5 Steps to Building a Successful Online Business

Ann Halloran

5 Steps to s Successful Online BusinessIdentifying Your Niche

Building Traffic

Growing a Loyal Online Customer Base

Promoting Your Brand

Developing a Monetisation Strategy

Purchase of Goods Online

Online Marketing Budgets - Ireland

Source: Amas

Step 1. Identifying Your Niche

What are youpassionateabout?

Have you specific knowledge/skills that you could promote online?

What can you offer that is unique?

Want to bring a successful offline business online?

Who is your customer?

Step 2: Building Traffic

• Build Quality Content• Select Good Keywords• Well Structured Internal

Links• Quality Inbound Links

What Works Online?

Visitors want information..

Keyword Focused Content Pages

• Lets search engines and visitors know what your site/page is about

• Main Keyword in:– File Name (shown at top of browser)– Page Title (shown on browser tab)– Keywords (header section)– Description (shown on search results page)– Headline– 1st paragraph– Content

What Prospects Seek – Keywords

Step 3: Growing a Loyal Online Customer Base

• Connect with your visitors through your words/audio/video

• Build a Subscriber List• Be consistent with

Blogs/Ezines/Posts• Find catchment areas

What Is PREselling?

• ..warms up your prospects by building their trust and respect for you

• ..gives visitors what they want without "selling" to them

• i.e. builds relationships

CTA – Call To Action

Step 4: Promoting Your Brand

• Social Media: LinkedIn, Facebook, Twitter, YouTube, Pinterest

• Donedeal, Adverts.ie, Gumtree, Etsy.com

• Online Events/ Competitions

• Offline Promotion

QR Codes For Printed Media

• Allows fast access to your online business via. app on smartphones

Step 5: Developing a Monetisation Strategy

• What will you sell?• How will you sell?• When will you sell?

www.christinas-home-remedies.com

Alexa rank: 541 K

www.moonslipper.com

Alexa rank: 722K

www.everyday-vegetarian-recipes.com

Alexa rank: 891 K

Monetisation Options

• Offline sales• Soft goods – e.g. Ebooks• Hard goods• Skype training/coaching/consultations• Affiliate sales• Sell advertising space to businesses in your

location/sector• Amazon, Ebay• Google Adsense, Chitika

As with an offline business..

Consider:• Packaging• Touch Points• Sequential Selling• Bundling• What works

Write Monthly

Ezine

Compile as ebook; sell on

site or through

ClickbankPost on article

site such as Ezinearticles.

com

Compile as hard book; sell

on site or through Amazon

Share with other sites

Post on Facebook/

Twitter

Video content and add to youtube/website

Package e.g. 5 ezines into

ecourse

Reuse your material

5 Steps to Growing an Online BusinessIdentifying Your Niche

Building Traffic

Growing a Loyal Online Customer Base

Promoting Your Brand

Developing a Monetisation Strategy

Building an Online Business Training CourseLaunch Event

• Thursday 1 November• 6.30 – 8pm • ICE Group premises, Centrepoint, Liosban

Industrial Estate, Tuam Road, Galway (beside Elverys)

• www.in-tuition.ie• www.getabusinessonline.ie