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The key learning in this presentation have been adapted from the life of the iconic speaker, Martin Luther King, Jr.
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1. Have Conviction2. Use Symbolism &
Metaphor3. Use Intentional Repetition4. Be Passionate5. Be Relevant
5 Keys for Effective Business Communication
Conviction
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Whatever else an audience may miss, conviction is what they will immediately perceive if the speaker truly has it
It is not the words but the intention behind the words that makes the message persuasive
A communicator can have great acting skills but can never mimic true conviction if he doesn’t really feel it within his soul
1. Have Conviction
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2. Use Symbolism & Metaphor
Here are examples of King’s incredible use of metaphors:
‘segregation’, referred as ‘dark and desolate valley’
‘racial justice’ referred as a ‘sunlit path’. ‘discontentment’, referred as a ‘sweltering
summer’ ‘freedom and equality’ referred as
‘invigorating autumn’
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2. Use Symbolism & Metaphor
Symbols & Metaphors serves these purposes: Conveys the meaning of the words Invokes powerful feelings and emotions
that the listener immediately associates with it
Very useful in everyday business presentations and in conversations where one is ‘selling an idea’
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During that speech, Dr. King repeatedly used phrases like: “We will not be satisfied” “Go back” “With this faith” “I have a dream” This was an intentional and perfectly
executed rhetoric that kept bringing the listener back to the core idea or theme that is being conveyed
3. Use Intentional Repetition
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History tells us that even though Martin Luther King had some notes with basic pointers on it, he almost never used it when he gave the speech.
A good communicator will ‘own’ what he is trying to convey and of he or she truly believes and knows what they are talking about, they need not refer to any script. Their heart and mind can convey their thoughts just as well.
This is a popular technique with business leaders who are looking to motivate their teams and galvanize them into action.
4. Be Passionate
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When communicating you should always be striving to answer the question that is in the listener’s mind, “What Is In It For Me?”.
The promise of freedom and equality is what Dr. King had to offer the audience and this captivated their attention.
There is great truth in the following axiom: “People don’t care how much you know until they know how much you care.”
5. Be Relevant
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It is impossible to engage and influence any audience unless you know what is on their mind.
Gone are the days when business theory advocated that leaders should cater only to the mind and not to the heart.
The more personal and engaging the conversation is the more effective it will be.
5 Keys for Effective Business Communication
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