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Part
2
5 Things you should know aboutinternet usage for 2013
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1. From wet-market shopper to credit-card holder, themajority of
your customers are likely to be online...
3
Base: Urban users of stated category
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2. Key Decision Makers & Influencers for
householdbrand-purchases are predominantly online...
4
Base: Urban Key Decision Maker/Influencer for household purchase
of stated category
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3. Consumers are online every day of the week andthey are not
quiet...
Mon Tues Weds Thurs Fri Sat Sun
67% every day48% chatting weekly
5
48% chatting weekly45% socially networked
Base: Urban online consumers
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4. There is a mobile revolution going on...
48% have accessed theinternet via mobile phone
6
of whom
25% have looked up a product in-store19% have price-checked a
product in-store
Base: Urban online consumers
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5. Consumers are probably looking for you now...
75% say the internethelps them find out about new products
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75% say the internethelps them find out about new products
Base: Urban online consumers
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Questions worth asking for 2013...
1. Is your communication & brand engagement strategytaking
online sufficiently into account?
2. Are your online assets currently building brand andproduct
understanding effectively?
3. Are your online assets suited to the mobile revolutionand are
they easy to use via tablet or phone?
4. Have you considered a POS online strategy to helpconsumers
make their choice, e.g. with QR codes?
5. Do you sufficiently understand how consumers areusing the
internet to engage with your brand?
8
1. Is your communication & brand engagement strategytaking
online sufficiently into account?
2. Are your online assets currently building brand andproduct
understanding effectively?
3. Are your online assets suited to the mobile revolutionand are
they easy to use via tablet or phone?
4. Have you considered a POS online strategy to helpconsumers
make their choice, e.g. with QR codes?
5. Do you sufficiently understand how consumers areusing the
internet to engage with your brand?
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Part
9
What next?
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What next? Expansion into Rural & Smartphones...
These headline results come from Cimigos annual NetCitizens
study of online behaviour inVietnam. They are the result of over
5,800 interviews of on- and off-line consumers across UrbanVietnam
covering Metro, Tier 1, & Tier 2 urban centres.
Cimigo is about to launch the fieldwork for its next study.
There will be important changes to thisyears design:
1. We will be going Rural: In addition to the Urban study, we
will be covering both ruraltowns and communes to get a full
national perspective on internet usage in Vietnam.Are rural
consumers important to your growth? Is a digital campaign truly
national? Canyou reach the rural mass via online engagement?
2. Special focus on smartphone users: We will be adding a
further bank of questions topose to smartphone users. How can you
benefit and utilise this rapid evolution andadoption of internet
connected handsets?
10
These headline results come from Cimigos annual NetCitizens
study of online behaviour inVietnam. They are the result of over
5,800 interviews of on- and off-line consumers across UrbanVietnam
covering Metro, Tier 1, & Tier 2 urban centres.
Cimigo is about to launch the fieldwork for its next study.
There will be important changes to thisyears design:
1. We will be going Rural: In addition to the Urban study, we
will be covering both ruraltowns and communes to get a full
national perspective on internet usage in Vietnam.Are rural
consumers important to your growth? Is a digital campaign truly
national? Canyou reach the rural mass via online engagement?
2. Special focus on smartphone users: We will be adding a
further bank of questions topose to smartphone users. How can you
benefit and utilise this rapid evolution andadoption of internet
connected handsets?
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Gain access to need-to-know analysis for your specificcategory,
Rural, or Smartphone users...
Through subscribing to the additional specialist reports you
will gain an understanding of: howconsumers of your specific
category are engaging online; how Rural consumers use the
internet;or how smartphone users are leading the way.
NetCitizens 2013 Report Type Access Fee (USD)
Urban Vietnam Free as usual!
Rural VietnamIncludes rural district towns & communes
2500
11
Smartphone Users*Includes additional questions on smartphone
users & usage
2000
Your Specific Category Analysis*Have the NetCitizens report cut
specifically to users of your category; e.g.beer drinkers,
insurance holders, personal-care decision-makers etc.
2000
* These reports will be Urban-only unless the Rural Vietnam
component is subscribed to.
20% Early Bird Discount for subscriptions confirmed before
31-10-12
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Contact us...
To register to receive your free Urban NetCitizens report, to
subscribe to the Rural or SmartphoneNetCitizens reports, or to have
the 2013 analysis cut by your category, please contact us using
thefollowing methods:
Orsend an email request to:
Mr. Joe WhellerManaging Director
[email protected]
Ms. Huynh Xuan UyenBusiness Support
[email protected]
12
Scan this QR Codewith your
smartphone
Orsend an email request to:
Mr. Joe WhellerManaging Director
[email protected]
Ms. Huynh Xuan UyenBusiness Support
[email protected]
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Part
13
About Cimigo
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Cimigo
VietnamIndonesiaIndia
ChinaHong Kong
PhilippinesSingapore
Starting 9 years ago in HCMCweve expanded to...
14
ChinaSingapore
3 billion customersWe now have the privilege of representing
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From sevenmain cities
in Vietnam
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in Vietnam
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consumer-rooted growth
Online Panels45 Consultants
130 Full-time staff
12 Qualitative Specialists
5 Call Centres
Face-to-face
put the consumer into the boardroom to deliver
650 Fieldworkers
Cimigos extensive set of resources and expertise...
16
consumer-rooted growthput the consumer into the boardroom to
deliver
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Cimigo delivers a full range of services to ensure yourbusiness
remains connected to your consumers
Motivational researchMarket scoping and segmentation
Concept testingNew product development
Brand positioning
1. Consulting ServicesMarket tracking
Product optimisationBrand equity
Touch point managementCustomer loyalty
2. Research ServicesEthnography
Accompanied shoppingIn-depth interviewing
Focus groupsVox pops
Telephone interviewingStreet intercepts
Mystery shoppingOn line surveys
Social media tracking
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Net-gains for Brand ValueAnd for stronger consumer engagement
&intelligence.
www.facebook.com/CimigoVietnam
www.linkedin.com/company/cimigo
www.chaocimigo.vn
18
@cimigovietnam
www.chaocimigo.vn
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We look forward totalking with you.
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cimigo.comThe Voice of the Customer
