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4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

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Page 1: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point
Page 2: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Polybase in the Modern Data Warehouse

Lionel Pénuchot

DBI-B337

Page 3: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

I. New Insights through ‘Big Data’o Traditional vs. Modern Data Warehousing o New Choices & Data Platforms - When to use what?

II. PolyBase in Microsoft Analytics System (APS) o Overview about Microsoft’s APSo PolyBase’s Visiono PolyBase’s building blocks & functionality

III. Real-world customer production use cases with PolyBase

o Use Case Category I – Integration with external Hadoop o Use Case Category II – Integration with Microsoft Azure (Hybrid)o Use Case Category II – Integrated Appliance with PDW & HDInsight Region

Agenda

Page 4: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

4

New Insights through Big Data

Page 5: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

New World of Big Data & DW – Yet another ‘Hype’?

5

… data warehousing has reached the most significant tipping point since its inception. The biggest, possibly most elaborate data management system in IT is changing.

– Gartner, “The State of Data Warehousing in 2012”

Data sources

ETL

Data warehouse

BI and analytics

Page 6: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Impact on traditional DW

6

Data sources

ETL

Data warehouse

BI and analytics

Increasing data volumes

1

Near real-time

insights

3

Non-relational data

New data sources and types

2

Cloud-born data

4

Page 7: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

DATA ENRICHMENT AND FEDERATED QUERY

Extract, transform, load

Single query model Data quality Master data

management

INFRASTRUCTURE

DATA MANAGEMENT AND PROCESSING

Non-relationalRelational Analytical Streaming Internal and external

Data sources Non-relational data

BI AND ANALYTICS

Self-service CollaborationCorporate PredictiveMobile

The modern Data Warehouse

Page 8: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

When to use what?

Page 9: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Big Data Deployments (source: Gartner April 2014)

57%

14%

15%

10%4%

Gartner Survey April 2014

Piloting on premise Piloting in the cloudProduction on-premise with clus-terProduction on premise with appliance Production in cloud

2014 – 5% think Hadoop will replace existing DW solution (2013: 10%)

↓ 50% decline even with the presence of Hadoop 2.0

Page 10: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Big Data Applications (source: Gartner April 2014)

Interactive Analytics DBMS Stream Processing Search Graph applications0%

10%

20%

30%

40%

50%

60%

→ primarily includes SQL over HDFS (!)

Page 11: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Challenges for a modern data warehouse

Keep existing & legacy investment

Limitedscalability and

ability to handle new data types

Acquire Big Data solution

Significant training and data

silos

Buy new tier-one hardware appliance

High acquisition and migration

costs

Acquire business intelligence & tools

Complex with low adoption

Page 12: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

12

Microsoft’s Analytics Platform Systems (APS)

Page 13: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Introducing the Microsoft Analytics Platform SystemThe turnkey modern data warehouse appliance

Next-generation performance at scale

Enterprise-ready Big Data

Engineered foroptimal value

• Relational and non-relational data in a single appliance

• Enterprise-ready Hadoop aka HDInsight Region (HDI)

• Integrated querying across HDI and PDW via PolyBase

• Integration with Microsoft BI/Excel & 3rd party BI tools

• Near real-time performance with In-Memory Columnstore

• Ability to scale out to accommodate growing data

• Removal of data warehouse bottlenecks with MPP SQL Server

• Concurrency that fuels rapid adoption

• Industry’s lowest data warehouse appliance price per terabyte

• Value through a single appliance solution

• Value with flexible hardware options using commodity hardware

Page 14: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Core APS Features MPP and In-Memory Columnstore for best-in-class performance

• Store data in columnar format for massive compression

• Load data into or out of memory for next-generation performance with up to 60% improvement in data loading speed

• Updateable and clustered for real-time trickle loading

Up to 100x faster queries

Updateable clustered columnstore vs. table with customary indexing

Up to 15xmore compression

Columnstore index representation

C1

C3

C5

C4

C2

C6

Parallel query execution

Query

Results

Page 15: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

What’s HDInsight in the appliance? o Hadoop bits run on same HW as PDW regiono Separate appliance region – interconnected

via Infiniband to PDW region o Hortonworks HDP 2.0 bits on Windows

Server – including YARN execution framework o PolyBase certified with HDInsight on-premise

Core APS Features HDInsight Region

15

Page 16: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

1. Querying all of data sources through APS/PDWo allowing to query relational &

non-relational stores (on-premise) with single query interface

o On-premise data sources include not only Hadoop, but also RDBMSs or document-oriented stores*

2. APS/PDW as cloud-attach for Azureo allowing to scale storage &

leverage cloud compute (SQL DB, Azure HDI, Azure DocDB, Azure ML, Azure Search)

o Trickle effect (data migration from on-premise to Azure)

IBM DB2

Oracle

SQL Server

Your Apps

APS with PolyBase

On-premise

Hadoop

1.

