4seven Guidelines

7/28/2019 4seven Guidelines

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4seven

Guidelines

Updated: 27.06.12


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GuidelinesContents

Page No.

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Contents

IntroductionLogoIsolation areaScaleLogo usageColourTypefaceTypography

On screen presentation

Gradient backgroundInformation colour

Tuning informationOn screen typographyCredit squeezeCredit panel dimensionsLozengeLozenge dimensionsBugsMenusPublic announcementEOP & BOPBarkerBreakdown slide

Tweesers

Offair

ExamplesBranding ratioGridsPortrait examplesD6 example


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3

GuidelinesIntroduction

These guidelines outline the elements

which make up the 4seven brand.They include an overview of the identityand all the rules for producing on airpackages. This will help you in designingand producing exciting 4seven designswith a high degree of creative exibility.


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4IdentityLogo

This is the 4seven logo.


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5IdentityLogos

The 4seven logo has two versionswhen being used off screen. One for

light backgrounds and one for dark.

The 4seven HD logo.


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6IdentityLogos

The standard colour of the seven is7turquoise, see page 10 for colour

values . In some cases a monoversion with a 4 light grey or whiteseven can be used.


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7IdentityIsolation area

The 4seven identity should alwaysbe surrounded by a minimum area

of space. The area of isolationensures that headlines, text or othervisual elements do not encroach onthe logo.

The area is dened by using one cellof the logo which is referred to as x.A margin of clear space equivalentto x is drawn around the logo tocreate the invisible boundary of thearea of isolation.

This area of separation is a

minimum and should beincreased wherever possible.

x

x

x

x


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8IdentityScale and proportion

There are no predetermined sizesfor the 4seven logo. Scale and

proportion should be determinedby the available space, aesthetics,function and visibility.

There is no preset maximum sizefor the 4seven logo. In print theminimum size is 6mm.

For digital uses the minimum sizefor the standard logo is 25 pixels.25 pixels is the smallest size apartfrom when using an ICO. There is aspecic le for ICOs which is a 16px

tall le..

Print Digital ICO

6mm 25px

16px


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9IdentityLogo usage

When using the 4seven logo thefollowing rules should be adhered

to at all times.

Distorted

Logo colour

Amended

Visual effects

Colour Imagery

Altered

The logotype should never be manipulated,stretched, distorted or cropped.

The logo brand colours should not beswitched in their position. The supplied logosshould be used at all times.

The logo should never be placed on aunspecied brand colour. See page x forcolour settings.

The relationship between the four and theseven should never be changed.

The logo should never be have drop shadowsor other graphic effects added.

Take care when placing the logo over animage. It should never obscure the focus ofthe picture/footage.

The logo should not be altered in any way.


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10IdentityColour

Brand colours

White255/255/2550/0/0/0White

1 teal157/218/21137/0/20/0PMS 325

4 dark grey68/60/5863/63/63/50PMS 411

2 teal66/148/15574/26/37/2PMS 7474

7 turquoise99/204/19156/0/32/0PMS 3262

4 light grey128/122/12051/46/46/10PMS 409

3 teal105/155/15562/26/38/1PMS 7475

Secondary colours

The 4seven brand has four mastercolours which are used for branding

and backgrounds. It also has threesecondary colours which are usedfor typography and supportinggraphics.

Tints of these colours can be usedwhere required.

See on screen guidelines for furthercolour usage.


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11IdentityTypeface

The 4seven identity uses a bespokecut of the Channel4 typeface called

4seven which comes in threeweights. On screen graphics shouldalways be set in 4seven Headline.

4seven is supplied in the Open Typeformat and is supported by PC andMac. You should always use thisversion.

4seven Headline

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ&0123456789*#@+%?$,.:;...!?(/)[\]{|}TM ao`~^???? -_

4seven MenuabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ&0123456789*#@+%?$,.:;...!?(/)

[\]{|}TMao`~^???? -_

4seven TextabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ&0123456789*#@+%?$,.:;...!?(/)[\]{|}TMao`~^???? -_

The three typeface weights


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OSPGuidelines

On screen presentation

Promo packaging


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14On screenGradient Screen tone

During the day the backgroundcolour of the OSP graduates througha light to dark palette. At set times(shown right) the OSP backgroundstake on a gradually darker tone.

The information is displayed in setcolours which relate to time. Seepage 15 for this information.

The RGB values for the averagevalues for each panel areindicated right.

