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AL MA KETING AL MA KETINGOD CTOD CTT ATEGIEST ATEGIES

Presented By: Mohd. Anas Rasheed- 14

Rituraj Beharwal- 47

MBA-M&S(2!-211"#Se$-BA%ity Business S$hool(oida"

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A cce p ta b ility A ffo rd a b ility

A v a ila b ility

A w are e!!

Pro d " ct S tra te # ie !

Pro d " ct !tra te # ie ! a re b a !e ! o f $ A ! o f R " ra l

M a r%e ti #

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A'ailaility

)*+ 'illa,es sread o'er *.* %illion s./% #742 %illion 0ndians %ay li'e in Rural Areas.

Poor state o roads a ,reater $hallen,es tosend rodu$ts to ar lun, 'illa,es.

Stron, distriution networ/ is solution

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3o$a $ola- $entralied distriution in uran areas wont wor/ in rural

areas as ta/in, sto$/ dire$tly ro% ottlin, lant to retail storeswould e $ostly- lon, distan$es to e $o'ered .

5sed hu and so/e %odel- 6ar,e distriutors (us"were aointedand these hus aointed s%all distriutors(So/es" in adjoinin,

areas.

8ehi$les used or transortation were also $han,ed# lar,e tru$/s orlant to hu and $o%%er$ial 'ehi$les ro% hus to so/es. (auto-ri$/shaws# Bullo$/ 3arts and e'en oats in a$/waters o /erala".

9ull 6oad Sulies were oered twi$e wee/ly a,ainst ay%ent ode%and drats to us so/es then undertoo/ ied journeylans on a wee/ly ase and sulied a,ainst $ash.

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& o ttli # P la t R e ta il S to re !

& o ttli # P la t

' " b !

S p o % e !

R e ta ile r! R e ta ile r! R e ta ile r!

C C I U rb a A re a D i!trib " tio

C C I R " ra l A re a D i!trib " tio

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3ontd;.

66s Stron,

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Aordaility

6ow disosale in$o%e

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3ontd..

Sur'ey $ondu$ted in 21#3o/e * %l Bottle is shared y twoerson # $onsidered to e ri$ed hi,h at Rs.1#laun$hed 2 %lottle at Rs.> # +@ o new drin/ers $o%e ro% rural %ar/et

=odrej * rands o $inthol # air,lowand ,odrejin > ,% a$/ri$e at 4-> Rs.

66- lieouy at Rs.2 or > ,%.

3lose u toothaste # air and lo'ely # ara$hute oil in Re.1 lasti$sa$het with $a # easy to use anyti%e

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A$$etaility

3o%any needs to ro'ide rodu$t

whi$h suits rural %ar/et

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Rajdoot 22*-s$orts laun$hed-Rajdoot 22* Pri$ed Rs.***to %eet the needs and ee$tations o rural %ar/et tar,etin, 'arious %il/%ens

Sa%ornaC8: 6= le$troni$s

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AwarenessDnly 41 er $ent o the household ha'e a$$ess to C.8.

Dutin, is $onined or lo$al airs and esti'als.

3onsu%tion o randed rodu$ts treated as a se$ialtreat or indul,en$e.

Cele'ision 'iewin, to state owned $hannels li/edoordarshan .

Media enetration is only >7@

3onsu%er are$iate ri,ht $olours.

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3ontd.3o$a 3ola 5ses a $o%ination o C.8.# $ine%a and

radio. 0t also uses anners# osters and all lo$alor%s o entertain%ents.

6= ele$troni$s used 8ans and road shows

Philis 0ndia uses Eall writin, and radioad'ertise%ents.

66 has its own or,anied %edia and ro%otionale'ents are or,anied y sto$/iest.

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'ANK (O