5. Facilities Location Decisions

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    Facilities Location Decisions

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    A location planning exercise requires three

    steps:

    Identification of factors which influences

    location decision

    Establishing the relative importance of these

    measures for location decision

    Develop a methodology to assess the impactof these factors

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    Factors affecting location decision

    Market related issues

    Market for product and services

    Raw material availability

    Number and proximity of suppliers

    Availability of skilled labour

    Quality of infrastructure

    Cost related issues

    Wage rates

    Transportation costs

    Taxes and other tariff

    Regulatory and Policy issues

    Government and economic stability

    Quality of legal and other institutionsTrading blocks and trading agreements

    Other issues

    Culture

    ClimateQuality of life

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    LOCATION PLANNING METHODS

    Location Decisions:

    One facility multiple candidates (eg: To

    choose a location for opening a new plant

    out of six alternatives available)

    Multiple facility multiple candidates (eg: To

    choose four locations for four warehouses

    out of 10 alternatives available)

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    I. Location Factor Rating

    Four steps: Identify relevant factors

    Establish relative importance Rating each factor in the scale of 0 to 100.

    Normalization of ratings to obtain the relative weights

    Rate the performance of each location in eachfactor using a rating mechanism

    Compute the total score for each location, based

    on its performance against each factor and rankthem in the decreasing order of the score

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    Example:

    A manufacture of garments is actively considering five alternativelocations for setting up its factory. The firm arrived at six factors forfinal site selection. The ratings of each factor (on a scale of 0 to 100) areprovided. Also the ratings of the locations against each factor (on ascale of 0 to 100) are given. Use this information to rank the locations.

    Factors RatingLocations

    I II III IV V

    Availability of infrastructureSize of the marketIndustrial relationsTax benefitsAvailability of cheap labourNearness to port

    906050303065

    203080807020

    403030207040

    604050104590

    356060205050

    558050205060

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    II. Centre of Gravity Method

    Use of distance measure to evaluate the impact of aproposed location

    This approach is beneficial in situations of locating thefacility close to the demand points (or supply points, ifraw material is supplied from several locations)

    In the centre of gravity method, all demand points arerepresented in a Cartesian coordinate system

    Each demand point will also have weights, whichindicate the quantum of demand per unit time

    In this context, it is possible to identify the centre ofgravity of the various demand points

    Locating the new facility at this point will be mostappropriate

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    Let the number of existing demand (or supply) points be n

    Coordinates of location iin the grid map be (xi, yi) Quantum of shipment between existing demand (or supply) point i

    and the proposed facility be Wi.

    Coordinates of the centre of gravity in the grid map be (Xc, Yc)

    Coordinates of the centre of gravity are given by:

    n

    i

    i

    n

    i

    ii

    c

    W

    Wx

    X

    1

    1

    and

    n

    ii

    n

    i

    ii

    c

    W

    Wy

    Y

    1

    1

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    Example:

    A manufacturer of a certain industrial component is interested inlocating a new facility in a target market. There are four supplypoints A, B, C and D, in the locality that will provide key inputs tothe new facility

    A(125, 550), 200 B(350, 400), 450C(450, 125), 175 D(700, 300), 150

    The coordinates within parentheses show the distance from theorigin and the number following is the annual supply. Plot the

    supply points on a two-dimensional grid map of the target marketand identify the most appropriate point to locate the new facility.

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    III. Load-distance Method

    Enables a location planner to evaluate two or

    more potential candidates for locating a

    proposed facility vis--vis the demand (or

    supply) points Load-distance measure for each candidate is

    computed and the candidate with minimum

    load-distance value is selected

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    The number of existing demand (or supply) points be n

    Index used for demand (or supply) points be i

    Coordinates of demand point iin the grid map be (xi, yi)

    Quantum of shipment between existing demand (or supply) point iandthe proposed facility be Wi.

    The number of candidates for the proposed facility be m

    Index used for candidates for the proposed facility bej

    Coordinates of candidatejin the grid map be (Xj, Yj)

    The distance between an existing demand (or supply) point iand acandidatejfor the proposed facility is given by

    22 )()(jijiij YyXxD

    The load-distance for a candidatejfor the proposed facility is

    n

    i

    iijijWDLD

    1

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    Example

    Consider the above example. The location coordinates ofthe four candidates (1 to 4) are given as:

    1(300, 500) 2(200, 500) 3(500, 350) 4(400, 200).

    What is the best location for the proposed new facility?

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    IV Transportation Model

    Selection of multiple locations instead of just

    one.

    Decision regarding which demand points will

    be served by each of the locations and towhat extent so that total transportation cost

    is minimum

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    Example:

    Market 1 Market 2 Market 3 Market 4 Market 5 Supply

    Warehouse A 100 70 50 30 40 2900

    Warehouse B 30 95 40 125 50 2300Warehouse C 75 20 65 40 30 3700

    Warehouse D 20 40 95 85 80 1100

    Demand 2000 1500 1200 2800 2500 10000

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    Final Allocation Table

    Market 1 Market 2 Market 3 Market 4 Market 5 Supply100 70 50 30 40

    Warehouse A2800 100

    2900

    30 95 40 125 50Warehouse B

    900 1200 2002300

    75 20 65 40 30

    Warehouse C 1500 2200 370020 40 95 85 80

    Warehouse D1100

    1100

    Demand 2000 1500 1200 2800 2500 10000

    Total cost of transportation = Rs 2,91,000