Azure Storage

Microsoft Azure

cloud serviceHDInsight (Hadoop)

Azure SQL Database

Your Apps

2.

Core APS Features PolyBase for the (Big) Data Continuum

Page 17: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

17

PolyBase’s Principles

Split-based query

processing

Best-In-Class Performance

Supporting various Hadoop

distributions

Openness & Flexibility

Integration with Microsoft

Azure

Hybrid

Seamless with Microsoft BI & Third-Party

BI tools

Existing skill sets & tools

Mature T-SQL language surface

Preserving T-SQL

Semantics

Page 18: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

APS Overview

Demo

18

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19

PolyBase – Building Blocks &

Functionality

Page 20: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Microsoft APS w/

PolyBase

APS control & data nodes

Social

Apps

Sensor

&RFID

Mobile

Apps

WebApps

PolyBase – External Tables, Data Sources & File Formats

Data Scientists, BI Users, DB Admins

Your Apps

PowerPivot PowerView

PolyBase Split-Based Query

Processing

External Table

External Data

Source

External File Format

Hadoop

Relational DW

Page 21: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Split-based Query Processing

Your Apps

APS with PolyBase

On-premise

Hadoop

Indefinite Azure Storage

Microsoft Azure

Azure Express Route

Key principle - Leverage computation power of external Hadoop clusters

o Transparent pushing of computation into Hadoop on-the-fly

o No map/reduce or Hadoop skills needed o Reducing data volume to be transferred

Generalizing key principle in future releaseso Apply for all external data sourceso Azure for indefinite storage + as appliance

extension by making use of Azure compute o Leveraging compute of other data sources -

relational data sources or NoSQL platforms

Extensible approach o Ideas to plug-in other push-down engines in

futureo Further performance improvements in near

future

Page 22: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

PolyBase Query Use Cases PolyBase query scenarios (SELECT)

1. Run T-SQL over HDFS/Hadoop data2. Combine data from different Hadoop

clusters (e.g. production & dev/test) via PolyBase

3. Join relational data with non-relational data in HDFS/Hadoop

Customer Value o Ease-of-use & Improved Time-To-

Insights― Build the data lake w/o heavily investing

into new resources, i.e. Java & map/reduce experts

― Leverage familiar & mature T-SQL scriptsand constructs

― Seamless tool integration w/ PolyBase

HadoopMicrosoft APS w/

PolyBase

Your Apps

T-SQL

HadoopDev/Test

Page 23: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

PolyBase Import & Export Use Cases

PolyBase ETL scenarios (CTAS/CETAS)o Storing subset of Hadoop in PDW for frequent

access, i.e. in SQL Server’s columnar format (→ updatable CCI)

o Enabling data aging scenarios to more economic storage (→ ‘data lake’)

Customer Value ― Avoids the need of maintaining a separate

import or export utility― Allows building multi-temperature DW

platformso PDW/APS acts as hot query engine processing

most recent/relevant data sets o Aged data immediately accessible via external

tableso No need for deleting any data anymore

HadoopMicrosoft APS w/

PolyBase

Your Apps

T-SQL

Page 24: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

PolyBase for Hybrid Use Cases (Azure Integration)

APS w/ PolyBase

Your Apps

T-SQL

Azure Storage

cloud serviceHDInsight (Hadoop)

Azure SQL Database

Your Apps

APS as Azure-attach o Azure as cheap storage for keeping your data

forever o Mesh-up on-premise and cloud apps on your own

termso PolyBase as bridge between on-premise and

Azure

Customer Value o Indefinite storage and compute

― Azure as extension for your on-premise data assetso Cloud transition on your own terms

― Move only subsets of on-premise data, e.g. non-sensitive data

o Leverage new Azure data services ― Reduced capex & availability of new emerging data

services in Azure for on-premise focused users

Page 25: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

PolyBase for Round-Trip Scenarios

APS w/ PolyBase

Your Apps

T-SQL

Azure Storage

cloud serviceHDInsight (Hadoop)

Azure SQL Database

Your Apps

HadoopDev/Test

PolyBase RoundTrip Scenario (CETAS)o Processing non-relational data with relational data

and exporting it to your Big Data platform of choice

Customer Value ― Total freedom & flexibility o User can decide where to store the results of querying

different data sets

― Simplicity o Example: 1 T-SQL statement for

a) querying different Hadoop data sets, b) combining with relational data and c) storing results in Azure or in a different

Hadoop cluster

Page 26: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Polybase & Hadoop

Demo

26

Page 27: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

27

Real-world customer production use cases with

PolyBase

Page 28: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Listening to SQL customers – ‘Web 2.0’

