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48Sheet 2012 Catalogue
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48Sheet Artists:MadeIn Company | Shanghai
Raqs Media Collective | Delhi
Mary Mazziotti | Pittsburgh
Ben Long | London
Steve Rosenthal | London
Stephen Brandes | Cork
Elizabeth Rowe | Birmingham
Redhawk Logistica | Birmingham
Ian Richards | London
Tom Tebby | Birmingham
Candice Smith | Birmingham
Maurice Doherty | Berlin
Shail Belani | Mumbai
Lucy McLauchlan | Birmingham
Matt Watkins | Birmingham
Lawrence Roper | Birmingham
Dan Burwood | Birmingham
Glenn Anderson | Birmingham
Harry Blackett & Robin Kirkham | Birmingham
Steve Parsons | Birmingham
Helen Sweeting | Birmingham
Faith Pearson | Birmingham
Mark Murphy & Craig Earp | Birmingham
Jim O’Raw | Birmingham
Tidal Grace | Vancouver
Gerard Hanson | Oxford
Baptist Coehlo | Mumbai
The billboard is dead. Long live the billboard.
48sheet.com
L i ve
Wi re
Raqs Media Collective
Me
Tr y
MadeIn CompanyPhotographed by Leah Carless
Photographed by Helen Ogbourn
From the 2 – 29 April 2012 up to 100 10ft x 20ft 48Sheet billboards will be utilised as platforms for creative expression by 29 artists to transform the city of Birmingham into an urban gallery. Regional, National and International artists including MadeIn Company (Shanghai) and Raqs Media Collective (Delhi) will create large scale work to exhibit within public space, in response to the projects overarching theme of ‘cultural curiosity’.
Steve Rosenthal
48Sheet aims to create a large-scale artistic intervention for
people to discover within their everyday commute or journey
across the city and parts of the region.
Artists have responded and challenged the repetitive rhythm
of a traditional advertising campaign to create a network
of unique and distinctive responses that will raise levels of
consciousness and arouse curiosity.
Advertising free clusters of billboards have been selected
and mapped to create several routes to encourage people to
navigate, explore, discover and rediscover their city from
a different perspective.
With special thanks to 48Sheet Advisory Board members
for supporting the commissioning, selection and curatorial
process of the project:
Professor Chris O’Neil
Executive Dean of Birmingham Institute of Art and Design
Jonathan Watkins
Director Ikon
Professor Jiehong Jiang
Director of Centre for Chinese Visual Arts (BIAD)
Glenn Howells
Director Glenn Howells Architects,
Nigel Edmondson
City Design Manager Birmingham City Council
Beverley Nielsen
Director Idea Birmingham
Sophia Tarr
Art Producer & Consultant
Claire Farrell, Director of EC-Arts
Preface.
Birmingham, the manufacturing centre of the United
Kingdom has always valued and always will value the arts.
Birmingham knows that its centralisation to manufacturing
is best led by a community that understands the relationship
between sometimes crude industrial process and the
beautiful and refined. Birmingham is the original design
city. Despite the perception that manufacturing has all but
disappeared in the UK, nothing could be further from the
truth. Birmingham continues to define the high value and
desirable because it is a city that has always invested in
arts that are beautiful, sublime, challenging and cordial.
For a city to be successful there needs to be a proper
and balanced blend of innovation, skills, connectivity and
environmental quality. Birmingham has this blend and so
continues to develop and attract the talented and ambitious
from across the world.
The CBSO, Jaguar Landrover, Glenn Howells Architects and
the Ikon are world defining organisations who are committed
to Birmingham and the region because they know the
city enriches them, their people and their work.
So, turning Birmingham itself into a major urban art gallery
through the vision of EC Arts is further evidence that we care
about our environment and we want to feed and challenge
our creativity.
48Sheet is a remarkably ambitious project and it sits
comfortably within the context of this remarkably
ambitious city.
Prof Chris O’Neil, Executive Dean of Birmingham Insitute of Art and Design
The original design city.
Mary MazziottiPhotographic interpretation by Martin Pickard, for Birmingham Viewpoint competition.
