Do Now Exercise:5 minutes:

How does a distribution channel fit into the marketing mix? Provide an example how the distribution of a product can “add value” to it.

Do Now Exercise:2 minutes:

Discuss your answers with a partner. Can you think of any others?

Marketing IMr. Gallucci

Lesson 41

Obj: Distribution Channels and how they apply to the Marking Mix, and use the concept of “utility.”

Channels of Distribution Manufacturer

Product is manufactured R&D Operations - Plants

Do you know of any manufacturing plants in our area? What product do they make?

Obj: Distribution Channels and how they apply to the Marking Mix, and use the concept of “utility.”

Channels of Distribution Wholesale

Buys product in bulk from manufacturer Sells product to retailers A necessary channel for products with a high

turnover rate such as your everyday staple items

Obj: Distribution Channels and how they apply to the Marking Mix, and use the concept of “utility.”

Channels of Distribution Retail

Buys product from wholesalers or straight from the manufacturer to sell to customers in a retail store.

Most popular method of distribution for customers to buy from in American Culture.

Retail includes clothing stores, department stores, grocery stores, etc…

Obj: Distribution Channels and how they apply to the Marking Mix, and use the concept of “utility.”

Channels of Distribution Agents

Act as an intermediary for the manufacturer to sell goods to either wholesale or retail.

What companies use agents? What are the advantages of using agents? What are the disadvantages?

Obj: Distribution Channels and how they apply to the Marking Mix, and use the concept of “utility.”

Activity In groups of 3 or 4:

Determine the best distribution channel for the following products:

A new children’s book An Apple Notebook Fritos Corn Chips Coffee beans Chop Meat

Obj: Distribution Channels and how they apply to the Marking Mix, and use the concept of “utility.”