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Content
1. Startup Weekend…………………………………….. (2)
2. Airpocalypse………………………………………….. (4)
3. Internship Experiences……………………………….(7)
4. E-Jargons……………………………………………...(8)
5. News…………………………………………………. (10)
6. Cartoon Corner……………………………………… (12)
Cartoon
Cartoon
Editors
Nitish Bansal
PGDM Marketing
170103291
Harsh Goyal
PGDM Marketing
170101029
Megha Mondal
PGDM Marketing
170103120
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What you’ll get out of the event:
Startup Weekend
E-cell proudly presents Startup Weekend
powered by Google Entrepreneur. Startup
Weekend will begin on December 15th at 8:30
a.m. and end on December 17th after 10 p.m.
Startup Weekend will bring together designers,
developers, marketers and startup enthusiasts
from across the country and beyond to share
ideas, form teams and launch business
ventures. Participants will select the promising
ideas and make progress on the business over
the course of the three days. In addition,
business leaders and mentors will be invited to
guide and share insights and experience
Startup Weekends are…
Startup Weekends are 54-hour events
designed to provide superior experiential
education for technical and non-technical
entrepreneurs. The weekend events are
centred on action, innovation, and education.
Beginning with Friday night idea pitching and
continuing through testing, business model
development, and basic prototype creation,
Startup Weekends culminates on Sunday night
with demos to a panel of potential investors and
local entrepreneurs. Participants are
challenged with building
functional startup during the event and are able
to collaborate with like-minded individuals
outside of their daily networks.
Who you’ll meet at Startup Weekend:
Startup Weekends attendees’ backgrounds are
roughly
● 50% technical (developers, coders,
designers)
● 50% business (marketing, finance, law).
Why people come to Startup Weekend:
29% of Startup Weekend participants attend an
event to network, 20% attend to develop/build a
product 13% attend to learn how to create a
new venture. After the conference is over,
roughly 80% of attendees’ plan on continuing to
work on their startups.
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What you’ll get out of the event:
5. Education: Startup Weekends are all about
learning by doing, whether you’re learning a new
skill or a new way of thinking. Don’t just listen to
theory, build your own strategy and test it as you
go.
6. Co-Founder Dating: The people who come
to Startup Weekend are serious about
learning how to build and launch startups.
Create relationships that last long past the
weekend.
7. Have fun: During the weekend you get to
work alongside awesome people who share
your ideas. Startup Weekend is meant to be
fun and entertaining, so enjoy it.
8. Solve local problems with your ideas. Do
you think that one of your ideas can change
your town or have a positive impact on your
team? Bring your idea notebook with you
and start making a positive change in your
local community.
9. Build Your Network: Startup Weekends
work hard to recruit high quality, driven
entrepreneurs- like you!
1. Learn New Skills: With a whole weekend
dedicated to letting your creative juices flow,
Startup Weekends are perfect opportunities
to work on a new platform, learn a new
programming language, or give marketing a
try. With nothing to lose there’s no reason
not to step outside your comfort zone.
2. Learn How to Launch a Business (and
Actually Do It!): Startup Weekend is the
epitome of Lean Startup Methodology.
3. Mentorship: Local tech and startup leaders
participate in Startup Weekends and give
feedback to participants. Interact with the
movers and shakers in your community.
4. Get Access to Valuable Startup
Resources: By participating in Startup
Weekend you are given instant access to
great products and tools. No one leaves
Startup Weekend empty handed!
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Airpocalypse
Hello IMTians! I hope everyone is doing well and
has recovered from the ill impacts of the deadly
smoke which engulfed our campus a few days
back. One good thing about such hazards is the
impact they have on the minds of the young
generation. Many of them pledged to save the
environment and go eco-friendly, a few
innovative young minds came up with innovative
solutions to the deadly problem. E-Cell respects
such innovations and wish to spread awareness
to motivate the youth with the help of this article.
We have compiled a list of few start-ups which
have gained success and have high potential of
becoming a huge success in the upcoming
years.
1. Persapian
Shashi Ranjan, a scientist from the National
University of Singapore, Debayan Saha, a post-
graduate from IIT Kharagpur, and Harsh Sheth,
a doctor, have invented a nasal device, specially
aimed at children that will enable them to
breathe clean air. The patent-pending device
has the capacity to capture pollutants and clear
the air. The device, which will soon be launched
in the market for commercial purposes, is
designed for children aged 8-14 at the moment.
pollutants and clear the air. The device, which will
soon be launched in the market for commercial
purposes, is designed for children aged 8-14 at the
moment. It is a tiny, independent product that is
around 2 cm in size that does not need to be
attached or plugged into anything. It does not need
to be washed or cleaned. It just contains a
component that needs to be replaced once it is
used. The use and throw component would be
good for a day’s use and would be economical
enough to be replaced every day.
