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4leafmobi Pitch Deck
Citation preview
$10B
$5M
5EMPLOYEES
CONTRACTED
MARKET
David Lee, 4leafmobi Founder
REAL MONEY
JUST FOR FUN
How would you like to play?
“We built 4leafmobi to legally bring the entertainment of the gaming
floor to the palm of your hand. Our Casino partners are opening
access to their most popular games so you can enjoy all that the
resort has to offer while you play.”
This presentation has been prepared solely for the use by the prospective investors of 4leafmobi, Inc. (the “Company”) and shall be maintained in strict confidence. Any reproduction or distribution of this presentation, in whole or in part, or the disclosure of its contents, without the prior written consent of the Company, is prohibited.
The information set forth herein does not purport to be complete and no obligation to update or otherwise revise such information is being assumed. No person in any jurisdiction may treat this presentation as constituting either an offer of any fund, to sell, or a solicitation of an ooffer to buy, any interest in the Company. A prospective subscriber must rely solely on the terms of, and disclosure of information in the Company’s final Private Placement Memorandum (“PPM”); the only basis on which subscriptions may be made. Each prospective investor in the Company will be required to execute a subscription agreement to effect an investment in the Company.
The Company is a high-risk investment vehicle which is available only to Accredited Investors that are willing to assume above average risk and limited liquidity with a portion of their net worth. There can be no guarantee that the Company’s investment objectives will be achieved, and the entiand the entire loss of principal may occur. Please refer to the Company’s final confidential Private Placement Memorandum and related documents for additional information regarding risks and conflicts of interests. This document is neither advice nor a recommendation to enter into any transaction with the Company.
This presentation contains forward-looking statements within the meaning of the Securities Act of 1933, as amended. The Company believes that the expectations reflected are reasonable, but it can give no assurance that such expectations will prove correct.
© 2013 4leafmobi, Inc.Contact: Dave Lee, [email protected]
The Mobile Casino Gaming App
David Lee, 4leafmobi Founder
YEAR 1
YEAR 2
YEAR 3
David Lee, 4leafmobi FounderDavid Lee, 4leafmobi Founder$22M$5.2M
$1M
The information set forth herein does not purport to be complete and no obligation to update or otherwise revise such information is being assumed. No person in any jurisdiction may treat this presentation as constituting either an offer of any company, to sell, or a solicitation of an offer to buy, any interest in the Company. A prospective subscriber must rely solely on the terms of, and disclosure of information in the Company’s final PPM and related documents; the only basis on which subscriptions may be made. Each prospective investor in the Company will be required to execute a subscription agreement to effect an investment in the company.
Investment Summary (Projected Key Investment Metrics)
MOBILECASINOGAMING
Las Vegas Tourists leave behind over $10Bn in gambling
revenue every year and this revenue is won on only 5%
of the casino property. Mobile gaming has the potential to
raise Casino revenues by over 20x in non- gaming zones
and create an even greater sense of loyalty between a
resort and their guest. The aim of mobile gaming is two
fold: incfold: increase the availability of casino games, and create
strong bonds of loyalty.
For tens of millions, mobile has created a new definition
to commerce. Casino guests no longer sit by the slots
or rest at the tables. They move, play, and experience all
that the resort has to offer. Personal devices expand the
gaming floor action to the entire resort property. To do
this Casinos need experts in mobile securitthis Casinos need experts in mobile security, encryption,
location, and game development. Some have tried to do
this on their own, only one company has succeeded,
however, they operate in opposition to the Casinos.
Over 38M people come to Vegas every year. In 2012
gaming in the United States was a $40Bn market and
over $400Bn worldwide. With the advent of mobile and
the fututhe future of online gaming in the United States industry
experts anticipate an exponential revolution in gaming
potential.
TheBigIdea108
IN
WORDS
4leafmobi is a mobile casino gaming platform.We provide secure access to the world’s favorite casino games.
And unlike other online gaming apps we are Vegas locals with deep trusted relationships with our Casino partners.
This is not only a serious competitive advantage, it’s a critical step to success in Vegas.
Our reputation in the community allows us access to Casino owners and agreements to a 25% share of all
money played on our systems. That matters. Why? Because our competitors - who can’t get these agreements -
can’t get a license, and no license means no operation. With this advantage, 4leafmobi anticipates
$20M in p$20M in proforma revenues in 2015.