‘We love Open-Source, but we love SQL Server Analysis Services (even more)’ o SQL Server SMP & Hadoop cluster

Pain Points with current solution1. ‘We are currently using a mix of SQOOP & BCP.’2. The integration with SQL Server should be

better, simpler & as fast as possible’ !s3. ‘Take a definition of an aggregate in Hive and

map it through SQL DDL’! 4. ‘Loading data from Hadoop to SQL must be

easier’. 5. ‘Hadoop is hard to deploy and maintain'.

insights

Page 29: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Use Case Category 1 – Integration with external Hadoop

clusters

Page 30: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Listening to SQL customers – Car Insurance

‘Pay-as-you-drive’ - Driver Discount & Policy adjustment o SQL Server 2012 PDW & HDP 2.0/2.1 on Linux

What they want to accomplish1. ‘We have increasing set of non-relational data – sensor

data & web data which we want to store in Hadoop.’2. ‘We want to get answers to our complex questions

fast’. 3. ‘We don’t want to learn a new tool or programming

language or paradigm to get the answers’.4. ‘We know how to use Microsoft tools and services’. 5. ‘We don’t want to maintain a complex infrastructure –

we trust Microsoft & SQL Server to help us’.

Page 31: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Listening to SQL customers – ShinSeGae

Investing into Online Shopping website (‘Korea’s Amazon’) o SQL Server 2012 PDW & HDP 1.3/HDP 2.0 on Linux

What they want to accomplish1. ‘We want perform complex data mining on

customer purchase data – basket analysis’. 2. ‘We want to understand the social media data

(reviews/Twitter) – specifically around our products & stores’.

3. ‘We will use Hadoop to keep all of our data ~ envisioned to be around 480 TB. PDW will be the efficient analysis engine for the hot & more recent data’.

4. ‘PDW & PolyBase are much faster than Hive’. 5. ‘We’re interested in using data mining cloud

services in Azure (hybrid scenarios)’

Page 32: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

HDP on Linux

APS/PDW

EDW

Analytic information(right customer

targeting)

Campaign

Recommendation engine & personalized advertising

Online Shopping

MallSSG.com(renewal)

Recent/hot data stored in

PDW

Solution Architecture (Details) – ShinSeGae

PolyBase

Queries

raw/cold/warm data

Complex Event Processing (Storm)Message Queues

(KAFKA, Open source)

Tracking Log Servers

Web log data(160GB/daily) – External Tables A, B, C1.

Unstructured/semi-structured text data - External Tables D, E, F Text (Board/SNS/

Internal Text )

Weather..

2.

Company emails – External Tables G, H, I

3.

Mails

EIS

OLAP(Tabular)

DATA Mining

Visualization

(Silverlight)

BI analyst

Operational Data Store

10 GB Ethernet

Page 33: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Hybrid scenarios - ShinSeGae

What they want to accomplisho On-premise: 15-20 HDP Hadoop cluster + 1

Rack PDWo How they want using Azure:

1. Cost-optimal backup for Hadoop data [WASB]

2. Scale-out environment to spin-up more compute on demand at busy times

3. Platform to leverage new data services, in particular Azure HDI and Azure Machine Learning

o Daily - 50 GB compressed data into Azure o Either planning to use custom API or

PolyBase CETASo Planning to use PolyBase to combine data from

on-premise and Azure

APS with scale-out PDW region

Your Apps

T-SQL

Azure Storage

cloud serviceHDInsight (Hadoop)

Azure SQL Database

Your Apps

Page 34: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Listening to SQL customers – TeleCom

‘Understanding network quality’ o SQL Server 2012 PDW & Hadoop on Linux

What they want to accomplish1. ‘We collect millions of network records for

quality assessment and capacity planning – on a daily basis’.

2. ‘Hadoop will be used for storage and ETL of these network record files’.

3. ‘PDW for more operational analysis, ad-hoc analysis, operational reports’.

4. ‘We are using Polybase along with Oozie-based orchestration for a seamless & automated integration’.

Page 35: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Hadoop cluster (18+

servers)

APS/PDW

EDW

Hot operational PDW data

Solution Architecture (Details) – Telcom

PolyBase

Queries

raw/cold data (Petabyte of network

logs)

High-frequency Event

Processing (Network logs)

Capturing Network logs (>300 GB/per day) – External Tables A,

B, C

Network quality

analysis

Capacity Planning

Visualization

(PowerPivot)

BI analyst/Planner/Decision-maker

Operational Data Store

Infiniband

Oozie Work-flows

Remote procedure calls via stored procedures to trigger PolyBase queries

HCatalog

Usage of Hive’s Metadata stores

Page 36: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Listening to SQL customers – Oil & Gas

‘Analyzing oil drilling rigs’o SQL Server 2012 PDW & external Hadoop

What they want to accomplish1. ‘Each drilling rig is equipped with sensor devices

and we want to store the incoming sensor data into Hadoop’.