Tom TebbyPhotographed by Nicole Scribble
Tom Tebby
Raqs Media CollectivePhotographed by Helen Ogbourn
Ben LongPhotographed by Leah Carless
Matt WatkinsLive installation 2 April 2012
Photographed by Leah Carless
MadeIn CompanyShanghai
Raqs Media CollectiveDelhi
Mary MazziottiPittsburgh
Ben LongLondon
Hin t
Taken
48SheetProgramme 2012
All events will take place at 48Sheet project space, The Mailbox, Birmingham B1 1XL
Artist talk: Stephen Brandes2 – 2.40pm Thursday 19 April
Workshop: Screen Printing with Jim O’Raw12 – 5pm Saturday 21 April
Papergirl night 7.30– 11pm Tuesday 24 April
Workshop: Rip of Brum with Steve Parsons1.30 – 5pm Wednesday 25 April
Workshop: Shanty towns with Faith Pearson2 – 5pm Friday 27 April
Event: Collage party with Elizabeth Rowe12pm – 5pm Saturday 28 April
Papergirl distribution day 12pm onwards Saturday 28 April
For more information please visit48sheet.com
Ian Richards London
Tom Tebby Birmingham
Candice Smith Birmingham
Maurice DohertyBerlin
Steve Rosenthal London
Stephen Brandes Cork
Elizabeth Rowe Birmingham
Redhawk LogisticaBirmingham
Shail Belani Mumbai
Lucy McLauchlanBirmingham
Matt Watkins Birmingham
Lawrence Roper Birmingham
Dan BurwoodBirmingham
Glenn Anderson Birmingham
Harry Blackett & Robin Kirkham Birmingham
Steve Parsons Birmingham
Isn’t the plumage beautiful?
Just say the first thing that pops into your mind
Gerard Hanson Oxford
Baptist CoehloMumbai
Tidal Grace Vancouver
48sheet.com
Helen Sweeting Birmingham
Faith PearsonBirmingham
Mark Murphy & Craig EarpBirmingham
Jim O’RawBirmingham
Dream like purple old building,very modern for its time has taken over
the smell of chocolate in my gardenall through the night andwe don't want to lose it
Elizabeth RoweMadeIn CompanyPhotographed by Leah Carless
Ben LongPhotographed by Tim Cornbill
http://www.birminghamviewpoint.com/48sheet
Birmingham Viewpoint competition.
Shail Bela
Photographed by Patrick Dandy
Ben Long
Photographed by Tim Cornbill
Mary Mazziotti
Photographed by Martin Pickard
Raqs Media Collective
Photographed by Helen Ogbourn
Helen Sweeting
Photographed by Edward Moss
Tom Tebby
Photographed by Nicole Scribble
Ben Long
Photographed by Claire Hartley
Helen Sweeting
Photographed by Dave Harte
Mary Mazziotti
Photographed by Leah Carless
http://48sheet.com/map/cycle-routes
Cycle routes & map.
Above map and routes created by Eliot Daves
48Sheet ‘pop up’ project space intended for artists to talk, respond, create and collaborate. The Mailbox, Birmingham B1 1XL
Project space.
Lee Crutchley
Tidal Grace
11 artists, 11 OHP’s, acetate & marker pens. March 2012
Draw off.
Isn’t the plumage beautiful?
Just say the first thing that pops into your mind
Harry Blackett & Robin Kirkham
Birmingham is a city of two-million. It’s a place where
local and regional artists sit alongside large corporate
advertising – and they’re vying for your attention! It’s a city
of artistic enterprise and social tradition held together by a
pedestrianized commercial centre. The philosophy backing up
48Sheet – a wide reaching public art project – involves artistic
intervention and staging walking and cycle routes around the
city. The point being to render a minds-eye collage of the city.
This type of civic-minded activity recalls the fertile nomadic
practices of the fluxus city happenings of the 70’s. Back then,
artists unearthed poetic statements by carving up decaying
buildings, and stumbled on joyous moments by getting the
public to join in with their musically-rhythmic performances.
This type of happening pioneered re-engagement both for
artist and the public with what was already there in their cities.
This year, 48Sheet emulates a fluxus-happening, this time
on the streets of Birmingham. The invitation is for the public
and they’re being asked to ‘encounter art in a public space’.
It’s an opportunity to reengage with the poetry and joy of the
city. The project combines flamboyant gestures of art with the
human-ized activities of walking and looking.
Walking provides scope to reengage with parts of the city once
forgotten and looking becomes an act of critical engagement.
Putting art in an advertising space may make us once again
critical of the advertising billboard space; but also don’t forget
to look at the urban landscape around these sites. By using
art in this way 48Sheet encourages advertisers to see us as
more than just puppet-consumer-spectators with a buck in
our back pocket.
We have feelings and desires beyond that. And walking and
looking brings us closer to exploring those feelings. The
project offers a way for us to alter our beliefs about how we
want to engage in our city. Jane Warnick of the campaigning
organisation Building Futures says that the best projects
get people ‘to smile, stop and ponder, to generate memory.
