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# Brand
Brand Value (US$ Mil.) Brand
Contribution Index
Brand Value
Change 2013-20142014 2013
1 8,025 6,620 4 21%
Beer
27,055 6,520 4 8%
Beer
36,084 5,611 4 8%
Retail
4 5,308 6,577 2 -19%
Communication Providers
54,177 5,492 2 -24%
Financial Institutions
64,107 3,537 5 16%
Retail
73,625 3,281 2 11%
Communication Providers
83,585 3,803 3 -6%
Beer
93,565 3,903 5 -9%
Beer
103,477 2,301 4 51%
Beer
113,446 5,137 1 -33%
Energy
123,426 4,454 1 -23%
Communication Providers
133,376 4,006 2 -16%
Financial Institutions
# Brand
Brand Value (US$ Mil.) Brand
Contribution Index
Brand Value
Change 2013-20142014 2013
272,457 2,466 3 0%
Financial Institutions
282,365 2,487 4 -5%
Beer
292,236 3,707 4 -40%
Cosmetics
302,084 2,094 3 -1%
Financial Institutions
311,759 2,091 1 -16%
Financial Institutions
321,630 1,401 5 16%
Beer
331,545 1,272 2 21%
Energy
341,540 1,636 3 -6%
Financial Institutions
351,379 1,281 4 8%
Financial Institutions
361,262 1,558 4 -19%
Retail
371,182 - 2 N/A
Food
381,145 1,284 3 -11%
Beer
391,109 1,187 2 -7%
Retail
# Brand
Brand Value (US$ Mil.) Brand
Contribution Index
Brand Value
Change 2013-20142014 2013
143,252 5,762 1 -44%
Energy
153,181 3,204 4 -1%
Energy
163,175 3,632 3 -13%
Financial Institution
173,097 2,768 2 12%
Communication Providers
183,058 3,274 4 -7%
Airlines
193,006 3,009 4 0%
Financial Institutions
202,804 2,992 2 -6%
Retail
212,748 2,034 1 35%
Industrial
222,687 2,066 3 30%
Retail
232,608 2,976 3 -12%
Food
242,494 1,567 2 59%
Financial Institutions
252,486 1,932 4 29%
Retail
262,466 1,933 2 24%
Food
# Brand
Brand Value (US$ Mil.) Brand
Contribution Index
Brand Value
Change 2013-20142014 2013
401,103 - 3 N/A
Retail
411,094 1,010 4 8%
Beer
421,076 - 5 N/A
Beer
431,058 1,465 2 -28%
Retail
441,037 1,095 3 -5%
Financial Institutions
451,005 1,036 2 -3%
Food
46988 992 3 0%
Financial Institutions
47987 - 4 N/A
Retail
48969 - 2 N/A
Financial Institutions
49932 1,248 4 -25%
Retail
50931 - 3 N/A
Communication Providers
Brazil MexicoColombiaChileArgentina Peru
BrandZ™ ToP 50 MoSt VaLUabLe LaTIN aMerican braNDS 2014
BrandZ™ Top 50 Most Valuable Latin American Brands 2014 BrandZ™ Top 50 Most Valuable Latin American Brands 201418 19
Source: Millward Brown Vermeer and