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The 2018 Atlanta Jazz Festival is produced by

the City of Atlanta Mayor’s Office of Cultural Affairs

41st annual atlanta jazz festival2018 event summary

contents

at-a-glance pg.4

performance line-up pg.6

brand activation pg.10

demographics pg.18

public relations & media pg.22

31 days of jazz pg.26

our leaders pg.28

contact information pg.29

sponsors & supporters pg.30

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with gratitude

Thank you for a fantastic festival season!

We appreciate your support of the 41st Annual Atlanta Jazz

Festival and are honored to be the keepers of this proud

tradition. It is with great pleasure that we provide this platform

for both aspiring and renowned musicians, as well as provide

this rich cultural experience for residents and visitors.

This year the Atlanta Jazz Festival presented an exciting and diverse

array of jazz talent on three stages in Piedmont Park throughout

the festival weekend, including a full day devoted to female-forward

performances on all three stages. With 31 Days of Jazz, we presented

or partnered in 52 different jazz events throughout the months of May.

We simply could not have made this happen without the

support of Mayor Keisha Lance Bottoms and the Atlanta City

Council, our sponsors, media partners, Atlanta Jazz Festival,

Inc. Board of Directors, AJF Society Members, 31 Days of Jazz

Entertainment Partners, OCA staff members, festival crew, and

our festival patrons. To every single one of you: thank you!

We were honored to present the 41st Atlanta Jazz Festival with your

support. We look forward to continuing to entertain aficionados

and expose new listeners to the rich heritage of Jazz music.

Yours in Jazz,

Camille Russell Love

Executive Director,

Mayor’s Office of Cultural Affairs

City of Atlanta

3

aboutAtlanta Jazz Festival is regarded as one of the

largest FREE jazz festivals in the country. An

annual celebration of the music, culture and

art of jazz begins in May and culminates each

Memorial Day weekend, with an outdoor festival

featuring jazz artists from all over the world.

Atlanta Jazz Festival (www.atlantafestivals.com) is

produced by the City of Atlanta Mayor’s Office

of Cultural Affairs (www.ocaatlanta.com). It is FREE

and open to the public. Atlanta Jazz Festival

is funded through the support of the City of

Atlanta, corporate sponsorships, as well as

Atlanta Jazz Festival, Inc., a non-profit entity

dedicated to preserving the legacy of the

Atlanta Jazz Festival.

missionThe mission of the Atlanta Jazz Festival is to

expose and entertain a diverse audience of Jazz

aficionados, young Jazz enthusiasts and aspiring

musicians to the rich heritage and variety of

Jazz as an authentic form of American music.

summaryThe Atlanta Jazz Festival kicked off its 41st

year of free jazz concerts in Piedmont Park

over Memorial Day Weekend, May 26 – 27,

2018. The festival feels fortunate to be able to

showcase the talents of so many artists year

after year. Jazz is a musical genre that can get

overlooked, and this festival strives to show

younger generations how truly innovative jazz

is and how it influences the music of today.

Leading up to Memorial Weekend, the Mayor’s

Office of Cultural Affairs scheduled 31 days of

jazz performances throughout metro Atlanta.

Various artists performed at specified MARTA

stations for MARTA Mondays, the Colony

Square Helipad for Jazz in the Sky on Tuesdays,

Suite Jazz Lounge for the Suite Jazz Series on

Thursdays, Twilight Jazz at Atlantic Station on

Fridays, Jazz in the Airport Atrium at Hartsfield-

Jackson International Airport, local public parks

for the Neighborhood Jazz Series and more.

The festival in Piedmont Park featured three

stages: the Next Gen Stage, the Contemporary

Stage and the Legends Stage. On Saturday,

all three stages featured all female headliners

including Linda May Han Oh Quintet (Next

Gen Stage), Jazzmeia Horn (Contemporary

Stage) and Dianne Reeves (Legends Stage).

The Next Gen Stage and the Contemporary

Stage also spotlighted rising stars such as

Sasha Berliner Escapades, Shayna Steele, Cory

Henry & The Funk Apostles over the weekend.

The Wind Creek Legends Stage was honored

to headline great talents such as The Bad

Plus and Jon Batiste with the Dap-Kings.

at-a-glance

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100,000in attendance

5

38%were first time visitors

31%have attended between 1-5 years

17%have attended between 6-10 years

5%have attended between 11-15 years

4%have attended between 16-20 years

5%have attended 21+ years!