Gradient 01:9.00am12.00pm

Gradient 05:9.00pm10.00pm


Gradient 07:12.00am2.00am


Gradient 06:10.00pm12.00am


216214217

187183184

157152152

1019593

393433

625554

827473

150145142

126121118

116110107

746865

282422

443937

595351


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15On screenInformation colour

Left: TX Info Right: TX Info

Left: Show info Right: Show info

014DarkGrey

GradientColour

GradientColour

02White

03White

04White

05White

06White

07White

01White

02White

03White

04White

05White

06White

07White

012teal

022teal

031teal

041teal

051teal

061teal

071teal

012teal

021teal

031teal

041teal

051teal

061teal

071teal

The colour of the informationdisplayed on the OSP depends ontwo factors. The rst is whatgradient is currently in use and thesecond which side of the brandingthe information appears on.

The diagram shown here displaysthe correct colour for eachgradient for the two pieces ofinformation.

TX info should always appear inwhite apart from on gradient onewhen on the left. Show info should

always be in 2teal unless ongradient one left and right and ongradient two on the left.

To see expanded colour values seepage 10 of these guidelines.

4 dark grey68/60/58

1 teal157/218/211

7 turquoise99/204/191

2 teal66/148/155


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16On screenTuning information

The following rules should befollowed for all programminginformation.

DatesThese should be written asDay Date Month or Date Month

So for example it should beWednesday 20th March or20th March and not written asWednesday 20 March.


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17On screenTuning information

PrexesNew Series, Next or After should beprexed to days or dates.

TimeInformation is formatted as9.00pm or 9.30p and not 9pm.

NoteLong programme titles or TX infoshould break over two lines whereapplicable. New Series should bematched to the TX info colour.

New Series is a separate piece of

information so a return should beused for the next line of information.


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18On screenTypography

4seven headline is used for on-airgraphics. It is used in two sizes formost on-air situations. These are thesizes at full HD resolution.

N.B. The TX info and title are alwaysthe same type size, they vary incolour.

Sizes

Type size A Used onMenuPub AnnoEOP/BOPBarkerBreakdownTweesers

Type size B Used onCredit PanelLozenge

Adobe CS/Final Cut Pro

54pt64.8pt leading (x1.2)

47pt51.7pt leading (x1.1)

DS Nitrus

TBC

TBC


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Make sure you use the correctleading space between the TXinformation and the programmeinformation. There are two values,see page 18 for details.

Either x1.1 or 1.2

Either x1.1 or 1.2

Either x1.1 or 1.2


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The layout of on screen typographyis constructed on a grid whichshould be used at all times. It isexible enough to handleall the variations within the onscreen package.

The grid is constructed of eightcolumns and four rows. Place thetype in relation to the brandingusing a clear space at all times.The baseline of the rst line of copyshould sit on the top of a row wherepossible. The copy should be leftaligned at all times.

Layout examples


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21On screenCredit squeeze

On both styles all programmeinformation is in type size B.The background on the 4sevencredit squeeze is one of the sevengradients, see page 14 for details.

On the 4seven credit squeeze theTX info and URL/Hashtag is in whitewith the programme information setin 1 teal or 2 teal depending on thegradient. For the Channel 4 creditsqueeze see Channel 4 guidelinesfor details.

Channel 4 double versionDouble panel credit squeeze


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22On screenPanel dimensions

Shown right are the dimensions forthe credit squeeze double panel.

960 PX

1004 PX

540 PX 603 PX 975 PX

1920 PX

1080 PX


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23On screenLozenge

On both styles all programmeinformation is in type size B.The background on the 4sevencredit squeeze is one of the sevengradients, see page 14 for details.

There is a maximum of three linesof copy with the TX info in whiteand programme information in 1& 2 teal depending on the gradientbackground. See details on page 15for using the correct colours.

For the Channel 4 lozenge seeChannel 4 guidelines for details.

NextOne Born EveryMinute Special


4seven lozenge Channel 4 double lozenge


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24On screenLozenge dimensions

Shown right are the dimensions forthe lozenge panel.

250 PX

176 PX

178 PX

850 PX

1920 PX

1080 PX960 PX



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25On screenBugs

The bug sits top left in a 16:9safe area. Shown here are thestandard and HD versions.

