5 ways to shape the multi-screen user experienceDr. Ofer Weintraub, EVP InnovationTwitter: @ViaccessOrca

Monetization = = FunEngagement

The challenge of engagement

Now (almost) all of us have a 2nd screen and many use it while watching TV

So what are the top 5 ways to drive engagement ?

September 2012 N=3390

Provide value at any moment

6

Before

Discovery

During

Interact

After

Follow interest

Monetization(e.g. 2nd screen or direct)

1

split attention

Full attention

Provide value at any moment

For full attention – post view is interesting (Monet/Art)

- Life- Artwork- Videos- Expert coverage- Museums and books

Provide value at any moment

fun, interactionRich actor’s info Visual life story Trends & gossip Connectivity maps

Fun & games Topics & stories Rich movie infoNet buzz & trends

Rich user experience2

Marseille

Cannes

Marseille

Cannes

Roussillon

Gorges du Verdon

Grasse

Mougins

Sightseeing journey with monetization opportunities

New monetization opportunities derived from engagement

- Context aware ads- Sponsored articles- Product placement- More

Engagement = Monetization3

- Send to TV- Watch on tablet- Share- Wish list- Cloud DVR- Basic TV control

- Volume- Trick-play- Channel change

TV / 2nd screen interaction4

- Sync with TV events- Show up relevant information- Video and guided how-to- Social interactivity- Highlight topics- Scene sensitive merchandise- Live Q&A

TV / 2nd screen interaction

Master Chef (2013) – MasterChef is a television . The format was revived by executive producers Franc Roddam and John Silver and series producer …

User centric experience5

- Social interactions- Social sentiment- Personalization- Self expression

Engagement

Pay-TV

DEEP

Cloud based SaaS platformproviding 2nd screen engagement

Fun & interestMonetization

The service

Q&A

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