“Why would I use 4leaf?”
The answer is simple. We offer secure mobile access to one
of the world’s favorite past times. There are over 1BN smartphones
worldwide, over $400BN in annual gaming revenues, and Online
mobile gambling is one of the newest industries in the United
States.
Imagine you are one of the 38 million users that travel to Las
VVegas every year. The Casino resorts have spent billions on their
hotel rooms, pools, restaurants, nightclubs, and gaming floor.
And you don’t want to miss out on anything. Take your personal
phone with you and you have just begun a completely untethered
gaming experience. The 4leaf application puts the gaming floor in
the palm of your hand and gives you the ability to play while
enjoying everything the resort has to offer.
TTake this application home with you and play for fun while earning
rewards and deals for your next trip to Fabulous Las Vegas!
Or anyone else!
4leaf users dont justplay the gaming floor...they carry it with them.4leaf users are out to experience the entire resort without missing the action of the gaming floor. They are found at the pool, restaurants, clubs, malls, lounges, and everywhere in between. They look for the energy and atmosphere that only Vegas can provide and they find it everywhere. They are not limited by location or game selection and often play up to six diup to six different games at one time. With 4leaf, they move, play, and enjoy everything Vegas has to offer, in a single application with the most extensive game library available.
* Estimated
122Vegas Casinos *
38MTourists *
200KGames *
THE VEGAS INSIDER
PROBLEMMany companies have tried to break into the exciting gambling
market. But they have quickly found, it’s one thing to have a
known brand, lots of money and a big company behind you.
But breaking into a tight knit group of trusted insiders is much
harder. And it’s not just harder. It’s much, much harder. To do
this, you have to BE one of the insiders.
Let’s say you are a world renowned hotel mogul. You even own casinos in other parts of the country. You come to Vegas,
overpay for land, build your golden monument of a hotel just off the strip, and stake your claim. But for some reason you
can’t get the gaming license you crave most of all. Or, what if you have hundreds of millions of online social gaming users,
billion dollar valuations, and huge cash reserves. You come to town, quietly setup an office, and even submit your
paperwork for a gaming license. Then you wait, and wait, and wait...
Unless you have trusted partners in the Las Vegas gaming industry you better pull up a chair because the wait is going
to make the DMV seem like Disneyland.to make the DMV seem like Disneyland.
NOT JUST PARTNERS ... PERSONAL RELATIONSHIPS
THE
SOLUTION
HOW TO COMPETE (AND WIN) INOUR BUSINESS
If you’re in business in Las Vegas you’ll find very quickly that it
takes more than just an exceptional product to make the
industry take notice and welcome you. To get in the front
door you must have a longstanding reputation in the valley,
then you need to establish yourself as a key part of the
community, and finally develop deep personal relationships.
With a family reputation that extends
over 20 years, 7 years of developing
deep personal contacts, and a year
of meticulous app development
4leafmobi is uniquely positioned to
make a significant impact in Las
VVegas.
HIN
T: You c
an’t ju
st
build
softw
are
!
20+ YEARSLOCAL REPUTATION
PERSONAL RELATIONSHIPS
APP DEVELOPMENT
7 YEARS
1 YEAR
MARKETING
BUT THAT’S NOT ALL ...
Viral marketing and viral advertising are
buzzwords referring to marketing techniques
that use pre-existing social networks like
Facebook,Twitter, LinkedIn and hundreds of
others to increase a product’s brand awareness
or to achieve product sales through self-
rreplicating viral messages (analogous to the
spread of viruses or computer viruses.) These
messages can be delivered by word of mouth
or enhanced by the network effects of the
Internet.Viral marketing may take the form of
video clips, interactive games, advergames,
free products, images, or even text messages.
The goal of viral marketing pThe goal of viral marketing programs is to
create messages that have a high probability
of being repeated and spread within social
groups within a short period of time.
Viral marketing describes any strategy that
encourages individuals to pass on a marketing
message to others, creating the potential for
exponential gexponential growth in the message’s exposure
and influence. Like viruses, such strategies take
advantage of rapid multiplication to explode the
message to thousands and even hundreds of
thousands of individuals.
Elements of a Viral Marketing Strategy
A viral marketing strategy need not contain ALL
these elements, but the mothese elements, but the more tactics a strategy
includes, the more powerful the results are likely to
be. An effective viral marketing strategy ...
