5 tweetable findings heard on Media Session GRP ‘Mobile Internet and the Influence on Search in Belgium’

Thursday 26th May 2011www.omnimediavore.blogspot.

com

part 2

A majority of Belgian smartphone users are between 18 and 34 years old. But don’t underestimate the 35-54 y.o.

#research #OPA #Havaswww.omnimediavore.blogspot.

com

OPA

18-34 y.o.31%

35-54 y.o.20%

55+ 9%

18-34 y.o.56%

35-54 y.o.39%

55+ 5%

Global Survey Mobile

One out of five Belgian smartphone user is a recent user (<3 months ago)

#research #mobile #GSM #Havaswww.omnimediavore.blogspot.

com

<3months 3-6 months 6-12 months 1-2 years more than 2 years

0%

5%

10%

15%

20%

25%

22%

18% 17%

23%21%

Since when do you use a smartphone?

5 Golden Rules for a good smartphone app: easy, convenient, visual/attractive, simple, free.Belgian

qualitative research - #Spacewww.omnimediavore.blogspot.

com

68% of tablet users use it every day

#research #mobile #GSM #Havas

Belgian “usage of tablets is very similar to usage of laptops” Hugues Rey, Havas Media

#tablets #GSM #reseach

@vansan2010

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