To develop a reaction. Or simply see anew a place that has
dropped out of our view’. Walking, or better still, wondering
around and looking are purposeful activities that help us to
do this.
Walking and looking
Text by Paul Wright. 48Sheet writer-in-residence. April 2012
In between, around and about.A quick insight into what happens when walking and looking are made political acts;
some ways that visual art helps reframeour perceptions of Birmingham’s industrial landscape.
There won’t be any rousing done by rebel advertising slogans.
And you’ll notice that the paternalistic messages that usually
flourish, where advertising billboards colonise the streets, have
been pasted over. This means you won’t be told how to feel
or how good to look. You’ll simply be able to observe at close
range the fidelity of fine detail in the art works. And observed
from across the street you’ll get a feeling of the colour, form,
content. In all there are 100 advertising hoardings for your
public-sighted enjoyment. It amounts to art spanning 30,000
sq ft, or a third of one floor in Birmingham’s Selfridges retail
space.
There’s a beautiful vagueness to it all. This is its strength.
Art-clusters at locations throughout the cities boundary have
been chosen as a way to separate and organise the work for
your enjoyment. This way you’ll encounter wildly creative
work which doesn’t have to compete against the backdrop of
advertising messages.
48Sheet aims to create a unique outdoor gallery. The project is
simply looking at ways in which to move beyond established
visual boundaries to question anything and everything urban
ranging from the vilification/ of graffiti and colonies of new
retail/ living spaces that pop-up. Greater interest will be
to ensure enjoyment of exploring the city boundary. The
billboards require you to move your head to at least 30 degree
tilt upwards. In the specific cuts and remixes of artworks
there’s glitchy beat chimes; noisy sound clashscapes; testing
repetitive rhythms; evocative shapes and form, discordant
elements; aural textures; sobering meditations; tricksy puns;
otherworldly psycho-social skits; poetic drawings; and
botanical fantasies.
A pop-up gallery
48Sheet (2012) is a public art project celebrating art, people
and the city. The project aims to brings colour, discovery and
participation.
Birmingham is a poster-city known for its diverse culture and
natural city-beat rhythms. This city’s boundary is a place
where people and place are seen to be gradually changing.
Buoyant words like frequency, blend and erosion give a
positive spin to conversations.
One objective driving the 48Sheet project is to provoke
discussion between city users about how the visual landscape
shapes our collective habits, customs and experience. On this
occasion they have ensured artists are provided with public
platforms for creative expression.
Progression.
The city is a place in flux, and urban scientists Park and
Burgess identified it as a space governed my many of the
same forces of Darwinian evolution. Quite colourfully they
said ‘the city is rooted in the habits and customs of the people
who inhabit it.’ One objective driving the 48Sheet project is
to broker discussion about how the visual landscape shapes
our collective habits and customs. On this occasion they have
ensured artists get a free hand. The outcome is that for four
weeks in April 2012 the commercially-charged landscape gets
re-faced. The outcome is a visual art project with an assertive
viewpoint that questions the type of society we live in today.
Alter-modern city-user
MadeIn Company (Shanghai) and Raqs Media Collective
(Delhi) were commissioned to produce 45 new works
for 48Sheet billboards. Co-curators, also of the Fourth
Guangzhou Triennial were Jonathan Watkins, Director of Ikon
Gallery and Professor Jiehong Jiang, Director of Centre for
Chinese Visual Arts, Birmingham Institute of Art & Design.
48Sheet project is featured within the Guangzhou Triennial
as an international off-site exhibition by connecting the work
produced by MadeIn for the Unseen exhibited across fifteen
400 square foot 96Sheet billboards as part of 48Sheet.
Guangzhou Triennial, is hosted within the Guangdong
Museum of Art established in 2002 by Dr Luo Yiping and has
become one of the most influential contemporary
art events in Asia.
As an exciting extension of this Guangzhou Triennial and
cultural exchange between the East and the West,
co-curators Jonathan Watkins and Professor Jiehong Jiang
invited the internationally acclaimed artist groups, MadeIn
Company (Shanghai) and Raqs Media Collective (Delhi),
to produce new work for 45 billboards across the city of
Birmingham.
Professor Jiehong Jiang , Director of Centre for Chinese Visual Arts, Birmingham Institute of Art & Design
International Cultural exchange.
MadeIn Company
48Sheet support Kate Grundy bringing the Papergirl concept
to Birmingham. Papergirl is a global project that aims to
open the art world into the urban streets of everyday life.
It is an intervention seeking to surprise people and to heartily
upturn the notable predictability of day to day life.