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2. Nurserylive
This Pune-based startup, founded by former IT
professionals Mr. Nandu and Mrs. Nidhi Singh in
2013, sells air-filtering plants online. Among the
wide variety of nursery plants and seeds it offers, to
provide respite from the poisonous air, it has special
categories such as “Best air-filtering houseplants,
according to NASA,” “Plants for Oxygen at night,”
“Top 10 Air Purifier,” etc. Nurserylive sources plants
from local nurseries in Pune and delivers them
across the country. Plants are usually delicate and
are sensitive to weather conditions so there are
chances of damage in transit, the company claims
to replace them free of cost in such a case. Among
garden accessories, it also sells planters, pots and
pebbles. One can check for options for corporate
gifting also. Not only do they sell plants but also let
users share their gardening experiences with each
other.
3. OnMask
This Hyderabad-based startup, run by OnMask Life
Sciences Pvt. Ltd, produces anti-pollution masks. It
was founded by Satya Krishna Ganni and Dr Arun
Kumar Itta in 2012. The startup claims that the
organic cotton masks provide protection against air-
pollutants, allergens, irritants, dust particles,
exhaust fumes, etc. The masks are washable,
reusable up to 4 months. These are available online
on Amazon India, Snapdeal, ebay.in, shopclues.co
and at an offline store in Hyderabad. It has masks of
different sizes for people belonging to different age
groups.
4. Skytree
Skytree is a spinout from the European Space Agency (ESA). Their CO2 re-capture process was originally developed to make longer space missions possible by extracting the CO2 exhaled by astronauts onboard. But now, their mission is to convert harmful CO2 from the air around us into something useful for our planet. They are aiming to build the homes of the future, supported by atmospheric CO2 capturing technology to purify the air we breathe, providing clean drinking water, generating energy for heating, lighting (through methanol conversion) and efficiently growing food indoors. And it’s all done with one device.
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5. Air ink
Air Ink has developed a technology that captures
particulate air pollution from fossil sources before it
is released into the environment. Moreover, they
then up cycle it into high quality ink which is safe for
consumer use. This technology combats air
pollution levels which we inhale on a daily basis, but
it equally creates a novel technique to derive high
quality inks. Since its first inception in 2013 at MIT
Media Lab in India, Air Ink have rigorously tested,
piloted and launched their technology in the market,
and have successfully cleaned ~ 1.6 trillion litres of
air.
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Internship Experiences 2nd Year student, Pankaj Khannade shared his experience of interning at
a start-up. He has beautifully penned down his journey by giving a
detailed insight of his roles and responsibilities at “ElasticRun”. We hope
that you will have a great takeaway.
“If it scares you, it might be a good thing to try.”
– Seth Godin
I had interned in a start-up called ElasticRun and
got a PPO from the company. Working in start-up is
different from working in a well-established
company. In a start-up there is always hustle. It’s a
constant chase to achieve target, to extend your
limits and thus your capabilities. You need to have
all the skills mentioned in the book plus a few more.
I never thought that during my internship I would be
asked to deliver Ecommerce parcels to people
living in various localities of Mumbai with a very tight
deadline. The intent was to make us understand the
problems in delivery of ecommerce products that a
logistics company faces in day to day operations.
Such practical insights increased my knowledge
and thus awareness about situations in real life
operations.
“It was a very steep learning curve for me.
Everyday brought a new set of challenges. It
was fun to solve them. But what helped me
immensely was that, in a start-up, everyone was
approachable. There is no difficulty to even
approach the top most people in the company
and take their advice regarding anything. Thus,
you can network well and gain from their
valuable experience.”
Before planning to join any start up for internship, I
would suggest you consider the profiles of their
founders. The best situation for any student would
be to work under founders having good industry
experience with a proven record of successful
corporate life. They would be able to impart value
to your internship experience. Also, the chances of
PPO increase with such companies.
Before starting your internship, refresh your basic
concepts that you would require for the job profile
offered. It would give you a good head start. I wish
everyone all the best for the summer internships
and for those who have not secured an internship
yet, the best for you is yet to come! Keep your
fingers crossed!
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E-Jargons FMA First Mover Advantage. First mover is a term that describes a certain competitive advantage a business obtains by virtue of being the first to bring a specific product or service to market. Among other things, being first typically enables a company to establish strong brand recognition and customer loyalty before other entrants to the market arise. Another advantage is the additional time a first mover business has to perfect or improve its product or service
Hockey Stick The shape of the growth curve
Venture Capitalist wants to see and believe! This
means your start-up will have to double its sales
every year.
Iterate Code for trying something, doing it
wrong, and trying it again in a slightly different way
with the hopes of achieving a better result.