The festival continues to both grow and retain its audience each year:

48%live in the city of Atlanta

33%came specifically to Atlanta for the festival

13%were vacationing in Atlanta and decided to visit the festival

6%were in Atlanta on business or some other reason

15%are veterans

performance line-up

saturday, may 26

12:30p s a s h a b e r l i n e r e s c a p a d e s

2:30p c a m i l l e t h u r m a n w i t h t h e d a r r e l l g r e e n t r i o

4:30p s h a y n a s t e e l e

6:30p l i n d a m a y h a n o h q u i n t e t

saturday, may 26

1:30p t h u m b s c r e w : m a r y h a l vo r s o n , m i c h a e l f o r m a n e k & t o m a s f u j i w a r a

3:30p t e r r i l y n e c a r r i n g t o n a n d s o c i a l s c i e n c e

5:30p a n a t c o h e n q u a r t e t

7:30p j a z z m e i a h o r n

sunday, may 27

12:30p r i a l t o j a z z f o r k i d s

2:30p a n t o i n e r o n e y t r i o f e a t u r i n g k o j o r o n e y

4:30p m o r g a n g u e r i n

6:30p m a t t h e w w h i t a k e r

sunday, may 27

1:30p t h e g e o r g i a h o r n s

3:30p r i c h i e g o o d s & t h e g o o d s p r o j e c t

5:30p s i d e w a l k c h a l k

7:30p c o r y h e n r y & t h e f u n k a p o s t l e s

next gen stage

contemporary stage

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saturday, may 26

12:00p a l e x a n d r a j a c k s o n

1:00p yo k o m i w a t r i o

3:00p j a n e b u n n e t t & m a q u e q u e

5:00p t h e i n g r i d j e n s e n c o l l e c t i ve

7:00p t i a f u l l e r q u a r t e t

9:00p d i a n n e r e e ve s

sunday, may 27

1:00p t h e l a o t i z e r q u a r t e t f e a t u r i n g e r i c m a r i e n t h a l

3:00p t h e r u s s e l l m a l o n e q u a r t e t

5:00p m . f. p r o d u c t i o n ’ s l a t i n j a z z a l l s t a r s

7:00p t h e b a d p l u s

9:00p j o n b a t i s t e w i t h t h e d a p - k i n g s

legends stage

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marta mondays

monday, may 7

c h r i s b u r r o u g h s t r i o l i n d b e r g h m a r t a s t a t i o n

monday, may 14

m i k e w a l t o n q u a r t e t a vo n d a l e m a r t a s t a t i o n

monday, may 21

g r ü t m i d t o w n m a r t a s t a t i o n

late night jazz jam

saturday, may 26

r o y a l k r u n k j a z z o r k e s t r a p i e d m o n t r o o m a t p a r k t a ve r n

8

grüt at midtown station

neighborhood jazz series

sunday, may 6

g r i t z a n d j e l l y b u t t e r, w o l f p a c k a t l w e s t m a n o r p a r kPresented by Council President Felicia Moore and Councilmember Andre Dickens, Post 3 At Large

saturday, may 12

l a t r e s e b u s h , l i l j o h n r o b e r t s a n d f r i e n d s w a s h i n g t o n p a r kPresented by Councilmember Ivory Lee Young Jr. in conjunction with the Atlanta Beltline’s Jamboree

sunday, may 13

b r e n d a n i c o l e m o o r e r, e q j o h n a . w h i t e p a r kPresented by Councilmember Marci Collier Overstreet

saturday, may 19j u l i e d e x t e r, g r o o v e c e n t r i c w i l s o n m i l l p a r kPresented by Councilmember Andrea L. Boone

sunday, may 20

m a b u ’ s a r k b a n d , t h e m i l k s h a k e q u i n t e t g r a n t p a r kPresented by Councilmember Carla Smith

9 neighborhood jazz series west manor park

brand activation

wind creek casino & hotel

tito’s vodka

moët & chandon

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bud light

coca-cola11

united healthcare

sprouts publix1212

fontis

georgia’s own credit union

children’s healthcare of atlanta

hennessy

13

atlanta united

atlanta hawks14

atlanta hawks

quest nutrition

atlanta history center

georgia state university

lyft15

metropcs

red bullkind snacks

cricket1616

gpb

wclk 91.9

georgia grown

diamond resorts

wjza 1011.1

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demographics

education

age

54%female

46%maleIn 2017, 29% of attendees were male– a notable increase!

