Your Customers For Referrals & Making it A Part of Your Sales Process

How To Get Consistently Recommended To Other Potential

CustomersA Great Time To Ask For A Recommendation is Immediately After You’ve Done A Stellar Job & Provided Great Service

“____, You Seem To Be Happy With My [type of Product or Services]. And As you know All Of My Business Is By Referral, Can We Brainstorm For A Minute On Who You Know That We Can Help, Just Like We’re Helping You?”

Make It A Part OF Your Sales Process & Make Sure Your Clients Know About It Once You Put It In Place!

Bonus Problem #5Attempting To Make Your

Marketing Perfect

Quick Recap Of What’s Been Covered Today

You’ve Learned How To Start Creating Your USP

You’ve learned that it’s not about leaving it up to Hope or chance, but rather a systematic process to help get more potential customers

You’ve Learned That It’s Not About Closing A Sale But Rather, Getting To The Truth Faster With Prospects And Determining If You’re A Good Fit For Each Other

A Predictable Way To Build Client Flow Through Quality Introductions & Making It A Part Of Your Sales Process

What Questions Do You Have For Me?

To Schedule A No-Charge Private Conversation...

Please Go To: meetme.so/MichaelStamatinos

You’ll see a form where you fill out some basic information. Then my assistant will send you an email with a very short questionnaire so I can do some marketing intelligence & get

an understanding of what you’re looking to accomplish in terms of revenue goals this year.

Please note, if at any point you are not with integrity with this process, you’ll be removed from this application process

permanently. Sorry to have to mention this, but we’ve had “tire kickers” in the past & we will no longer let anyone into our world

who doesn’t share the same core success principles we do.

Hope We Get The Chance To Meet Personally

Thank You For Being Open Minded & Look Forward To Our Next Conversation : )

Please Go To: meetme.so/MichaelStamatinos