MVP (Minimum Viable Product) The
bare-bones version of a product required to
achieve proof of concept. Often used in the
creation of new software that are later Beta tested,
and upgraded with extra features
Lean Startup Similar to Growth Hacking. The
core mission of a lean start-up is to prove the
business concept as quickly and cheaply as
possible.
Loss Leader Pricing Aggressive pricing strategy in which a store sells
selected goods below cost in order to attract
customers who will, according to the loss
leader philosophy, make up for the losses on
highlighted products with additional purchases of
profitable goods.
Low Hanging Fruit The easiest thing your
company can do to bring cash in the door. Often
hard to identify, but crucial for start-up success.
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Ramen Profitable Profitable enough to cover
costs and basic living expenses of everyone
working at a startup.
Runway The amount of time until when the cash
runs out and the company must wind up
Scalable Something that can grow to a huge
size because the market and demand is big enough or because it will be able to move into different markets with its product via Pivoting or Iterating.
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News McAfee acquires cloud security startup
Skyhigh Networks After spinning out as a standalone security business
from Intel earlier this year, McAfee has made its first
acquisition. The company has acquired Skyhigh
Networks, a specialist in cloud security, the
companies announced today. The financial terms of
the deal have not been disclosed, but here are a few
data points: Skyhigh had raised over $106 million in
funding, according to Crunchbase, most recently a
Series D round a year ago, with its investors
including Sequoia, Greylock and
Salesforce. PitchBook, meanwhile, puts its most
recent funding round at $400 million, one marker for
the potential value of this deal.
Venture Catalysts, Amit Patni back
identity management startup ERA Mumbai-based identity management platform ERA,
which is operated by Autentico Pvt. Ltd, has raised a
seed round of investment from funding and
incubation platform Venture Catalysts and Patni
Computers’ scion Amit Patni. The startup will use the
funds, worth Rs 25 lakh (around $39,000), to expand
its team, build technology and explore strategic
partnerships, Venture Catalysts said in a statement.
The investment was raised at MTV Dropout, India’s
first startup reality show. ERA provides users a safe
and secure way to share their identities. The startup
offers a blockchain-based digital solution for identify
verification with which organisations can
authenticate users without the know-your-customer
(KYC) process—be it at a physical location or an
online portal. The startup was founded this year by
Ajay Vishnu, Priyansha Jain and Karmaditya Bagga.
Crypto Tax Software Startup Libra
Raises $7.8 Million
Blockchain startup Libra has raised $7.8 million in
a new Series A funding round, the company
announced today. The financial resources came
from a group of investors which included an
unnamed family office based in Europe. Also
contributing to the round, according to Libra, was
seed-stage VC firm Liberty City Ventures,
cryptocurrency market maker XBTO and Lee
Linden, an early-stage investor who previously
worked for Facebook. Of that group, Liberty City is
a returning investor after putting in $500,000 in a
seed stage round in 2014. Libra develops
cryptocurrency and blockchain-oriented
accounting and tax software, and the new funds
will be put toward the development of its Libra
Enterprise Platform, the startup said.
Lagos is set to overtake Nairobi as Africa’s startup capital As Africa’s tech startups and their founders go
about creating disrupting industries or, in some
cases, building new ones, they’ve typically tended
to mushroom across three major ecosystems:
Nairobi, Cape Town and Lagos. But over the past
year, Lagos’ claim as the continent’s startup
epicentre has gained currency. For starters, it’s
the continent’s most valuable ecosystem with its
startups typically raising far more in early-stage
funding. It’s also home to e-commerce
heavyweights such as Jumia and Konga and has
birthed some of the continent’s best known
startups including Andela, iROKO and Flutterwave
which have all attracted major global investor
interest. Hence, it’s not surprising the world’s
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biggest tech companies have been paying some
attention and, now, they’re backing that up with
action.
Indian economy not ready for a startup epidemic: Sadhguru Jaggi Vasudev
About 220 entrepreneurs looking to scale up their
businesses participated in the sixth annual
leadership workshop conducted by Sadhguru Jaggi
Vasudev’s Isha Foundation at its campus in
Coimbatore last week. In an interview, Sadhguru
talked about the Indian startup ecosystem, the
Rally for Rivers initiative and challenges ahead, as
well as the current political scenario
“Some people will call me conservative, but
there is no safety net for those who fail. When
people fall, they fall really hard in our country.
India is in such a stage of economic
development where we need solid businesses
that last many years and will build teams,
possibilities and experiences. I am told there is
a tremendous amount of money lost in food
apps in Bangalore. Everyone started food apps
but how many survived? I think family
businesses are still crucial for India’s economy
but they need to professionalize. For young
entrepreneurs too, family should play a
significant part.”
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Cartoon Corner