gender

ethnicity

20% post graduate

43% college graduate

23% completed some college

10% high school graduate

4% completed some school

18

of attendees have at least a college degree

of attendees have completed at least

some college

16%18-24

26%25-36

26%37-48

7%65+

28%37-48

of attendees are under age 50

68%

86%

56%black or african american

24%white or caucasian

7%hispanic or latino

7%asian/pacific islander

3%native american or american indian

3%other

63%

finances household structure

purpose of visit

banking preferences

3% $250,000+

23% bank of america

55% visa

25% $50,000-$74,000

6% pnc bank

16% american express

20% $25,001-$49,999

11% suntrust

8% discover

22% of attendees have a brokerage account

12% Under $25,000

21% other

9% $150,000-$249,000

23% wells fargo

30% mastercard

14% $100,000-149,999

15% credit union

17% $75,000-$99,000

$178 spent at festival, on averageup 10% from last year

19

of attendees have a household income greater than $50k

68%

39%single, no children

48%not visiting / live here

15%single,with children

33%here for atlanta jazz festival

13%vacation / pleasure

4%business

2%other

47%rent their residence

53%own their residence

26%partnered,with children

20%partnered,no children

preferred credit cardspreferred banks

6% metlife

travel

insurance

festival lodging

24% one night

21% state farm

54% delta

37% two nights

39% three nights or more

56% fly most frequently for personal travel

12% progressive

24% bc/bs

6% united

2% frontier

14% aetna

17% marriott

6% best western

13% loews

4% sheraton

10% hyatt

14% other

15% hilton

7% american family

4% prudential

5% hampton inn

19% geico

13% w midtown

14% allstate

4% holiday inn

18% other

14% cigna

28% southwest

10% fly most frequently for business

8% american

16% kaiser

34% fly most frequently for both personal & business

15% humana

17% other

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reason for air travelpreferred airlines

7% within the last month

20% within the last year

11% within the last 6 months

61% never visited

last casino visit within driving distance

health insurance car/home/life ins.

hotel stay duration

hotel properties

17%stayed in a hotel

service providers

transportation

28% at&t

15% sprint

21% verizon

4% cricket

36% comcast/xfinity

14% metropcs

6% spectrum

18% other

6% dish

21% directv

4% charter

19% toyota

16% at&t

4% audi

10% other

5% cadillac

2% lincoln

5% kia

2% porsche

37% other

12% ford

3% buick

8% bmw

3% jaguar

8% use daily

47% n/a

18% use weekly

27% use monthly

21

cell provider preferences

transportaion to festival current car make

rideshare app usage (e.g. uber, lyft)

cable/internet provider preferences

61%car

16%marta

12%bike or walk

11%uber or lyft

71%have used

rideshare apps previously

public relations & media

website a t l a n t a f e s t i v a l s . c o m

The bounce rate represents the percentage of visitors who enter the

site and leave the site only having viewed a single page, rather than

continuing to view other pages within our site. Low bounce rates

are great! This bounce rate is one of the lowest our PR & marketing

firm has ever seen, meaning people are exploring the website!

36,575unique visits6,556 in April, a 458% increase

326,212page views58,058 in April, a 462% increase)

6.37pages per visit

2:26avg. time on site

0.07%bounce rate*

51,178total visits8,293 in April, a 462% increase

Robust national, regional, and local media coverage reached an audience of over 106 million people.

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mobile channel a t l j a z z f e s t . c o m

social media

2,011unique visits204 in April, an 886% increase, year-over-year 75.9% increase

3,315page views371 in April, a 794% increase

63,437page likes

8,993twitter followers

4,763instagram followers

1.12pages per visit1.32 in April, a 14.8% decrease

4:12avg. time on site3:47 in April, an 11% increase, year-over-year 4% increase

18.40%bounce rate29.43% in April, a 37.47% decrease, year-over-year 15% decrease

2,956total visits282 in April, a 948% increase

For the first time, the festival partnered with up-and-coming

social media app SpokeHub. The app, which focuses on real-

time social media engagement, included a main Atlanta Jazz

Festival “Hub” and three “Sub Hubs” for each stage at the

festival. In the two-day span of the festival, the Hubs received

801 visitors.

attendee’s active usage, by platform

23

12%linkedin

15%google+

67%facebook

16%twitter

14%snapchat

36%instagram

151 hub members

229 total reactions

334 total messages

The festival’s comprehensive marketing campaign combined a mix of traditional

advertising with social media, digital marketing and outdoor. The marketing campaign

is valued at just over $350,000 and garnered over 20 million impressions.

Atlanta Business Chronicle

Atlanta Intown

Atlanta Magazine

Atlanta ShowGuide

Atlanta Tribune

Buckhead Reporter

1,200,000circulation

$22,000ad value

print

ArtsATL.com

Atlanta Daily World

Atlanta Tribune

Atlanta ShowGuide

Clear Channel

digital

3,200,000impressions

$31,000ad value

Creative Loafing

Downbeat Magazine

InSite Magazine

JazzTimes

Sandy Springs Reporter

Creative Loafing

Downbeat

JazzTimes

InSite

Outfront

24

MARTA bus banners

MARTA station signage

Hartsfield-Jackson Airport signage

Hartsfield-Jackson Airport video

200 street banners

Digital billboards

outdoor

15,500,000impressions

$250,000ad value

WABE

WCLK

radio

300,000impressions

$51,000ad value

WJZA

WRFG

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31 days of jazz

The Atlanta Jazz Festival attracted 500,000+

participants throughout the 31 Days of Jazz

program. 31 Days of Jazz features festival-

produced events - such as MARTA Mondays,

the Neighborhood Jazz Series, and the Late

Night Jazz Concerts – as well as featuring

jazz-related events produced by our

Entertainment Partners in their own venues.

