4.04 PowerPoint

4.04 Understand activities and careers in marketing.

Marketing Marketing is not an

event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely. - Jay Conrad Levinson

Marketing is…

• Developing, promoting, pricing, selling, and distributing products

• Needs vs. Wants

A target market is…

• The group of consumers a business desires to have as customers.

• Customer vs. Consumer– Customer buys the product– Consumer uses the product

Products are…

• Both goods and services

• Goods are tangible

• Services are intangible

The benefits to marketing are…

• New and improved products

• Lower prices

Marketing Mix (The 4 P’s)

1. Product

2. Place (Distribution)

3. Price

4. Promotion

Product

• What are products?

• How are new products developed?

• How are existing products improved?

Place

• Where are products available for sale?

• How do the products get distributed to stores and consumers?

Pricing

• How do sellers know what price to charge?

• What factors influence prices?

Promotion

• How are customers made aware of products?

• How does the seller entice the buyer to purchase the product?

Marketing Careers

• Fashion Merchandising

• Travel and Tourism

• Marketing Management

• Market Researcher

Marketing Careers

• Salesperson

• Sports and Entertainment Marketing

• Sales Manager

• Telemarketer

Marketing Careers

• Buyer

• e-Marketing