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THE ASK
HYFN was tasked by Motorola and agency partner VML to amplify a comedic video series showcasing some of the impressive features of the Moto X Pure Edition and Moto Droid Turbo 2 mobile phones. Their ultimate goal
was to drive brand and product awareness.
1235 Hermosa Ave. #300 Hermosa Beach, CA 90254
310.937.1400 www.hyfn.com
THE SOLUTION
We crafted a targeting strategy to ensure the campaign served Promoted Video units to
audiences interested in comedy and technology with whom the videos would
resonate, driving upper-funnel awareness to valuable users. Specifically, follower and keyword audiences were built around those
interested in technology—such as the Motorola brand and its competitors—as well as those
interested in comedic content on TV, movies, and online outlets. Also included in the Promoted Video units were Call to Actions
linking to the product page to offer a destination for users seeking to learn more.
BETTER RESULTS THAN HISTORICAL DATA
4X
14MM+
6MM
18%+
IMPRESSIONS
VIDEO VIEWS OVER SIX DAY FLIGHT
VIEW RATE
5¢ COST PER VIEW