Our partners get the opportunity to highlight

their establishment as a member of the jazz

community, while the Atlanta Jazz Festival

provides marketing, public relations and

promotional support through press releases,

social media and collateral materials. Together,

we ensure there is jazz to be heard in

metropolitan Atlanta every single day of May!

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27 late night jazz jam at park tavern

our leaders atlanta jazz

festival team

Melissa Laurenceau,

Festival Director

Don Dixon,

Director Of Marketing & Partnerships

Ryan Baill,

Production & Sponsorship Coordinator

Vallerie Simpson,

Special Projects Coordinator

Hunter Sims,

Production Coordinator

Devin Young,

Project And Communications Coordinator

Elena Gagon,

Production Intern

Marketing, Pr And Interactive Managers:

Sharon Goldmacher

Jamie Donaldson

Maggie Mcdaniel

Frances Chang

mayor Keisha Lance Bottoms

mayor’s office of cultural affairs Camille Russell Love, Executive Director

atlanta city council

Felicia A. Moore, Council President

Michael Julian Bond, Post 1 At Large

Matt Westmoreland, Post 2 At Large

Andre Dickens, Post 3 At Large

Carla Smith, District 1

Amir R. Farokhi, District 2

Ivory Lee Young, Jr., District 3

Cleta Winslow, District 4

Natalyn Archibong, District 5

Jennifer N. Ide, District 6

Howard Shook, District 7

J.p. Matzigkeit, District 8

Dustin Hillis, District 9

Andrea L. Boone, District 10

Marci Collier Overstreet, District 11

Joyce M. Sheperd, District 12

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William A. Alexander

James Anderson

Michael K. Anderson

Dwight & Desiree Andrews

Carla Booker

Frederick & Suzanne Burks

Imara Canady

Gary & Margaret Cassis

Marquette & Jana Chester

Peter Conlon

Gregory Davis

Margo M. Davis

Dr. & Mrs. Steve Dawkins

Miko DeFoor & Tina Simmons

Eugene & Norene Duffy

Bernee & Hillary Dunson

Dr. Christopher Edwards

Steve & Terri Ewing

Ryan & Marsha Glover

Sherman Golden

Ernest & Patrice Greer

Dan & Sonya Halpern

Charles E. Harris

Orien Harris

Valerie Jackson

Alexandra Jackson

Dr. & Mrs. Ty James

Tharon Johnson

Kelly King

Kenny Leon & Jennifer Thompson

Pascal & Marva Lewis

C.W. Matthews

Derrick & Vikki Morrow

Jay & Kelley Myers

Donna Northington

John & Vicki Palmer

John & Monica Kaufman Pearson

Armond & Sharon Perkins

Stephen C. Peters

Vince Phillips

Dr. & Mrs. Erich Randolph

Arthur & Jay Richardson

William & Marian Roach

Michael & Donata Ross

Doug & Bijal Shah Shipman

Frank & Robyn Sims

Hassan & Walkitria Smith

Pamela Smith

Howard K. Smith

Dr. and Mrs. Reed Tuckson

Dr. Robert F. Vogt, Jr.

Mack Wilbourn

Gregory Williams

Jim Williams

Phillana Williams

Mtamanika Youngblood

Chaka Zulu

ajf society members

/atlantajazzfestival

@atlantajazzfest

@atlantajazzfestival

contactcamille russell love executive director, city of atlanta mayor’s office of cultural affairs

email crlove@atlantaga.gov phone 404.546.6999

233 Peachtree Street NE Harris Tower, Suite 1700 Atlanta, GA 30303

DeWayne Martin

Patrick & Jacqueline Royster

Brian Sadler

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atlanta jazz festival, inc. board of directors

Hillary Dunson, Board Chair

Camille Russell Love, Ex-Officio

Eddie Bridgeman, Sr., Ex-Officio

Gary Cassis

Margo M. Davis

Eugene Duffy

Sherman Golden

Pascal Lewis

Vikki Millender-Morrow

Joseph V. (“Jay”) Myers Iii

Erich Randolph

contributors

sponsors & supporters

ATLANTA

official media partners

c r e a t i v e l o a f i n g c l e a r c h a n n e l o u t d o o r o u t f r o n t m e d i a w a b e 9 0 .1 n p r w c l k w j z a w o w n o w w r f g w s b - t v

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may 25 & 26, 2019memorial day weekend

piedmont park

42nd annual