TakeawayDone properly email marketing can help you generate a great ROI in addition to helping you increase customer loyalty and leverage your enthusiasts to help with acquisition If yoursquore going to spend money on email definitely make sure yoursquore tracking everything so you can determine what segments lists and campaigns are workingmdashand which ones arenrsquot

ROI

89 of retailers cited email is the most mentioned successful tactic overall mdash Merkle ldquoView From The Inboxrdquo (2009)

Consumers who receive both email and direct mail on average contribute about $17 in revenue and four dollars in margin per household mdash Merkle ldquoDriving Successful Email and Direct Mail Integrationrdquo (2010)

Consumers who only receive email contribute an average of a little more than $15 in margin and a little less than four dollars in margin per household mdash Merkle ldquoDriving Successful Email and Direct Mail Integrationrdquo (2010)

58 of US Marketing Executives feel lsquoMarketing ROIrsquo is currently the most importantbuzzwordtrend to pay attention to mdash Anderson Analytics and Marketing Executives Networking Group ldquoMarketing Trends Report 2010rdquo (2010)

Email marketing will generate an ROI of $4352 in 2009 mdash DMA (2009)

42 percent of email marketers do not know their return on investmentfrom email marketing mdash Econsultancy and Adestra Email Census (2009)

14

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Conclusion

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copy2010 eWayDirect | Creative Commons License Attribution | 8886550464 | infoewaydirectcom | wwwewaydirectcom