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WHAT WE DO AT OMORFI DESIGNS
Build Lead Generating Websites
Drive Traffic To Websites With Done-For-You
Lead Generation Services
Strategic Sales & Marketing
Advisory
QUICK OVERVIEW OF WHAT YOU WILL LEARN TODAY...
• The 5 Symptoms of an Unhealthy Website
• How to Properly Set Up a Website For Maximum Conversion
• Real Life Examples of What NOT to Do
• The Most Important Elements That MUST Be Included On Any Website In Order For it To Be Effective
GETTING THE MOST FROM THIS TALK...
• You Don’t Have To Be Perfect, You Just Have To Get Started (Baby Steps)
• Two Things That Will Hold You Back (“I Knew That” & “I Disagree”)
• What To Bring: An Open Mind & Open Heart
• There’s Nothing Scary Here. No Fear.
• Why This Will Work For You - Proven Methods
• Childhood- Grew Up on Long Island, NY
• Entrepreneurial Family
• Learned A Great Deal About Business At A Very Young Age sitting across from my dad at the dinner table.
A LITTLE BIT ABOUT WHO I AM...
I WANT YOU TO IMAGINE THIS SCENARIO & THE MILLION DOLLAR QUESTION AT HAND...
• Your business was to be shut down next week if you don’t generate new leads...
• How would you go about generating new leads (client opportunities) from your website that might actually turn into clients for your business?
UNHEALTHY SYMPTOM # 1THE BROCHURE BASED WEBSITE
A brochure-based website focuses on building the brand of a business and providing customers with information. Building a brand takes time and money…
EXAMPLE OF A LEAD GENERATING WEBSITEWhat problems do my potential patients have that I could solve through my practice? Next, how can I capture their information AND give them more information about solving their problems to take them closer to becoming a patient?”
Some of the main components of a direct response website are:
• Incentive for potential clients to act immediately.
• Special reports• Special offers• Consultation request
forms• Contact Forms
UNHEALTHY SYMPTOM # 2NOT CAPTURING EMAIL ADDRESSES
One of the most important things you can do for your business is capture your potential customers’ email addresses.
*Because every visitor isn’t ready to buy from you immediately, it’s important to stay in contact with them and market to them systematically over time through email.
UNHEALTHY SYMPTOM # 3TALKING ABOUT FEATURES INSTEAD OF BENEFITS &
NOT USING CUSTOMER CENTRIC WORDING
There’s a subtle difference between talking about features and talking about customer benefits:
This website immediately jumps into talking about features: shockwave therapy, orthotics, laser fungal toenail surgery, and so on…however, that tells you nothing about what problems those treatments solve.
UNHEALTHY SYMPTOM # 4NOT USING HEADLINES PROPERLY
Headlines serve multiple purposes on websites, including:
*Helping your prospects find your business through higher search engine rankings.
*Making it easy for site visitors to find the information they’re looking for.
*Offering visual variations to keep potential clients on the site longer.
UNHEALTHY SYMPTOM # 5LACK OF CUSTOMER TESTIMONIALS
One of the biggest mistakes businesses make on their website is not including customer testimonials on the home page
BONUS: UNHEALTHY SYMPTOM # 6NOT HAVING A BLOG
1. A blog positions you as an expert in the industry.
2. A blog allows you to build rapport with your potential clients or customers.
3. Regularly updated websites (such as those with a blog) rank higher in search engine results.
SPECIAL OFFER FOR A LIMITED TIME
• I’m offering a No-Charge 35 minute consultation (valued at $397) for a Diagnostic Website Marketing Evaluation
• No Strings Attached | Not A Sales Pitch In Disguise
• I Give You My Honest Opinion On What Your Doing
• How You Can Fix It