Exploring the Entourage Effect with the Virginia Tech

School of Performing Arts5024 Final Presentation

Linjun Li Tom Metzger

Q1: What is the research question goal?

- Goal: replicate the “Entourage Effect”

- Motivation: engagement, education, awareness, attendance

- Experiment: single tickets vs. pairs of tickets

Q1: What data can accomplish our goal...

...and what are the limitations?

One free ticket

Two free tickets

Who returns?

Who returns?

How were tickets randomly distributed?Date Survey No. Ticket Qty Perf Perf Date Identifier Seats Used

4/9/2015 1 1 CA Expo 4/19/2015 136771688

4/9/2015 2 2 CA Expo 4/19/2015 136403064, 136055484

4/9/2015 3 2 CA Expo 4/19/2015 136955114, 136471995 Both

4/9/2015 4 2 CA Expo 4/19/2015 136113076, 136649162

4/9/2015 5 1 MSND 4/15/2015 Section right row D seat 7

4/9/2015 6 1 CA Expo 4/19/2015 136188127

4/9/2015 7 1 CA Expo 4/19/2015 136214561

4/9/2015 8 1 CA Expo 4/19/2015 136334198

4/9/2015 9 2 MSND 4/18/2015 Sec R row E seats 8 & 9

How were participants randomly selected?- Three separate giveaways- 42 singles + 42 pairs = 126 tickets- To every fifth Drillfield passerby:

“Hi, are you a current Virginia Tech student, and do you have a few moments to take a quick survey about the arts on campus?For participating, you'll receive free admission to a performance.”

Q2: Experiment PlanThe Two-way Layout Plan

The Two-way Layout Plan

Number of replicates: l=21Factor A: Single/Double Free Ticket, i=1,2 Factor B: Weekday/Weekend, j=1,2y: Attendance or not (1 or 0)

Experiment ResultWith the Two-Way Layout Plan

Power Analysis for Effect SizeWith fixed sample size (84 students) We used an F statistic to calculate the effect size.

Chi-Square Test for Homogeneity

Q3: What do these results mean? Survey responses may provide additional insight for the client.

- Major - Number of majors

- Gender - Residence

- Interests* - Arts class experience*

- Event attendance* - Class rank

How could we achieve the originally desired results?

What students could be targeted to replicate the Entourage Effect?

What students could be targeted to increase arts involvement and engagement at VT?

Questions?

Thank you for your time and attention!