1. Gives away products or services
2. Provides for effortless transfer of ideas to others
3. Scales easily from small to very large
4. Takes advantage of the human urge to communicate
5. Utilizes existing communication networks5. Utilizes existing communication networks
6. Takes advantage of the users resources at no cost
VIRAL MARKETING, WHY AND HOW
MOST PEOPLE ARE SOCIAL And social scientists believe that each
person has a network of 8 to 12 people in their close network of friends,
family, and associates. A person’s broader network may consist of scores,
hundreds, or thousands of people, depending upon his position in society.
A waitress, for example, may communicate regularly with hundreds of
customers in a given week. Network marketers have long understood
the power of these human networks. People on the Intethe power of these human networks. People on the Internet develop
networks of relationships, too.They collect friends on Facebook, and
favorite website URLs and groups of followers on Twitter.When we are
able to place a message about 4leafmobi partners into these networks
and existing communications between people, we are able to rapidly
multiply its dispersion.
Our casino partners have a vested interest in promoting their 4leaf
powered platform. The application is promoted on billboards, posters,
receipts, emails, and every other contact a guest makes with the hotel.
Our partners promote us and our users invite their friends.
ESTIMATED RESULTS Our current estimates show around 2% of the
free to play users who log in to 4leaf will convert to real money gamers.
Is 2% good or bad? Is 2% good or bad? We asked this ourselves, and found, through
Skype’s S1 filing, that 1.2% of their users are paying customers, and
each of their paying customers generates $98 per year in revenue.
With our projected user growth rate, and this level of conversion rate,
we anticipate reaching $22M of annual revenues in approximately 3 years.
CUSTOMER ACQUISITIONAND CONVERSION
ACQUISITION
1 2 3FREE TO PLAY - REAL MONEY LIFECYCLE EMAILS; ALERTS FACEBOOK, TWITTER, ETC.
RETENTION REFERRAL
CONVERSION REVENUE $$
Our marketing campaign consists of two parts. Our guests reach out to our partners to schedule rooms, reservations, and touring the property.. This is followed by invitations to join the platform and earn deals. Second, using popluar electronic methods, including SEO, SEM, Email, methods, including SEO, SEM, Email, Blogs, PPD, Affiliates, and Social Networks, along with traditional methods such as PR campaigns, the 4leaf marketing team has a predictable formula for growing new user registrations.
A series of email campaigns, designed to educate, inform and reengage users, are dripped over the course of time to accounts. We regularly inform users of new deals,rewards, and benefits of our members. Online support and social media give users a chance to be fans media give users a chance to be fans and engage in a sense of community with our resort properties. This keeps the users engaged with their favorite properties and engenders a sense of loyalty to the Casino.
BUILD LOYALTY TO THE BRAND, REWARD FREE PLAY, AND ENCOURAGE ONSITE GAMING.
The refer-a-friend process rewards the user for inviting their friends on the major social networks. Sharing, retweet campaigns and status message updates are many of the tools used to build a community the user cathe user cares about and reward them for their involvement.
BUSINESS PLAN
GAME PROVIDERS PLATFORM
REV SHARE REV SHARE
CASINO
The Company has B2B revenues via both Offsite-Free-to-Play and Onsite-Real-Money apps. Here’s how we make money: first, we charge our casino partners a monthly fee to offer our offsite users a customized game library complete with deals and rewards from the host casino. Second, we participate in revenue share for all Onsite-Real-Money revenues. The 4leaf app is our scalable business and a $100M revenue opportunity.
The business operates a mobile gaming platform that is fully branded to the host Casino partner. We partner with third party game developers to offer their already licensed and approved games in a unified and enjoyable system. In plain terms, 4leafmobi is a branded mobile casino that legally offers real money gaming.gaming.
As we have discussed in this document, our platform is the combination of three elements: front-end application, back-end system management, and business relationships with the very best Las Vegas groups. Each installation can be $500k-tens of millions in annual revenue.
The benefits to our partners include:
By providing these services to our customers, the company is projected to have approximately $22M in business revenues in year 3.
