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5 REASONS RETARGETING IS
CRITICAL FOR YOUR BUSINESS
Retargeting is the process of dropping a tracking code on a
website visitor’s browser for the purpose of placing targeted
ads in front of them while they search the internet and social
media platforms. It is a critical component for your local
business’ growth strategy.
In this report we will be discussing the 5 primary reasons you
should implement retargeting in your business immediately.
The top reasons are as follows:
1. Retargeting gets better Click Through Rates and
Conversion %
2. People need several touch points prior to purchasing
decisions
3. Ability to Include and Exclude lists for better ad
management
4. Ability to Focus on a specific Product or Service
5. Retargeting is Less Expensive than other Pay per Click
Advertising
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Here is a helpful image that explains the general
process of retargeting for your business.
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HOW DOES RETARGETING
WORK?
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Benefit 1: Better Click Through Rate & Conversions
Retargeting ads are proven to have better click
through rates and conversion percentages that other
online advertising options.
This will have a profound effect on your business by
reducing the amount of money spent to acquire a new
customer. It will also mean more effective brand
recognition because with greater click thoughs and
engagement, come lower costs and thus more brand
exposure and recognition in the marketplace
“The average click-through
rate for display ads is 0.07%,
and the average click-through
for a retargeted ad is .7%”
-Source
CMO.com
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Benefit 2: Multiple Prospect Contact Points
It is said that a person needs to see an offer more than 4
times before they make a buying decision. Retargeting
allows you to get that message in front of prospective
customers several times.
90-98% of visitors don’t buy
or take action on their first
visit.
-Marketing Sherpa
We recommend a well thought out cycle of ads to place
the offer in front of prospects in different ways that allow
them to better understand the benefits and also to be
attentive to different buying styles.
Bottom line, retargeting is the best way to get your offer
in front of buyers multiple times in a nonintrusive way
which leads to more sales and brand recognition.
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Benefit 3: Ability to Include & Exclude Audience Lists
Another huge benefit if retargeting is the ability to segment
your lists. This means you can create a list of people who
visit your sales page and then another of people who have
bought. You can do this for each product and service you
offer. Then when you create your retargeting ad you
subtract the buyers list from the overall list of product
viewers.
Strategies like this have several benefits, the biggest of
which are being more efficient with your adspend, and not
burning out your buyers by having them see ads for
products they have already purchased. This is the definition
of efficient advertising and one of the major factors in why
retargeting is essential for your business.
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Benefit 4: You Can Focus on a Specific Product or Service
When setting up retargeting for your business, keep in
mind you can create a retargeting campaign for each
product or service that you offer. This way you can have
a list of prospects who have viewed product x and then
retarget them with ads to that product. You can also do
this for products y and z….all the way across your
product and service line.
In having such ultra-targeted ads focused on specific
products, you will notice a huge jump in your ad
investment effectiveness. This is the power of
retargeting!
“Web site visitors who are
retargeted with display ads are
70% more likely to convert on
your Web site.”
-CMO.com
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Benefit 5: Save money compared to other PPC options
On average, retargeting cost per click is much lower that
your average cost per click amount. There are several
reasons for this, but the primary one is that click cost is
directly connected to the click through rate because that is
the measure of how engaging your ad is. If someone already
knows and likes you they are much more likely to click on
the ad, and therefore the costs come down and you are able
to reach more people.
According to Media Post “CPCs
for search marketing on finance
savings came in at $5.24 vs.
search retargeting at $2.03”
These lower costs per click and client acquisition are
why over 88% of marketers are now using web
retargeting as a strategy for their clients. It means better
sales for your business for less adspend…and that is a
good thing for everyone!
Contact us today for your FREE
Remarketing Assessment:
Luda Drummond
ClickWhipt
(801) 609-1252
ClickWhipt
http://ClickWhipt.com
Interested in Learning More About
How we are Helping Local Business
Owners Grow Using Retargeting?
![[Retargeting] Cómo captar clientes por Internet a través del Retargeting](https://img.pdfslide.net/doc/110x75/54b5f0214a7959261b8b485b/retargeting-como-captar-clientes-por-internet-a-traves-del-retargeting.jpg)