2. ‘We want to use PolyBase to access these sensor data’.

3. ‘We want to monitor our rigs in near real-time’.4. ‘We want to conduct predictive analysis – which rigs

are running poorly, which rigs show similar symptoms’.

Page 37: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Use Case Category 2 – Integration with Microsoft Azure

Page 38: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Listening to SQL customers – Government

‘Bridging the gap between cloud & on-prem’ o SQL Server 2012 PDW & Azure HDInsight

What they want to accomplish1. ‘HDInsight/Hadoop in the cloud to store and massage

our raw data (XML files) generated by our web-application’.

2. ‘PDW to keep the data on-prem (legal requirement) and to have an efficient query engine for analysis purposes’.

3. ‘PolyBase is a great way of accessing our files in the cloud via simple T-SQL.’.

4. ‘With this solution, we can allow web users to quickly ask questions while the heavy, more complex business analysis is accomplished by PDW users’.

Page 39: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Microsoft BI stack

IBM Cognos

Solution Architecture (Details) – Government

PolyBase

Queries APS/PDW

EDW

PDW/APS for fast query response & data

processing of hot data

Operational Data Store

Public Internet or Azure Express

Route

Transforming to large text files ~ 10 GBs each

(External Tables)

HDI on Azure

cheap data store – alternative to Hadoop on-

prem solution

Azure Blob Storage

Web Application for Tax Filing (e-

invoice)

Web apps- Generating tons of

smaller XML files (~7KB each)

Other Web Feeds

HDI tools for data transformation

Page 40: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Use Case Category 3 – Unified Appliance with PDW and

HDInsight region

Page 41: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Listening to SQL customers – Beverage & Vending Machines

‘What are you drinking? Why is the machine down’? o SQL Server/APS with PDW & HDI region

What they want to accomplish1. ‘We want a complete solution stack – we

do not have Hadoop experts in-house and don’t have the money to get it’.

2. ‘We want to store all raw data coming from vending machines into Hadoop’.

3. ‘360 degree of all our data – structured customer data & unstructured data coming from vending machines’.

4. ‘Predicate maintenance of machines’.

Page 42: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Listening to SQL customers - Microsoft DDSG

What they want to accomplishoOffering data management services to other

Microsoft groupsoCookie scoring for msn.com o 3TB of data for each analysiso Added PolyBase for Reporting & PowerQuery o Previously – o Analysis solely done via HiveQLo Results are writing back in SQL Server for reportingo PowerQuery via HiveODBC driver

‘Data Management Services for Microsoft Teams’o APS with PDW & HDInsight region

Page 43: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Solution Architecture (Details) – Internal Microsoft Data Scientist

PowerQuery/PowerView/PowerMap

Data scientist group 2 - Using Polybase for existing tooling (T-SQL, BI

tools) performing processing of complex analytical queries & consistent

management experience

Full Rack PDW

Polybase Queries

PDW regionHDI region

1 scale unit HDI regionS

ecu

re G

ate

way &

A

D In

teg

rati

onmsn.com – Log

files

Analyzing ~3 TB Web Traffic

Microsoft servers – Log

files

Data scientist group 1 - using chaining of Hive queries & PowerQuery via HiveODBC

Hive & PowerQuery via Hive ODBC

Analytical queries via SSDT

APS with PDW & HDI region

System Center & Admin-Console

Infiniband

Page 44: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Polybase & Azure

Demo

44

Page 45: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

27 Hands on Labs + 8 Instructor Led Labs in Hall 7

DBI Track resources

Free SQL Server 2014 Technical Overview e-book

microsoft.com/sqlserver and Amazon Kindle StoreFree online training at Microsoft Virtual Academy

microsoftvirtualacademy.com Try new Azure data services previews!Azure Machine Learning, DocumentDB, and Stream Analytics

Page 46: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

DBI-B310 Microsoft Analytics Platform System OverviewDBI-B331 Microsoft Analytics Platform System Deep Dive

Resources

Page 47: 4 New Insights through Big Data New World of Big Data & DW – Yet another ‘Hype’? 5 … data warehousing has reached the most significant tipping point

Resources

Learning

Microsoft Certification & Training Resources

www.microsoft.com/learning

Developer Network

http://developer.microsoft.com

TechNet

Resources for IT Professionals

http://microsoft.com/technet

Sessions on Demand

http://channel9.msdn.com/Events/TechEd

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© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.