Increased gaming revenuesHigher $ / SF annual ROIIncreased guest loyaltyOffsite interaction with former guests
PROFORMAYou’ll notice that YEAR 1 revenues and burn rate are atypical in comparison to the following
years. The increased burn rate is a function of the Nevada Gaming Commission licensing
and review process. The anticipated duration for this step in our process is 9 months.
Revenues are decreased during this period as well. Once the licensing process is complete
we are open to receive revenue sharing for all gaming revenues in the final quarter of YEAR 1.
Total Sales
Cost of Goods Sold
Gross Profit
Operating Expenses
EBITDA
YEAR 1 YEAR 2 YEAR 3
1,043
556
486
977
-491
5,202
1,672
3,529
907
2,622
21,880
4,980
16,900
1,238
15,662
INCOME STATEMENT (OFFSITE & ONSITE)
ASSUMPTIONS
AND KEY
METRICS
The assumptions shown below are based upon the founding
team’s past experience with social gaming applications and the
Las Vegas gaming industry.
User Growth Rate (MoM)Monthly Retention
Customer Per User Acquisition CostCOGS per Active User / Mo
Monthly Number of Impressions per UserAdvertisers / Casino Pay per Impression
4leaf Pay per Imp4leaf Pay per ImpressionCasino System Leasing Revenue
COGS per Casino Partner - ~200 hours / CasinoCasino Site Maintenance - 80 hours / Month
15.0%2%
$1.00$0.0510.00$0.25$0.10$0.10
$25,000$20,000$8,000
OFFSITE PROMOTIONAL PLAY
Monthly Conversions from Offsite to OnsiteCOGS per Active User / Month
Monthly $ Played per User - Ave 4 Days Play / MonthAdvertisers / Casinos Pay per Impression
4leaf Revenue ShareCasino Site Maintenance - 80 Hours / Month
2%$1.00$800$0.2525%
$8,000
ONSITE REAL MONEY PLAY 4LEAFMOBI TOTAL ACTIVE USERS
20K
YEAR 1 YEAR 2 YEAR 3
106K 566K
DAVE LEE
KEITH GARCIA JEFF HOFFER
JEFF LEE RUSS TANNERhas two decades of leadership experience and over $400M of successfully completed projects to his credit. Lee has worked with numerous gaming companies, including The Palms, Foxwoods Gaming, Pauma Casino and Hooters LasVegas.Lee has eaearned a rock-solid reputation in the Las Vegas business community for his ethical and timely work. Lee’s successful track record was built on his entrepreneurial drive, strategic planning skills and the ability to assemble expert and efficient teams.
has spent the past decade successfully overseeing the project management and sales training efforts of companies like Overstock, Brickyard Games and Cerebra. As the founder of Brickyard games, Lee created a successful line of unique gaming products and negotiated deals with companies nationwide. Lee has extensive experience in supply schedules, Lee has extensive experience in supply schedules, quality control, team building and facility negotiations.
is an award-winning designer and entrepreneur. Over the past 12 years,Tanner has used his design, brand consulting and marketing skills to help numerous companies achieve new levels of success and public awareness.Tanner has worked with industry-leadingcompanies like Fairmont Private Schools, Niner Bikes and Farm House Paper Companand Farm House Paper Company.Tanner’s product vision and attention to detail punctuate his desire to innovate and create a more beautiful, technologically ubiquitous world.
has worked as a senior developer and team leader for the past decade. Garcia’s technical expertise spans numerous languages, libraries and frameworks, including TDD, IoC, C#,Web MVC, MongoDB, JavaScript and jQuery.As the senior developer and project lead for wellness.com, Garcia increased page views fviews from 200/month to over 4.5 million/month. Garcia excels at planning, execution and analysis of large-scale development projects.
does stuff for 4leafmobi.