4seven Bug 4seven HD Bug


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26On screenMenus

There are two menu types. One forwhen three shows are included andthe other for one and two shows.They are the same apart from theplacement and animation of thetypography. On a two and three upthe type animates from the baseof the copy block. On a one up itanimates off the show title X height.

Menu type animates by apercentage of 25% from its smallerto larger state. The type is set atsize A before being animated.

The leading return between thetype blocks is 75% of a normalreturn.

4seven two up menu example4seven one up menu example

4seven three up menu example


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27On screenMenus

Menus example demonstrating howthe animation through the threeshows is realised.


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28On screenPublic announcement

There are four types of publicannouncement message. All copy isset at type size A. Information is set

in white and 1 and 2teal dependingon the gradient.

Full-frame consumer with heading

Full-frame consumer no image Full-frame longer text

Full-frame consumer


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29On screenEOP/BOP

The EOP/BOP copy is set in size A.One set of information is in white or4dark grey, the other in 1 or 2 teal

depending on the gradient.


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30On screenBarker

The copy is always set in size A.The barker only appears in gradient1 so the information is set in 2 teal.


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31On screenBreakdown slide

The Breakdown slide is always seton gradient 4. All information is setin size A in white and 1 teal.


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32On screenTweesers

The tweesers show tweets or otherinformation on screen in sets oftwo upwards. The tweet or review

goes rst, followed by the sourceor username. They are setup sothey can take up to 140 charactersincluding spaces for the maincontent and up to 30 characters forthe source.

Type is set in size A always.There are six colour combinationssee page 33 for details.

Example layout. Maximum character lengths.


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33On screenTweesers

The three teal colours are thebackground colours for thetweesers. Their colour values can be

seen on page 10.

Background: 1tealText: 2teal and white

Background: 1tealText: 4dark grey and white





34Off Ai


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Off AirGuidelines

OffAir guidelines

35Off Ai


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35Off AirExamples

The 4seven logo is more than justa graphic badge added at the end.It should lead the layout of the page

with its placement dictating therest of the communication.

Type should always be left aligned.See page 12 for all othertypographic rules.

The very best of 4from the last 7 days

Available on Freeview, cable and satellite



The very best of 4from the last 7 days.




In this example the position of the seven dictates the verticalpositioning of the copy.

The branding on the r ight hand side in this piece dictates thelarger copy line. The smaller sub line sits on the bottom margin.

36Off Ai


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36Off AirExamples

It is important to take the length ofthe copy into account whenpositioning the branding on the

page. See Grids on page 38 forfurther guidance.

A shorter line length. A longer line length which moves the branding upwards, whilst keeping itwithin the margin.



The very best of 4 fromthe last 7 days in alonger format headline.

#hashtag/URL

37Off Air


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37Off AirBranding ratio

When creating a piece ofcommunications it is important toget the ratio of brand to content

right. How and where the logocorner is placed is exible, with thebranding being able to bepositioned on the left or right of thepage. In this format a ratio of two tothree is used.

Branding Content Content Branding

An example with the branding on the left hand side. An example with the branding on the right hand side.

38Off Air


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38Off AirGrids

A grid should be used on all off aircommunication. The grid is there tohelp place the elements of the page

to create a harmonious design.

Example grids on landscape and portrait formats.



The very best of 4 from the

last 7 days in a longerformat headline.

Showing how you couldachieve a longer messageat the expense of thebranding space.

#hashtag/URL



39Off Air


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39Off AirPortrait examples

The examples shown right showhow the same rules apply toportrait formats.

This example shows larger branding. The grid shows how the elements areplaced in the page.

The branding to content ratio isipped in this tall format.

This ratio can be easily adjusted totake more copy.

The very best of

4 from the last 7days in a longerformat headline.

#hashtag/URL

The very best of


#hashtag/URL

The very best of


Showing how youcould achieve alonger message atthe expense of thebranding.

#hashtag/URL

The very best of


#hashtag/URL

Content

Branding

40Off Air


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40Off AirD6 example

This digital D6 out of home advertshows all the rules laid out inpractice. The branding is in the

middle in this case and takes intoaccount the text above and belowit. The type is set in white and teal1.See page 10 for details.

4seven

Channel 4s mostpopular and talkedabout shows fromthe last 7 days.

A new channel available onFreeview 47 | Freesat 127 | Sky 140 | Virgin 195

Channel4


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Design

Channel4

2012

For further informationplease contact;

Louise OliverEmail [email protected] +44(0)20 7306 6479

Documents

4seven Guidelines