Papergirl night
7.30 – 11pm Tuesday 24 April
48Sheet project space, The Mailbox, Birmingham B1 1XL
Papergirl distribution day
12pm onwards Saturday 28 April
http://papergirlbirmingham.tumblr.com
Papergirl.
Glenn HowellsGlenn Howells Architects
Jonathan Watkins Ikon Gallery
Professor Chris O’Neil Birmingham Institute of Art & Design
Professor Jiehong JiangBirmingham Institute of Art & Design
Nigel EdmondsonBirmingham City Council
Beverley NielsenIdea Birmingham
Sophia TarrFreelance Artistic Consultant
Claire FarrellEC-Arts
Marketing Birmingham
The Mailbox
EC-Arts gratefully acknowledges thefollowing sponsors of 48Sheet:
Arts Council EnglandJCDecauxNEC Graph-fix
48Sheet Advisory Board & Project Partners:
“48Sheet is marvelously subversive acrossthe entire city. It challenges our tolerance toincreasing levels of advertising by swappingit for art. Throughout April Birmingham’spedestrians, cyclists, drivers and passengerswill be treated to an unexpected range of ideas and images from around the world.”
Glenn Howells of Glenn Howells Architects
Writer: Paul Wright
Paul Wright is editor of www.urban-language-arts.org
His studio Out-Of-Phrase is based in Brussels.
Writer: Jon Perks
Programming : Jacob Masters at Gabba
gabba.net
Design: Ian Richards at Heavy Object
heavyobject.tumblr.com
Cycle routes: Eliot Davies
Map: Andy Robinson at Boregis
from OpenStreetMap data with stylesheet inspired by
Stamen Design’s ‘Toner’.
Illustration / Vinyl: John Eddy
Photography: Leah Carless
Web editor: Cat Dickie
Cultural map research: Dan Cooper
Pop up space artists:
Matt Watkins, Rob Hewitt, Ian Richards, Tom Tebby,
Faith Pearson, Steve Rosenthal, Steve Parsons,
Glenn Anderson, Lee Crutchley, C George, Tidal Grace.
Interns / Emerging artists:
Leah Carless, James Gill and Dan Cooper for creating installations in
response to 48Sheet pop up space.
Benjamin Stanley Trilby for much need technical
expertise and hi-tech equipment on loan!
Pete Sloan, Birmingham Loves Photographers and Craig Bush for
filming, photographing, contributing and setting
up Birmingham Viewpoint competition.
Gary wood aka Mr Radar for filming and creating.
Contributors:
Design: heavyobject
To members of the public for embracing, participating,
and enjoying the project.
48Sheet artists for creating some incredible work that
has transformed the city into a gallery.
A huge thank you to project sponsors;
The Arts Council England, JCDecaux, NEC Graph-Fix.
48Sheet Advisory Board and project partners for
supporting EC Arts throughout the entire process.
Dr Luo Yiping, Director Guangdong Museum of Art
and the Fourth Guangzhou Triennial.
48Sheet’s incredible Project Manager, Clare McLaughlin
and the very hard working creative Sarah Nokes.
Birmingham Institute of Art & Design interns – brilliant.
Theodora Pangou, Leah Carless, Cat Dickie, James Gill.
Organisations & participation:
Graham Hardy Headmaster Calthorpe School, Access to Music,
Alderman Bowen, CommUnity, The Drum, Bournville.
So many organizations and individuals have helped to make this
project happen on countless levels, it could not have happened
without their support so thank you one and all:
Claire Rigby (thank you…!) Emma Thompson, Hannah Dunn,
Simon Farrell, Si Hensley and the team, Martin Nokes,
Emma Cummings, Matthew Farrell, David Farrell, Tim Felton,
Dan & Sean Tighe, Michelle Aucott, Suzy Denbigh, Angela Maxwell,
Sophia Tarr, Matt Watkins, Natalie Slayman-Broom, Laura Dreyor,
Greame Howell, Ben Searle, Mel Evans, The Bullring
(Louise Hamer-Brown), Graham Hardy, Alma.Aganovic,
Alex Rusch, Jo Wheatley, Tim Newbold, Paul Patterson,
Marie Rattigan, Ian Francis.
A special thank you to South Birmingham College Mike Hopkins for
being so kind to sponsor all the printed postcards, maps and this
booklet, and to Dawn Cockcroft and Derek Osborne for making it
happen on a very tight deadline.
Bitters and Twisted Matt Scriven and Julian Rose-Gibbs,
Carl Clinton Contractors, Paul & team from Snatchpac.
And extra special thanks to Ian Richards for so much support and
contributing so many consistently brilliant ideas to the project.
Thanks:
2 – 29 April 2012 Birmingham
Produced by