ABOUT US
JAY SAMITis the president of Oovoo. ooVoo provides a high-quality, free, multi-party video-chat service and integrated instant messaging to more than 54 million registered users worldwide. Prior to ooVoo, Samit was CEO of SocialVibe, which provided the most effective way for brands to reach, engage, and spread messages through a targeted audience of over 600 million hyper-connected consumers in social media.At Sony, Samit was responsible for the development of new business models for the company. As GM of Sony's digital businesses, Samit liaised with other divisions in the development of joint initiatives that fully capitalize on the depth and strength of Sony's hahardware and content. Samit originally joined Sony as head of strategy for Sony Music. Prior to joining Sony, Samit was Global President of Digital Distribution & Development for EMI Recorded Music. Under Samit’s guidance, the company broke new ground with its forays into wireless OTA, ringtones, streaming radio, secure P2P and subscription business models. Samit championed digital download initiatives, and created company-wide policies that combated piracy and enabled artists to make significant gains in the online music space. Samit’s aggressive move into mobile and the digital distribution of music made New Media into the leading profit center for the company—generating over $100 million in pcenter for the company—generating over $100 million in profit.Active in the developer community, Samit nurtured start-up companies and helped take them public in markets around the globe.Working with artist and managers to develop new sustainable revenue streams, along with his role as one of the leading authorities on new media, garnered Samit the Gavin Label Executive of theYear in 2000.Active Board member on both public company boards and private advisory boards.
KEITH COPHERis currently president of KMC, Inc a highly regarded Gaming Compliance Consulting firm. Prior to this position Keith was the Senior Vice President of Compliance at TableMax Gaming, President of GGS-US, and served for over 24 years as Chief of Enforcement with the Nevada Gaming Control Board. Keith is an active part of the casino gaming word and specializes in gaming compliance. With his help companies have dramatically sped up the time required to gain the necessary governmental approvals for operation.
STRATEGY
GAMING COMPLIANCE
SECURITYTOM PATTERSONworks hard to combine the ART and SCIENCE of cyber security for Governments, Industries, and Consumers around the world. Tom learned that some of the hardest security problems require more than art and science, but also real muscle. He has joined CSC's global security leadership team to run their American security consulting operations. Tom is a long time security guy, with hardware, software, product, service, enterprise, R&D, global, Federal, and CSO experience. He also helped start a Carlyle-venture backed company, and buy/sell 7 more. He has served on three public boards, provided governance to several early stage companies, and written a well- published book on global securitwell- published book on global security. He was a key member of the MCC teams that developed the first secure web browsers and servers, first directory and search engine, and first commercial certificate authority, and have leveraged identity management and authentication in the payments world.Tom also built industry-leading hardware and software in the infosec space while at Centel andTradewave. Tom helped secure projects as diverse as a space shuttle launch (STS-37) and the largest United Way telethon (9/11) in history. He built products (HW & SW), led one of the largest Infosec consultancies in the world (Deloitte- EMEA), and currently advises components of Federal law enfocomponents of Federal law enforcement and the intelligence community. Tom served as IBM's chief strategist for eCommerce, and conducted regular briefings with the White House on the NII and Information Superhighway.
ADVISORS & MENTORS
WHY NOW? Seasoned builders with an eye for quality and execution.
This team has worked together for several years and is
a well oiled machine.
MANAGEMENT
With the combination of local reputation and gaming
advisors from the NGC we are uniquely qualified to be
at the forefront of this movement without missing a
beat in compliance.
LOCAL KNOWLEDGE
Our advisory team brings expertise in competing with
large industries and staying ahead of the curve in
secure technology.
SECURITY & STRATEGY
With local Las Vegas partners with real property casino
and licensed game developers we bring a complete
platform to the user.
PARTNERS
AS THE LAWS FOR MOBILE AND ONLINE GAMBLING HAVE BEEN APPROVED, a window of opportunity and has opened in the gaming industry. We are at the beginning of an industrychanging revolution.
Let’s say you’ve decided to join the excitement and build an online
gambling app. It would cost you a few weeks and as little as a $30,000
if you could find the right engineer. Not bad, right? And you could call it
something cool like plynga, plegas, or igamble... and it would be free to
attract users. And imagine your excitement when users come to
download and use your app. You are experiencing the high of being a
mobile gaming superstamobile gaming superstar. Get Ready for the hangover. Now you’re ready
to go the distance and offer this as a real money gaming app. First, you
complete your application and pay the initial costs for review, then you
find out your game has to be reviewed by a 3rd party first, so you head
out and get that done, during that process you find out you forgot to
register your RNG, so the process starts again, soon you’re done with
3rd party! Now time to go back to the control board and start the
company company review and you find out your developer had a shady past,
boom. Start over. New developer, new app, new review, and now your
back on. The control board approves you but will not give you a license
because you don’t have a real property partner. Welcome to Las Vegas
Gaming. Don’t worry there are lots of apps to keep you company.